---
title: "Grooming — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grooming"
last_updated: "2026-08-06T05:03:33.482Z"
locale: en
meta:
description: "Niche score 49/100 · £147K/yr market · 37K searches/yr · £62.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £147K/yr market · 37K searches/yr · £62.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grooming — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **grooming**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 43Conversion 69Competition 9Returns 95Price range 95Avg price 89Brand share 0Review moat 40Quality gap 85
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****£19.22–£98.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£62.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,473.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£147K**
£147K/yr · 37K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, grooming is a £147K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grooming market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£93K–£124K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Manscaped Refining The Gentleman85% - houpoo10% - VIKICON5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — +14.0% search growth over the last 90 days.
800600Spike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/grooming/trend)
## **Top grooming search terms**
- **manscaped beard trimmer**22K/yr+21.9%5.1% conv. - **grooming**6K/yr+7.7%0.2% conv. - **neck shaver**4K/yr+18.6%0.2% conv. - **waterproof shavers for men**4K/yr-6.0%2.6% conv. - **manscaped beard hedger**3K/yr-3.2%8.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/grooming/search-terms)
## **Top grooming products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£22K30%£44K45%£66K60%£88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MANSCAPED The Beard Hedger Premium Mens Beard Trimmer 20 Length Adjustable Blade Wheel Stainless Steel T-Blade for Precision Facial Hair Trimming Cordless Waterproof Wet/Dry Clipper**Manscaped Refining The Gentleman**£73.72**4.3★1,006 rev](https://www.amazon.co.uk/dp/B0C2BDGDYK) [2**MANSCAPED The Beard Hedger PLUS Mens Adjustable Beard & Mustache Trimmer with 14 Length Settings (120mm) Stainless Steel Blade Waterproof Cordless Grooming Travel Lock USB-C Rechargeable**Manscaped Refining The Gentleman**£61.82**4.0★88 rev](https://www.amazon.co.uk/dp/B0GQ6MBT5C) [3**Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry**houpoo**£19.22**4.4★4,296 rev](https://www.amazon.co.uk/dp/B0CXXTVGTL) [4**MANSCAPED The Face Grooming Duo Contains: The Beard Hedger Premium Precision Beard Trimmer and The Weed Whacker 2.0 Nose and Ear Hair Trimmer**Manscaped Refining The Gentleman**£98.19**4.0★146 rev](https://www.amazon.co.uk/dp/B0CG2MX98W) [5**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**Manscaped Refining The Gentleman**£46.69**4.3★4,485 rev](https://www.amazon.co.uk/dp/B0C9LKH31T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MANSCAPED The Beard Hedger PLUS Mens Adjustable Beard & Mustache Trimmer with 14 Length Settings (120mm) Stainless Steel Blade Waterproof Cordless Grooming Travel Lock USB-C Rechargeable**Manscaped Refining The Gentleman**£61.82**88 rev2mo ago](https://www.amazon.co.uk/dp/B0GQ6MBT5C) [**Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry**houpoo**£19.22**4,296 rev2y ago](https://www.amazon.co.uk/dp/B0CXXTVGTL) [**MANSCAPED The Lawn Mower 5.0 Ultra Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case Mens Ball Shaver Black**Manscaped Refining The Gentleman**£82.18**1,362 rev2y ago](https://www.amazon.co.uk/dp/B0CKWGQMNP) [**MANSCAPED The Face Grooming Duo Contains: The Beard Hedger Premium Precision Beard Trimmer and The Weed Whacker 2.0 Nose and Ear Hair Trimmer**Manscaped Refining The Gentleman**£98.19**146 rev2y ago](https://www.amazon.co.uk/dp/B0CG2MX98W) [**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**Manscaped Refining The Gentleman**£46.69**4,485 rev2y ago](https://www.amazon.co.uk/dp/B0C9LKH31T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MANSCAPED The Beard Hedger PLUS Mens Adjustable Beard & Mustache Trimmer with 14 Length Settings (120mm) Stainless Steel Blade Waterproof Cordless Grooming Travel Lock USB-C Rechargeable**Manscaped Refining The Gentleman**£61.82**4.0★**▲ 313%**](https://www.amazon.co.uk/dp/B0GQ6MBT5C) [**Manscape Body Trimmer Men Painless Pubic & Balls Trimmer Men Body Shavers w/Ceramic Blade&LED Light IPX7 Waterproof Electric Razor Male Grooming Kit USB-C Rechargeable Gifts for Husband**VIKICON**£19.94**4.3★**▲ 70%**](https://www.amazon.co.uk/dp/B091CP5YC5) [**MANSCAPED The Face Grooming Duo Contains: The Beard Hedger Premium Precision Beard Trimmer and The Weed Whacker 2.0 Nose and Ear Hair Trimmer**Manscaped Refining The Gentleman**£98.19**4.0★**▲ 37%**](https://www.amazon.co.uk/dp/B0CG2MX98W) [**MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades**Manscaped Refining The Gentleman**£46.69**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0C9LKH31T) [**MANSCAPED The Beard Hedger Premium Mens Beard Trimmer 20 Length Adjustable Blade Wheel Stainless Steel T-Blade for Precision Facial Hair Trimming Cordless Waterproof Wet/Dry Clipper**Manscaped Refining The Gentleman**£73.72**4.3★**— 9%**](https://www.amazon.co.uk/dp/B0C2BDGDYK)
**~~View all trending →~~**
## **What buyers say about grooming**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Value For Money**17%
*“very affordable”*
**Ease Of Use**10%
*“Very easy to use”*
**Battery Life**7%
*“Longer battery life”*
**Advertised Vs Actual Product**7%
*“Exactly what i wanted”*
**Add-Ons/Attachments**5%
*“The attachments are very good”*
**Charging**4%
*“charge lasts long”*
**Soft Feel**4%
*“Very smooth”*
**Weight Light**2%
*“Lightweight”*
**Ease Of Cleaning**2%
*“Easy to clean”*
### **What buyers complain about **
**Durability**16%
*“Broke after 6 months”*
**Charging**13%
*“Doesn't Charge”*
**Quality-Overall**12%
*“Extremely poor cut quality”*
**Allergies**6%
*“It just irritates the skin”*
**Value For Money**5%
*“Waste of money”*
**Sharpness**4%
*“not sharp enough”*
**Battery Life**4%
*“Poor battery life”*
**Skin Health**3%
*“still nicked the skin causing small cuts and bleeding”*
**Add-Ons/Attachments**3%
*“trimmer attachment broke”*
**Functionality-Overall**2%
*“Doesnt do the job at all”*
### **Top return reasons **
**Functionality-Overall**26%
**Charging**13%
**Quality-Overall**12%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Damage/Burn Hair**4%
**Value For Money**4%
**Add-Ons/Attachments**2%
**Sharpness**2%
## **Common questions**
- **Is grooming profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the grooming niche?**
- 3 brands and 19 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grooming?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.0%.
- **What does it cost to enter the grooming niche?**
- Listings span £19.22–£98.19; the average listing price is £62.11 (sweet spot $15–$100). The average incumbent carries 2,473 reviews — the moat a new listing must climb.
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