---
title: "Gua Sha Oil — £234K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gua-sha-oil"
last_updated: "2026-08-09T16:15:00.051Z"
locale: en
meta:
description: "Niche score 51/100 · £234K/yr market · 182K searches/yr · £12.56 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £234K/yr market · 182K searches/yr · £12.56 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gua Sha Oil — £234K/yr Amazon UK Niche (2026) - Flapen"
---
# **gua sha oil**
**Worth a look**
Shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Market size 44Growth 15Conversion 88Competition 51Returns 100Price range 58Avg price 55Brand share 15Review moat 25Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.58–£29.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.56**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£234K**
£234K/yr · 182K searches
**Review moat**
**Bad****4,296.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gua sha oil is a £234K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gua sha oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£188K–£251K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**109**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**5%**
- UPCIRCLE81% - BYOMA9% - BIONOBLE2% - Q+A1% - The Ordinary1% - Pjordo1% - Open — no brand owns it (5 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -20.3% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/gua-sha-oil/trend)
## **Top gua sha oil search terms**
- **upcircle**85K/yr-17.3%9.7% conv. - **up circle**29K/yr-20.6%9.7% conv. - **gua sha oil**15K/yr-27.0%3.0% conv. - **face oil for gua sha**14K/yr-31.9%5.2% conv. - **byoma oil**8K/yr-20.2%12.8% conv. - **facial oil for gua sha**7K/yr-28.6%3.4% conv. - **upcircle face oil**4K/yr+12.7%22.4% conv. - **facial massage oil**5K/yr-30.9%3.8% conv. - **face massage oil**5K/yr-27.1%3.7% conv. - **up circle face oil**2K/yr+7.6%22.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/gua-sha-oil/search-terms)
## **Top gua sha oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£19K12%£28K16%£37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UpCircle Face Moisturiser with Argan Powder 60ml - Nourishing Day Cream - Vitamin E Aloe Vera Glycerin Shea + Coconut Butter - Natural Vegan + Cruelty-Free**UPCIRCLE**£13.17**4.5★1,078 rev](https://www.amazon.co.uk/dp/B084WQS5M3) [2**UpCircle Organic Face Oil With Coffee Rosehip + Jojoba 30ml - Natural Hydrating Facial Oil - Vitamin C Rosehip Oil Fades Dark Spots + Sea Buckthorn Keeps Skin Supple - Vegan + Cruelty-Free**UPCIRCLE**£10.56**4.4★1,625 rev](https://www.amazon.co.uk/dp/B07NDWRT7W) [3**UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free**UPCIRCLE**£14.13**4.3★306 rev](https://www.amazon.co.uk/dp/B0DH5224JB) [4**UpCircle Eye Cream With Coffee And Hyaluronic Acid 15ml - For Dark Circles Puffiness + Wrinkles - Glycerin Maple Bark + Cucumber Extract - Natural Vegan + Cruelty-Free**UPCIRCLE**£11.88**4.0★1,705 rev](https://www.amazon.co.uk/dp/B08MXT9GWS) [5**BYOMA Hydrating Recovery Oil (30ml) Nourishes Brightens and Balances Skin without Clogging Pores - Barrier Repair Facial Oil**BYOMA**£8.11**4.5★2,166 rev](https://www.amazon.co.uk/dp/B0C7C8S8FT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pjordo Vitamin E Rose Oil & Stainless Steel Gua Sha Facial Tools Set Gua Sha & Vitamin E Oil for Face & Body Moisturizing Skin Relieving Muscle Fatigue & Improving Skin Elasticity**Pjordo**£10.96**44 rev8mo ago](https://www.amazon.co.uk/dp/B0G2XSXK3Z) [**UpCircle Winter Glow Duo Peptide Serum and Face Oil Duo Niacinamide Tripeptide + Coffee Oil Boosts Collagen + Elasticity - Vegan + Cruelty-Free**UPCIRCLE**£13.02**13 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCPKHK5) [**UpCircle Discovery Set Cleansing Face Milk Face Moisturiser and Peptide Serum Trio