---
title: "Grey Hair Spray — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grey-hair-spray"
last_updated: "2026-08-09T21:39:10.204Z"
locale: en
meta:
description: "Niche score 49/100 · £24K/yr market · 40K searches/yr · £6.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £24K/yr market · 40K searches/yr · £6.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Hair Spray — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **grey hair spray**
**Skip it**
Prices mostly outside the sweet spot ($3.27–$8.72) — this niche doesn't clear our bar today.
Market size 6Growth 7Conversion 86Competition 59Returns 99Price range 0Avg price 17Brand share 69Review moat 54Quality gap 96
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,334.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.09**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-36.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£24K**
£24K/yr · 40K searches
**Price range**
**Bad****£3.27–£8.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, grey hair spray is a £24K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey hair spray market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£18K–£24K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#473**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**31%**
- HIESGIE20% - Party Success17% - RUICHING12% - PaintGlow8% - Mifeloy6% - Amzsudy5%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -36.8% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/grey-hair-spray/trend)
## **Top grey hair spray search terms**
- **grey hair spray**23K/yr-34.1%7.3% conv. - **silver hair spray**8K/yr-22.6%5.5% conv. - **silver hair spray temporary**5K/yr-60.9%8.9% conv. - **grey hair spray temporary**4K/yr-36.3%10.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/grey-hair-spray/search-terms)
## **Top grey hair spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9578%£2K12%£3K16%£4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Grey)**Party Success**£4.48**4.2★1,454 rev](https://www.amazon.co.uk/dp/B0812ZV434) [2**Temporary Hair Color Spray | 150ml Instant Silver Gray Hair Spray for Adults & Kids | Washable & Non-Sticky Gentle Formula Grey | Halloween Cosplay Costume Party Festivals**HIESGIE**£8.55**3.9★21 rev](https://www.amazon.co.uk/dp/B0G25Q46PW) [3**Temporary Hair Dye Grey Hair Colour Spray Wash in Wash out Hair Colour Grey Hair Dye Instant Styling Washable Silver Hair Spray Colour Hair Mascara for Christmas Halloween Cosplay Party**RUICHING**£3.87**3.6★3 rev](https://www.amazon.co.uk/dp/B0FH8ZTHJM) [4**Grey Temporary Hair Color Spray - Gentle Formula Washable & Non-Sticky | Silver Gray Instant Hair Dye Alternative for Adults | Halloween Costume Party Makeup 150ml**HIESGIE**£7.89**3.8★113 rev](https://www.amazon.co.uk/dp/B0F7WSJS3P) [5**Hair Colour Spray 125ml temporary hair colour spray made in UK - ultimate coloured hair spray wash out kids & adults (Silver)**PaintGlow**£6.77**4.0★721 rev](https://www.amazon.co.uk/dp/B08LLRXQBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mifeloy Temporary Hair Colour Spray Washable Instant Silver Grey Colour for Costume Cosplay Halloween Christmas Festivals & Styling 150ml Non-Sticky Party Hair Dye for Teens Men & Women**Mifeloy**£8.72**5 rev1mo ago](https://www.amazon.co.uk/dp/B0GSZLD81T) [**Temporary Hair Colour Spray - Instant Washable Grey Dye for Kids & Adults - Coloured Hair Spray for Parties Halloween Birthdays Cosplay Christmas**HERBINSOLS**£6.30**13 rev3mo ago](https://www.amazon.co.uk/dp/B0FH189PYK) [**Grey Hair Colour Spray Temporary - Grey Hair Dye Instant - Washable Temporary Hair Colour for Adults - Coloured Hair Spray for Party Halloween Birthdays Cosplay Christmas**HERBINSOLS**£5.72**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GR5C4Z9K) [**Gray Temporary Hair Color Spray for Adults Instant Silver Grey Colored Hair Alternative Non-Sticky Gentle Formula Washable