---
title: "Hada Labo — £129K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/hada-labo"
last_updated: "2026-08-09T23:25:28.954Z"
locale: en
meta:
description: "Niche score 46/100 · £129K/yr market · 113K searches/yr · £15.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £129K/yr market · 113K searches/yr · £15.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hada Labo — £129K/yr Amazon UK Niche (2026) - Flapen"
---
# **hada labo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 17Conversion 76Competition 44Returns 99Price range 67Avg price 76Brand share 0Review moat 63Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.79–£35.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****972.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£129K**
£129K/yr · 113K searches
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hada labo is a £129K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hada labo market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£93K–£124K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#294**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Hada Labo Tokyo62% - 肌ラボ33% - Aburiya5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/hada-labo/trend)
## **Top hada labo search terms**
- **hada labo**63K/yr-14.2%5.2% conv. - **hada labo hyaluronic acid**20K/yr-18.5%8.8% conv. - **hada labo gokujyun premium lotion**6K/yr+14.4%4.5% conv. - **hada labo tokyo**10K/yr-31.4%7.8% conv. - **hado labo**4K/yr-25.7%8.9% conv. - **hadalabo**3K/yr+0.4%3.6% conv. - **hada labo moisturiser**4K/yr-47.0%8.2% conv. - **hada labo premium lotion**2K/yr-5.4%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/hada-labo/search-terms)
## **Top hada labo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£13K15%£19K20%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hada Labo Tokyo - Premium Lotion Intense Super Hydrator with Super Hyaluronic Acid For All Skin Type 150 ml Bottle (Pack of 1)**Hada Labo Tokyo**£15.66**4.4★386 rev](https://www.amazon.co.uk/dp/B0BJVZ6C57) [2**Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL**肌ラボ**£10.99**4.7★2,082 rev](https://www.amazon.co.uk/dp/B08DRJYVFR) [3**Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)**Hada Labo Tokyo**£13.38**4.4★306 rev](https://www.amazon.co.uk/dp/B0BJW1DZ1W) [4**Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)**Hada Labo Tokyo**£17.04**4.5★1,016 rev](https://www.amazon.co.uk/dp/B0BJVZDC9M) [5**Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml**肌ラボ**£17.56**4.5★1,542 rev](https://www.amazon.co.uk/dp/B01JRXH3W8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[Set of 3] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan](https://m.media-amazon.com/images/I/41csweqQSFL.jpg)**\[Set of 3\] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan**Aburiya**£35.46**59 rev2y ago](https://www.amazon.co.uk/dp/B0CSS816KJ) [![[Pack of 2] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan](https://m.media-amazon.com/images/I/41EyXSwnCeL.jpg)**\[Pack of 2\] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan**Aburiya**£22.44**46 rev2y ago](https://www.amazon.co.uk/dp/B0CSK2W184) [**Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)**Hada Labo Tokyo**£17.04**1,016 rev3y ago](https://www.amazon.co.uk/dp/B0BJVZDC9M) [**Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)**Hada Labo Tokyo**£16.44**78 rev3y ago](https://www.amazon.co.uk/dp/B0BJVXYM31) [**Hada Labo Tokyo - Anti-Ageing Wrinkle Reducer Day Cream with Super Hyaluronic Acid Collagen and Retinol For All Skin Type for Age 40+ 50 ml Jar (Pack of 1)**Hada Labo Tokyo**£14.82**272 rev3y ago](https://www.amazon.co.uk/dp/B0BJW2TQ5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)**Hada Labo Tokyo**£16.44**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0BJVXYM31) [**Rohto Hadalabo Shirojun Premium Medicated Penetration Whitening Lotion - 170ml - Moist**肌ラボ**£13.21**4.3★**▲ 31%**](https://www.amazon.co.uk/dp/B08WSCPL38) [**Hada Labo Tokyo - Premium Ultra Firming Booster Day Cream-In-Milk 7 types of Hyaluronic Acid 50ml bottle (Pack of 1)**Hada Labo Tokyo**£16.64**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B0B725WKYG) [**Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml**肌ラボ**£17.56**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B01JRXH3W8) [**Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)**Hada Labo Tokyo**£13.38**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B0BJW1DZ1W)
**~~View all trending →~~**
## **What buyers say about hada labo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Great moisturiser”*
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**10%
*“Great price too”*
**Suitability Combination Skin**9%
*“My skin loves this cream”*
**Suitability Dry Skin**8%
*“Good for dry skin”*
**Texture/Consistency-Overall**4%
*“It is a light texture”*
**Absorbency**4%
*“easily absorbed”*
**Soft Feel**3%
*“look so smooth”*
**Oily/Greasy**3%
*“Non greasy easy absorbing”*
**Weight Light**2%
*“Lovely not heavy, little goes a long way and not irritating”*
### **What buyers complain about **
**Moist/Dry**9%
*“I dont find it particularly moisturising”*
**Skin Health**7%
*“Havent noticed any difference in my skin”*
**Functionality-Overall**7%
*“Does not work as promised”*
**Advertised Vs Actual Product**7%
*“Doesn't do what it reports to do”*
**Allergies**7%
*“I developed an irritation on my eyes after using this product”*
**Animal Testing/Cruelty Free**7%
*“Cannot see it's cruelty free”*
**Smell**6%
*“There is no fragrance”*
**Sensitivity-Overall**5%
*“Irritating the sensitive skin”*
**Thickness**3%
*“Much thicker than the blue one”*
**Ingredients-Overall**3%
*“Read the ingredients before ordering as lots more irritant substances may affect you”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Dilute/Watery**15%
**Quality-Overall**12%
**Texture/Consistency-Overall**9%
**Motor Power**9%
**Ingredients-Overall**6%
**Thickness**6%
**Skin Health**6%
**Size-Overall**6%
**Leak-Proof**6%
## **Common questions**
- **Is hada labo profitable to sell on Amazon United Kingdom?**
- The niche generates £129K/yr across 20 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hada labo niche?**
- 3 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hada labo?**
- Top complaints mined from reviews: Moist/Dry, Skin Health, Functionality-Overall. The return rate is 0.2%.
- **When does demand for hada labo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hada labo niche?**
- Listings span £4.79–£35.46; the average listing price is £15.56 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.
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