Vitamin E Niacinamide + Aloe Vera Boosts Collagen Hydrates + Soothes Vegan + Cruelty-Free**UPCIRCLE**£19.87**49 rev1y ago](https://www.amazon.co.uk/dp/B0DM2249DT) [**UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free**UPCIRCLE**£14.13**306 rev1y ago](https://www.amazon.co.uk/dp/B0DH5224JB) [**UpCircle Haircare Duo Shampoo and Conditioner Crème Rosemary Oil Plant Keratin + Vitamin E Prevents Frizz Protects Scalp + Boosts Circulation Vegan Cruelty-Free + Sustainable**UPCIRCLE**£27.34**111 rev2y ago](https://www.amazon.co.uk/dp/B0CYM4HCCK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml**The Ordinary**£7.47**4.6★**▲ 275%**](https://www.amazon.co.uk/dp/B071WJB3ZT) [**Pjordo Vitamin E Rose Oil & Stainless Steel Gua Sha Facial Tools Set Gua Sha & Vitamin E Oil for Face & Body Moisturizing Skin Relieving Muscle Fatigue & Improving Skin Elasticity**Pjordo**£10.96**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B0G2XSXK3Z) [**haruharu wonder Black Rice Facial Oil Fast Absorbing Radiant Skin Guasha Massage All types of skin Vitamin E Korean Skincare Vegan Cruelty Free 30ml**Haruharu**£12.33**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B07QQDLXV7) [**UpCircle Haircare Duo Shampoo and Conditioner Crème Rosemary Oil Plant Keratin + Vitamin E Prevents Frizz Protects Scalp + Boosts Circulation Vegan Cruelty-Free + Sustainable**UPCIRCLE**£27.34**3.8★**▲ 55%**](https://www.amazon.co.uk/dp/B0CYM4HCCK) [**UpCircle Face Moisturiser with Argan Powder 60ml - Nourishing Day Cream - Vitamin E Aloe Vera Glycerin Shea + Coconut Butter - Natural Vegan + Cruelty-Free**UPCIRCLE**£13.17**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B084WQS5M3)
**~~View all trending →~~**
## **What buyers say about gua sha oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Feels like a good quality oil”*
**Soft Feel**10%
*“Smooth skin”*
**Smell**10%
*“Also smells divine”*
**Moist/Dry**8%
*“It is moisturising”*
**Value For Money**6%
*“Excellent value”*
**Suitability Combination Skin**6%
*“So good for my skin”*
**Absorbency**3%
*“Easily absorbed”*
**Oily/Greasy**3%
*“Works great for my skin, it nourishes and moisturises without feeling greasy”*
**Cleansing**3%
*“I love this scrub it really makes your skin feel clean”*
**Suitability Oily Skin**3%
*“I like this face oil”*
### **What buyers complain about **
**Smell**16%
*“Unpleasant smell”*
**Moist/Dry**8%
*“all dried up”*
**Texture/Consistency-Overall**7%
*“The texture is awful, heavy, you can feel the product on the skin, which I dont think you suppose to with proper cosmetics”*
**Allergies**5%
*“Allergic reaction”*
**Functionality-Overall**5%
*“zero results”*
**Suitability Dry Skin**4%
*“Didn't leave my skin feeling properly moisturised”*
**Value For Money**3%
*“it's quite expensive”*
**Advertised Vs Actual Product**3%
*“Doesnt look like how it should”*
**Size-Overall**3%
*“Bigger than expected”*
**Symptom Reduction**3%
*“saw no improvement”*
### **Top return reasons **
**Smell**21%
**Advertised Vs Actual Product**13%
**Moist/Dry**6%
**Ingredients-Overall**6%
**Size-Overall**6%
**Functionality-Overall**6%
**Sensitivity-Overall**6%
**Strength**3%
**Comfort-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is gua sha oil profitable to sell on Amazon United Kingdom?**
- The niche generates £234K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the gua sha oil niche?**
- 11 brands and 109 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in gua sha oil?**
- Top complaints mined from reviews: Smell, Moist/Dry, Texture/Consistency-Overall. The return rate is 0.1%.
- **What does it cost to enter the gua sha oil niche?**
- Listings span £4.58–£29.21; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 4,297 reviews — the moat a new listing must climb.
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