Disposable Party Dye Cosplay Christmas Halloween 150ml**Coukula**£7.65**36 rev6mo ago](https://www.amazon.co.uk/dp/B0G1LKCG95) [**Special Occasions Temporary Silver Colour Hair Spray Wash Out Party Fancy Dress Up with Finger Protector 200ml**SPECIAL OCCASIONS**£3.31**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G3YC2LHM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mifeloy Temporary Hair Colour Spray Washable Instant Silver Grey Colour for Costume Cosplay Halloween Christmas Festivals & Styling 150ml Non-Sticky Party Hair Dye for Teens Men & Women**Mifeloy**£8.72**4.8★**▲ 493%**](https://www.amazon.co.uk/dp/B0GSZLD81T) [**Grey Hair Colour Spray Temporary - Grey Hair Dye Instant - Washable Temporary Hair Colour for Adults - Coloured Hair Spray for Party Halloween Birthdays Cosplay Christmas**HERBINSOLS**£5.72**3.0★**▲ 412%**](https://www.amazon.co.uk/dp/B0GR5C4Z9K) [**Gray Temporary Hair Color Spray for Adults Instant Silver Grey Colored Hair Alternative Non-Sticky Gentle Formula Washable Disposable Party Dye Cosplay Christmas Halloween 150ml**Coukula**£7.65**3.8★**▲ 384%**](https://www.amazon.co.uk/dp/B0G1LKCG95) [**Temporary Silver Gray Hair Color Wax Washable Instant Hair Dye Cream Disposable Coloring Mud for Men Women Youth Grey Natural Styling Pomades Hair Makeup Paint Wax for Party Cosplay DIY Halloween**SHEBEEDO**£5.41**3.8★**▲ 356%**](https://www.amazon.co.uk/dp/B0FN3FWW1D) [**Temporary Hair Dye Grey Hair Colour Spray Wash in Wash out Hair Colour Grey Hair Dye Instant Styling Washable Silver Hair Spray Colour Hair Mascara for Christmas Halloween Cosplay Party**RUICHING**£3.87**3.6★**▲ 252%**](https://www.amazon.co.uk/dp/B0FH8ZTHJM)
**~~View all trending →~~**
## **What buyers say about grey hair spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**18%
*“Glitter is so good”*
**Quality-Overall**17%
*“Good Quality”*
**Color**14%
*“blends well with existing colour”*
**Suitability Colored Hair**7%
*“Great for covering up the greys in between hairdresser visits”*
**Coverage**6%
*“Covers well”*
**Value For Money**4%
*“Inexpensive brightner for hair”*
**Hair Styling**3%
*“Magic retouch hair root dye”*
**Ease Of Application**3%
*“perfect application”*
**Advertised Vs Actual Product**3%
*“Product does what it says”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**13%
*“can buy cheaper in shop”*
**Size-Overall**11%
*“Packaging too big for small item”*
**Suitability Colored Hair**11%
*“This disappears into your scalp so not visible on hair at all”*
**Color**10%
*“And not once did my hair colour go grey”*
**Ease Of Cleaning**9%
*“messy to wash out”*
**Jamming/Clogging**5%
*“Got clogged up straight away”*
**Moist/Dry**4%
*“It also left my beard feeling very dry rather than conditioned”*
**Advertised Vs Actual Product**3%
*“It was unfortunately not suitable as the Amazon description did not match the directions on the can”*
**Functionality-Overall**3%
*“Product doesnt work”*
**Instructions/User Manual/Troubleshooting**3%
*“It was unfortunately not suitable as the Amazon description did not match the directions on the can”*
### **Top return reasons **
**Color**37%
**Functionality-Overall**13%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**4%
**Moist/Dry**4%
**Suitability Short Hair**4%
**Suitability Colored Hair**4%
**Durability**3%
**Quality-Overall**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is grey hair spray profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 25 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the grey hair spray niche?**
- 19 brands and 84 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in grey hair spray?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Suitability Colored Hair. The return rate is 0.2%.
- **What does it cost to enter the grey hair spray niche?**
- Listings span £3.27–£8.72; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.
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