---
title: "Products — grey wig - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grey-wig/products"
last_updated: "2026-08-09T17:22:56.236Z"
locale: en
meta:
  description: "Niche score 55/100 · £61K/yr market · 104K searches/yr · £13.00 avg price. Soft demand (-27.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £61K/yr market · 104K searches/yr · £13.00 avg price. Soft demand (-27.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — grey wig - Flapen"
---

# **grey wig**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but soft demand (-27.5% this quarter) keeps it on the watch list.

Market size 15Growth 11Conversion 54Competition 92Returns 29Price range 75Avg price 58Brand share 95Review moat 64Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Great****£4.18–£46.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****947.43**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.00**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£61K**

£61K/yr · 104K searches

**Growth**

**Bad****-27.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Products