---
title: "Hair Brush — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hair-brush"
last_updated: "2026-08-09T08:07:53.156Z"
locale: en
meta:
description: "Niche score 58/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hair Brush — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **hair brush**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 85Growth 20Conversion 72Competition 79Returns 98Price range 3Avg price 19Brand share 82Review moat 18Quality gap 28
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.4M**
£1.4M/yr · 3.2M searches
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****16,741.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.17–£15.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, hair brush is a £1.4M/yr Amazon United Kingdom market (3.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hair brush market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.4M–£1.7M**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**42%**
- Wet Brush19% - Tangle Teezer12% - Yikki10% - Nature Spell6% - Sosoon5% - Denman5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
90K70KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/hair-brush/trend)
## **Top hair brush search terms**
- **hair brush**1.3M/yr-11.7%4.3% conv. - **hairbrush**320K/yr-7.0%5.5% conv. - **detangle hair brush**293K/yr-6.6%4.9% conv. - **wet brush**302K/yr-1.6%6.9% conv. - **hair brush women**228K/yr-8.3%5.0% conv. - **paddle brush**111K/yr-13.6%6.2% conv. - **hairbrushes for women**101K/yr-12.2%5.5% conv. - **detangling brush**79K/yr-6.3%4.0% conv. - **hairbrushes**78K/yr-4.9%1.5% conv. - **hair brushes**58K/yr-7.7%3.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hair-brush/search-terms)
## **Top hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£43K6%£86K9%£128K12%£171K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yikki 2Pack Detangle Hair Brush for Wet & Dry Hair Curved Vent Hair Brush Detangler for Women Men Easy Detangling for Curly Straight & Thick Hair No Pull Massage**Yikki**£4.96**4.5★404 rev](https://www.amazon.co.uk/dp/B0FK4NWC2N) [2**Tangle Teezer Ultimate Detangler Hairbrush - For Wet & Dry Hair - Detangling Brush for All Hair Types - Two-Tiered Teeth Reduce Breakage & Eliminate Knots - Millennial Pink**Tangle Teezer**£9.60**4.7★64,868 rev](https://www.amazon.co.uk/dp/B07D395945) [3**WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Black**Wet Brush**£5.55**4.7★27,017 rev](https://www.amazon.co.uk/dp/B005LPN8R6) [4**WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Purple**Wet Brush**£5.62**4.7★102,552 rev](https://www.amazon.co.uk/dp/B07CWQXQCY) [5**Nature Spell FlexiFlow Detangling Hair Brush for All Hair Types Purple**Nature Spell**£6.60**4.7★1,386 rev](https://www.amazon.co.uk/dp/B0DJLD42HF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paddle Hair Brush Professional Detangling Brush With Soft Rounded Bristles Comfortable Grip And Wide Base Design For Smooth Shiny Hair And Effortless Styling**Vivo Technologies**£2.17**47 rev8mo ago](https://www.amazon.co.uk/dp/B0G1CCWM4C) [**Yikki 2Pack Detangle Hair Brush for Wet & Dry Hair Curved Vent Hair Brush Detangler for Women Men Easy Detangling for Curly Straight & Thick Hair No Pull Massage**Yikki**£4.96**404 rev11mo ago](https://www.amazon.co.uk/dp/B0FK4NWC2N) [**Brencco Detangle Hair Brush Hairbrush Professional Curved Ventilation Hair Brush for Straight Curly & Wet Hair Comb for Women/Men/Children**Brencco**£4.69**698 rev1y ago](https://www.amazon.co.uk/dp/B0DZP2YDZ7) [**Paddle Hair Brush Women Hair Brush Blow Drying Professional Hairbrush Easy Grip Handle Hair Comb Straightening & Detangle Brush For Wet Dry Long Thick Thin Curly Natural Hair Salon Supplies (1Pc)**HIFSA**£6.04**208 rev1y ago](https://www.amazon.co.uk/dp/B0DV5KB8RX) [**Love Cocobo | Hair Brush | PLASTIC FREE | Eco Hairbrush to Detangle Wet & Dry Long & Short Thick & Thin Hair | Curl Defining Blow Dry Paddle Brush | Bamboo Hairbrush for Wavy Curly & Straight Locks**Love Cocobo**£7.56**321 rev1y ago](https://www.amazon.co.uk/dp/B0DKP31N78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paddle Hair Brush Professional Detangling Brush With Soft Rounded Bristles Comfortable Grip And Wide Base Design For Smooth Shiny Hair And Effortless Styling**Vivo Technologies**£2.17**4.2★**▲ 161%**](https://www.amazon.co.uk/dp/B0G1CCWM4C) [**Ninabella Detangling Hair Brush for Women & Men - Does not Pull Removes Tangles Brushes for Straight Curly & Wet Hair - Detangle Brush - Unique Spiral Hairbrush Mint Green**Ninabella**£6.66**4.7★**▲ 145%**](https://www.amazon.co.uk/dp/B08P7DK62W) [**Manicare Ceramic Styling Brush Grooming Styling And Blow Drying Hair Suitable For All Hair Lengths And Types Non-Slip Handle Ball Tipped Bristles Hairdressing Salon Styling And Grooming At Home**Manicare**£4.19**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B079CZC6SG) [**Brencco Detangle Hair Brush Hairbrush Professional Curved Ventilation Hair Brush for Straight Curly & Wet Hair Comb for Women/Men/Children**Brencco**£4.69**4.5★**▲ 50%**](https://www.amazon.co.uk/dp/B0DZP2YDZ7) [**WetBrush Original Detangler Hair Brush with Ultra Soft Intelliflex Bristles to Gently Separate Knots With Ease Wet Brush Detangler Is Gentle on Hair For All Hair Types Purple**Wet Brush**£5.62**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B07CWQXQCY)
**~~View all trending →~~**
## **What buyers say about hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**20%
*“Great detangling brush”*
**Quality-Overall**15%
*“Decent quality”*
**Value For Money**10%
*“Good for the money”*
**Soft Feel**8%
*“It smooths hair nicely”*
**Suitability Straight Hair**6%
*“Excellentand just suits my hair”*
**Hair Styling**6%
*“keeps hair styled all day”*
**Ease Of Use**4%
*“Very easy to brush my hair”*
**Suitability Wavy Hair**3%
*“Easy for wavy hair”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
**Color**2%
*“Cute colour”*
### **What buyers complain about **
**Quality-Overall**11%
*“Very cheaply made”*
**Durability**10%
*“broke already”*
**Hair Related**6%
*“Breaks my hair”*
**Size-Overall**6%
*“quite big”*
**Suitability Short Hair**6%
*“Not ideal for very short hair as it is not as small in diameter as advertised”*
**Hard Feel**4%
*“It has hard bristles”*
**Value For Money**4%
*“Waste of money”*
**Suitability Straight Hair**3%
*“Not really keen I feel it pulls on your hair”*
**Damage/Burn Hair**3%
*“Breaks my hair”*
**Suitability Long Hair**3%
*“Works well on long hair”*
### **Top return reasons **
**Size-Overall**18%
**Quality-Overall**13%
**Suitability Short Hair**9%
**Hard Feel**6%
**Functionality-Overall**5%
**Damage/Burn Hair**5%
**Advertised Vs Actual Product**4%
**Strength**3%
**Suitability Straight Hair**3%
**Durability**3%
## **Common questions**
- **Is hair brush profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 53 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the hair brush niche?**
- 29 brands and 123 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in hair brush?**
- Top complaints mined from reviews: Quality-Overall, Durability, Hair Related. The return rate is 0.5%.
- **When does demand for hair brush peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the hair brush niche?**
- Listings span £2.17–£15.36; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 16,741 reviews — the moat a new listing must climb.
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