---
title: "Hair Care Gift Set — £196K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-care-gift-set"
last_updated: "2026-08-10T12:10:55.326Z"
locale: en
meta:
description: "Niche score 48/100 · £196K/yr market · 440K searches/yr · £15.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £196K/yr market · 440K searches/yr · £15.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hair Care Gift Set — £196K/yr Amazon UK Niche (2026) - Flapen"
---
# **hair care gift set**
**Skip it**
Soft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 10Conversion 37Competition 59Returns 100Price range 52Avg price 75Brand share 56Review moat 67Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****833.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£3.01–£27.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£196K**
£196K/yr · 440K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair care gift set is a £196K/yr Amazon United Kingdom market (440K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair care gift set market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£190K–£228K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**25%**
- Aussie48% - OLAPLEX10% - Give Me5% - KÉRASTASE4% - Wella Professionals4% - COLOR WOW3%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -29.4% search growth over the last 90 days.
15K10KJan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-care-gift-set/trend)
## **Top hair care gift set search terms**
- **hair care gift set**117K/yr-31.7%1.7% conv. - **hair care set**50K/yr+2.5%1.0% conv. - **hair set**48K/yr-9.6%0.9% conv. - **hair gift set**34K/yr-32.0%1.6% conv. - **aussie oh my gloss**27K/yr-61.4%7.8% conv. - **hair gift sets for women**38K/yr-26.1%0.9% conv. - **aussie gloss**8K/yr-19.1%8.9% conv. - **hair sets**14K/yr-26.2%0.7% conv. - **haircare gift sets women**17K/yr-27.2%1.2% conv. - **aussie oh my gloss shampoo**4K/yr+17.0%3.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-care-gift-set/search-terms)
## **Top hair care gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£20K15%£29K20%£39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aussie Oh My Gloss Giftset: Hydrating Shampoo & Conditioner Leave in Serum**Aussie**£10.65**4.7★230 rev](https://www.amazon.co.uk/dp/B0FFB3FWFZ) [2**Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy**OLAPLEX**£18.82**4.3★504 rev](https://www.amazon.co.uk/dp/B0G6GF9824) [3**Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum**Aussie**£11.18**4.7★172 rev](https://www.amazon.co.uk/dp/B0FW4ST4SQ) [4**Aussie Oh My Gloss Moisture-Mazing Leave-In Treatment Lightweight Serum 160ml Moisture & Shine Booster for Dull Hair. With Jojoba Safflower & Australian Macadamia Nut Oils. Vegan & Cruelty-Free**Aussie**£5.40**4.3★533 rev](https://www.amazon.co.uk/dp/B0F5BTKCS7) [5**Aussie Oh My Gloss Glossing Hair Mask 500ml Moisturises and Deeply Nourishes Dry and Dull Hair Restores Your Natural Gloss Infused with Australian Macadamia Nut Oil Vegan and Cruelty-Free**Aussie**£5.36**4.5★223 rev](https://www.amazon.co.uk/dp/B0F32K47KL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free**Aussie**£10.56**83 rev3mo ago](https://www.amazon.co.uk/dp/B0GW3HC254) [**Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy**OLAPLEX**£18.82**504 rev7mo ago](https://www.amazon.co.uk/dp/B0G6GF9824) [**Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)**Wella Professionals**£23.08**44 rev8mo ago](https://www.amazon.co.uk/dp/B0G2C78XS2) [**Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum**Aussie**£11.18**172 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4ST4SQ) [**Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips**HIULLEN**£10.53**6 rev1y ago](https://www.amazon.co.uk/dp/B0FFN1Q3QQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free**Aussie**£10.56**4.6★**▲ 800%**](https://www.amazon.co.uk/dp/B0GW3HC254) [**Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy**OLAPLEX**£18.82**4.3★**▲ 483%**](https://www.amazon.co.uk/dp/B0G6GF9824) [**Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips**HIULLEN**£10.53**4.4★**▲ 456%**](https://www.amazon.co.uk/dp/B0FFN1Q3QQ) [**Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)**Wella Professionals**£23.08**4.8★**▲ 202%**](https://www.amazon.co.uk/dp/B0G2C78XS2) [**Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml**Herbal Essences**£7.91**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B0FFB2DW3N)
**~~View all trending →~~**
## **What buyers say about hair care gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“The fragrance is lovely”*
**Soft Feel**13%
*“Hair smooth”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**11%
*“Excellent value for money”*
**Hair Styling**4%
*“Bought for my daughter excellent hair stuff she was very happy with it”*
**Moist/Dry**4%
*“hydrating”*
**Hair Growth**3%
*“The improvement was visible enough that my hair appeared healthier”*
**Brightness/Shine/Glow**3%
*“Lovely shine”*
**Suitability Straight Hair**2%
*“Love this makes my hair feel”*
**Size-Overall**2%
*“The big size is excellent”*
### **What buyers complain about **
**Size-Overall**9%
*“It is important to note that this set is in fact very small”*
**Moist/Dry**8%
*“Did not moisturise”*
**Value For Money**7%
*“It looks expensive”*
**Smell**5%
*“It smells devine”*
**Hair Related**5%
*“Hair Burst”*
**Advertised Vs Actual Product**4%
*“Incorrect advertising re sulfates”*
**Brightness/Shine/Glow**3%
*“It didnt promote any shine at all”*
**Allergies**2%
*“It makes my hair dry scalp very itchy”*
**Suitability Short Hair**2%
*“my hair fall out badly”*
**Oily/Greasy**2%
*“no shine etc expect of greasy hair after 2 days”*
### **Top return reasons **
**Leak-Proof**26%
**Size-Overall**25%
**Value For Money**8%
**Quality-Overall**6%
**Damage/Burn Hair**5%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Functionality-Overall**3%
**Moist/Dry**2%
**Sensitivity-Overall**2%
## **Common questions**
- **Is hair care gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £196K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hair care gift set niche?**
- 20 brands and 95 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hair care gift set?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the hair care gift set niche?**
- Listings span £3.01–£27.83; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.
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