---
title: "Gummies — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gummies"
last_updated: "2026-08-09T17:12:14.478Z"
locale: en
meta:
description: "Niche score 55/100 · £139K/yr market · 225K searches/yr · £11.77 avg price. Soft demand (-12.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £139K/yr market · 225K searches/yr · £11.77 avg price. Soft demand (-12.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gummies — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **gummies**
**Worth a look**
Shows low returns (0.1%), but soft demand (-12.5% this quarter) keeps it on the watch list.
Market size 31Growth 19Conversion 60Competition 69Returns 100Price range 50Avg price 48Brand share 74Review moat 22Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.04–£24.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.77**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£139K**
£139K/yr · 225K searches
**Review moat**
**Bad****10,143.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gummies is a £139K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gummies market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£118K–£147K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▲rising
**Sellers**
**160**
**Top-5 brand share**
**61%**
Top 20: 92%
**Top-5 click share**
**44%**
Top 20: 76%
**Open market**
**36%**
- Free Soul26% - novomins11% - WeightWorld10% - Gummy9% - Wellgard4% - Horbäach3%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -12.5% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/gummies/trend)
## **Top gummies search terms**
- **gummies**157K/yr-18.8%2.3% conv. - **gummies for women**23K/yr+12.4%3.3% conv. - **gummy**26K/yr-0.7%4.0% conv. - **health gummies**5K/yr-18.8%2.3% conv. - **vegan gummies**5K/yr-19.5%1.4% conv. - **gummys**3K/yr-8.5%0.6% conv. - **healthy gummies**3K/yr-30.5%0.3% conv. - **habi gummies**3K/yr-24.8%0.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/gummies/search-terms)
## **Top gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£11K12%£17K16%£22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul**Free Soul**£8.16**4.3★7,005 rev](https://www.amazon.co.uk/dp/B08WPFV3VC) [2**Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies**Free Soul**£8.13**4.2★3,417 rev](https://www.amazon.co.uk/dp/B0C3RXPTJ1) [3**Multivitamin Gummies for Women & Men - 13 Ingredients - 120 Gummies - 2 Months Supply - Natural Strawberry Flavour - Vitamins & Minerals Like VIT C D3 B6 B7 B12 & Zinc - Vitamin Gummy for Adults**WeightWorld**£14.39**4.6★8,336 rev](https://www.amazon.co.uk/dp/B086T13DD6) [4**Gummy Styling Wax 150 ml Ultra Hold**Gummy**£5.04**4.5★10,687 rev](https://www.amazon.co.uk/dp/B01AO5FFIM) [5**Turn Me On Gummies Women - Maca Root Damiana Fenugreek Zinc Vitamin B6 & Ashwagandha - Gluten-Free & Vegan - 60 Gummies for Women - Novomins**novomins**£14.57**3.8★324 rev](https://www.amazon.co.uk/dp/B0D711HNZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour**CapyChews**£9.10**234 rev9mo ago](https://www.amazon.co.uk/dp/B0FSYKXXT7) [**NKD Living High Fibre Inulin Gummies (60 Vegan Gummies) 5g of Fibre per Serving - with 1 Billion Live Cultures - Gut Health and Digestive System Support**NKD Living**£9.83**296 rev1y ago](https://www.amazon.co.uk/dp/B0FC2SX9X5) [**UMMI 12-in-1 Super Mushroom Gummies with Lions Mane Reishi Cordyceps - 2500mg Functional Mushrooms Complex for Immunity Focus Mood & Energy - Vegan Supplements Raspberry Flavour (30 Gummies)**UMMI**£16.84**352 rev1y ago](https://www.amazon.co.uk/dp/B0F3QSTND5) [**Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement**Known**£15.92**314 rev1y ago](https://www.amazon.co.uk/dp/B0F2TFXQZG) [**Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value**Swiss Peak**£24.83**305 rev1y ago](https://www.amazon.co.uk/dp/B0DQDXMCKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair Skin and Nails Vitamins | 5000mcg Biotin | Hair Growth Vitamins | with Added Zinc Vitamin C E & More! 60 Vegan Gummies | Supplement for Women and Men | by Horbaach**Horbäach**£8.27**4.4★**▲ 165%**](https://www.amazon.co.uk/dp/B08L3VPTMP) [**Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour**CapyChews**£9.10**4.7★**▲ 136%**](https://www.amazon.co.uk/dp/B0FSYKXXT7) [**Premium Feminine Balance Gummies - Hawaiian Pineapple PH Balance Gummies for Women of All Ages Support Womens Health & Wellness - Immune Support - Vegan & Gluten-Free 60PCS**XAYGHE**£10.06**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B0DPCT4189) [**Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)**Gummy**£9.80**4.6★**▲ 114%**](https://www.amazon.co.uk/dp/B01B4Y565O) [**Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies**Hybrid Health**£12.48**3.9★**▲ 81%**](https://www.amazon.co.uk/dp/B0DJ32HLRN)
**~~View all trending →~~**
## **What buyers say about gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Amazing taste”*
**Quality-Overall**7%
*“Really nice to chew high quality”*
**Sleep Quality**6%
*“helps with sleep”*
**Value For Money**6%
*“Excellent value for money”*
**Vitamin**4%
*“Excellent vitamins”*
**Flavor**4%
*“fruity flavour”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Chewing/Swallowing**3%
*“Nice and chewable”*
**Ease Of Use**3%
*“Easy to Take”*
**Sweetness**2%
*“Very nice sweet taste”*
### **What buyers complain about **
**Taste-Overall**19%
*“Didnt like the taste”*
**Functionality-Overall**7%
*“Not effective”*
**Sleep Quality**7%
*“Didnt make me sleepy in any way”*
**Value For Money**5%
*“a little pricey”*
**Sweetness**4%
*“Too much Sugar”*
**Flavor**3%
*“very artificial berry flavor”*
**Side Effects**2%
*“Bad side effects”*
**Dosage**2%
*“the fact the dosage for these is 3 makes it even worse”*
**Ingredients-Overall**2%
*“Used to work so well BUT the ingredients have been ridiculously changed”*
**Texture/Consistency-Overall**2%
*“the texture is totally different”*
### **Top return reasons **
**Vegan/Organic**33%
**Functionality-Overall**22%
**Taste-Overall**11%
**Vitamin**11%
**Value For Money**11%
**Age Suitability**11%
## **Common questions**
- **Is gummies profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the gummies niche?**
- 30 brands and 160 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in gummies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.1%.
- **When does demand for gummies peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the gummies niche?**
- Listings span £5.04–£24.83; the average listing price is £11.77 (sweet spot $15–$100). The average incumbent carries 10,143 reviews — the moat a new listing must climb.
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