---
title: "Grey Hair Shampoo — £316K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grey-hair-shampoo"
last_updated: "2026-08-09T20:01:58.337Z"
locale: en
meta:
description: "Niche score 64/100 · £316K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £316K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grey Hair Shampoo — £316K/yr Amazon UK Niche (2026) - Flapen"
---
# **grey hair shampoo**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 20Conversion 57Competition 93Returns 99Price range 33Avg price 35Brand share 95Review moat 36Quality gap 84
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£316K**
£316K/yr · 649K searches
**Review moat**
**Okay****2,852.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.17**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.21–£21.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, grey hair shampoo is a £316K/yr Amazon United Kingdom market (649K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey hair shampoo market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **£254K–£305K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#465**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **75%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**249**
**Top-5 brand share**
**38%**
Top 20: 88%
**Top-5 click share**
**22%**
Top 20: 56%
**Open market**
**57%**
- Herbishh11% - BELEZALIB8% - IIIMEIDU8% - John Frieda6% - Generic6% - PROVOKE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/grey-hair-shampoo/trend)
## **Top grey hair shampoo search terms**
- **hair dye shampoo**184K/yr-13.0%3.2% conv. - **hair colour shampoo**80K/yr+3.7%1.7% conv. - **grey hair shampoo**40K/yr-22.9%5.3% conv. - **shampoo for grey hair**34K/yr-12.0%5.0% conv. - **shampoo hair dye**26K/yr-19.8%3.5% conv. - **dye shampoo**23K/yr-7.1%4.1% conv. - **colour shampoo to cover grey hair**17K/yr+17.5%1.5% conv. - **herbishh hair color shampoo**20K/yr-1.8%3.7% conv. - **dark brown hair dye shampoo**14K/yr+20.9%7.1% conv. - **purple shampoo for grey hair**14K/yr+0.4%6.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/grey-hair-shampoo/search-terms)
## **Top grey hair shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6K4%£13K6%£19K8%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)**GFEUGS**£7.69**4.0★55 rev](https://www.amazon.co.uk/dp/B0FBS27SY2) [2**Black Hair Dye Shampoo 3 in 1 Herbal Dye Shampoo for Grey Hair Coverage Hair Color for Women and Men (Natural Black) 500ml**IIIMEIDU**£10.49**4.2★2,605 rev](https://www.amazon.co.uk/dp/B0F2T3JZ4K) [3**John Frieda Shimmering Silver Shampoo 250ml**John Frieda**£4.94**4.6★82 rev](https://www.amazon.co.uk/dp/B0GFG6NWFB) [4**Herbishh Hair Colour Shampoo for Grey Hair Dark Brown 500 ml Ammonia-Free 3-in-1 Hair Dye Shampoo Colours Hair in Minutes Long-Lasting Colour**Herbishh**£17.14**4.1★17,008 rev](https://www.amazon.co.uk/dp/B08QXB1BLF) [5**Dark Brown Hair Dye Shampoo Hair Color Shampoo 3 in 1 Semi-Permanent Gray Coverage for Woman & Man Mild Formula Lasts 30 Days (500ml)**BELEZALIB**£9.72**4.3★757 rev](https://www.amazon.co.uk/dp/B0D5MFSPJL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)**GFEUGS**£7.69**55 revtoday](https://www.amazon.co.uk/dp/B0FBS27SY2) [**Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5**PROVOKE**£3.02**41 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRMDK5L) [**John Frieda Shimmering Silver Shampoo 250ml**John Frieda**£4.94**82 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG6NWFB) [**Light Brown Hair Dye Shampoo Grey Hair Coverage Ammonia Free & Paraben Free Natural Herbal Semi Permanent Hair Colour Shampoo for Women Men**Farndu**£12.15**903 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4VB54K) [**500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women**BLSFXROE**£7.31**443 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNPC2LN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5**PROVOKE**£3.02**4.4★**▲ 237%**](https://www.amazon.co.uk/dp/B0GMRMDK5L) [**Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Women and Men Hair Dye to Cover Gray Hair Herbal Ingredient Shampoos for Grey Hair Coverage 500ml (Black)**KAISASA**£10.78**4.5★**▲ 161%**](https://www.amazon.co.uk/dp/B0FDKPGKPY) [**Light Brown Hair Dye Shampoo Grey Hair Coverage Ammonia Free & Paraben Free Natural Herbal Semi Permanent Hair Colour Shampoo for Women Men**Farndu**£12.15**4.1★**▲ 133%**](https://www.amazon.co.uk/dp/B0FX4VB54K) [**500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women**BLSFXROE**£7.31**4.3★**▲ 127%**](https://www.amazon.co.uk/dp/B0FQNPC2LN) [**John Frieda Shimmering Silver Shampoo 250ml**John Frieda**£4.94**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B0GFG6NWFB)
**~~View all trending →~~**
## **What buyers say about grey hair shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Amazing product with great results”*
**Color**9%
*“the colour is perfect”*
**Ease Of Use**8%
*“It was easy to work with”*
**Value For Money**7%
*“Good value for money”*
**Suitability Colored Hair**7%
*“Good shampoo for coloured hair”*
**Smell**6%
*“Smells amazing”*
**Advertised Vs Actual Product**5%
*“As described”*
**Soft Feel**5%
*“very soft”*
**Hair Growth**5%
*“Grow me hair”*
**Efficiency**3%
*“Works 100% Fantastic results”*
### **What buyers complain about **
**Color**14%
*“Darker than expected”*
**Functionality-Overall**10%
*“Not effective”*
**Value For Money**6%
*“Expensive”*
**Allergies**6%
*“Severe Allergic Reaction”*
**Suitability Colored Hair**6%
*“Hair dye”*
**Moist/Dry**5%
*“And not very moisturising”*
**Quality-Overall**4%
*“not as good as product as it used to be”*
**Stain Resistance**4%
*“it stains”*
**Smell**3%
*“smells totally different”*
**Hair Related**3%
*“what if it made my hair fall out”*
### **Top return reasons **
**Color**28%
**Functionality-Overall**11%
**Leak-Proof**10%
**Advertised Vs Actual Product**8%
**Suitability Colored Hair**7%
**Ingredients-Overall**6%
**Quality-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is grey hair shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £316K/yr across 91 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the grey hair shampoo niche?**
- 43 brands and 249 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in grey hair shampoo?**
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for grey hair shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the grey hair shampoo niche?**
- Listings span £1.21–£21.89; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 2,852 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)