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Luminous long-lasting vibrant silver smoke hair color with exceptional shine and softness.","Olia","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KrAxcU39L.jpg",7.67,28518,0.0128,0.0198,"2017-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07KBFZC3K",{"asin":681,"title":682,"brand":428,"imageUrl":683,"price":684,"rating":464,"reviews":465,"clickShare90":685,"clickShare360":595,"launchDate":468,"amazonUrl":686},"B0CZDSGW22","Colour Freedom Metallic Stone Grey Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Jxx48eI4L.jpg",6.52,0.0127,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CZDSGW22",{"love":688,"hate":756,"returnReasons":822},[689,696,703,710,717,724,731,737,744,751],{"topic":690,"percentOfMentions":691,"verbatims":692},"Color",0.3256,[693,694,695],"Gorgeous colour","Love the colour on the box","looks so natural",{"topic":697,"percentOfMentions":698,"verbatims":699},"Quality-Overall",0.0967,[700,701,702],"Excellent product","Not the worst out there","good quality item",{"topic":704,"percentOfMentions":705,"verbatims":706},"Value For Money",0.0889,[707,708,709],"Good value","Great value for money as an in-between hairdresser highlights toner","Fantastic value for money",{"topic":711,"percentOfMentions":712,"verbatims":713},"Suitability Colored Hair",0.0767,[714,715,716],"it has always given me the most reliable blonde results on naturally dark blonde hair","Great colour for blond or grey hair","Works well if u have dark hair best to lighten it first",{"topic":718,"percentOfMentions":719,"verbatims":720},"Ease Of Use",0.051100000000000007,[721,722,723],"Easy to use","you don't have to use too much","Straightforward to use produces even slightly funky",{"topic":725,"percentOfMentions":726,"verbatims":727},"Advertised Vs Actual Product",0.042199999999999994,[728,729,730],"does exactly what it says","Exactly what I needed","Exactly what I wanted",{"topic":732,"percentOfMentions":726,"verbatims":733},"Soft Feel",[734,735,736],"soft","My hair felt smooth","soft after using it",{"topic":738,"percentOfMentions":739,"verbatims":740},"Smell",0.0356,[741,742,743],"it also smells really nice so i do recommend this if you are already at a good shade of blonde","This crème did smell divine","It has a pleasant smell",{"topic":745,"percentOfMentions":746,"verbatims":747},"Brightness\u002FShine\u002FGlow",0.015600000000000001,[748,749,750],"Decent Gloss","Beautiful silver shade with great shine","Plus side it gives a lovely shine",{"topic":752,"percentOfMentions":753,"verbatims":754},"Mixing\u002FBlending",0.013300000000000001,[755],"No mixing needed",[757,763,769,776,782,789,794,801,808,815],{"topic":690,"percentOfMentions":758,"verbatims":759},0.2847,[760,761,762],"much darker than I wanted","Colour was shocking nothing like the picture","Resulting colour not as expected",{"topic":711,"percentOfMentions":764,"verbatims":765},0.2118,[766,767,768],"No change to hair colour","I didnt see any difference to the colour of my hair","Worst hair dye ever",{"topic":770,"percentOfMentions":771,"verbatims":772},"Functionality-Overall",0.1389,[773,774,775],"Didn't work","did not work very well","It failed to work",{"topic":704,"percentOfMentions":777,"verbatims":778},0.0556,[779,780,781],"so disappointed its expensive too","Hit and Miss though for the price","Waste of money",{"topic":783,"percentOfMentions":784,"verbatims":785},"Damage\u002FBurn Hair",0.0313,[786,787,788],"Hair wrecking product - Matted my hair into one dreadlock - made me question if it was counterfeit","Does not work and burns scalp","Dried out my hair",{"topic":725,"percentOfMentions":790,"verbatims":791},0.026000000000000002,[761,792,793],"Not as advertised","not as described",{"topic":795,"percentOfMentions":796,"verbatims":797},"Hair Related",0.0252,[798,799,800],"Rubbish done nothing for my hair","Washed Out","Left on for only another 10 minutes because my hair is over processed in parts",{"topic":802,"percentOfMentions":803,"verbatims":804},"Coverage",0.0174,[805,806,807],"Coverage is blotchy","Poor coverage","I've given this four stars just because one box hasn't covered fully",{"topic":809,"percentOfMentions":810,"verbatims":811},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0148,[812,813,814],"or failed to follow an instruction properly","no instructions in the packet or on the box in English","Instructions are minimal—you either follow the video tutorial via the QR code or the short guide on the online listing",{"topic":816,"percentOfMentions":817,"verbatims":818},"Color Fading\u002FDiscoloration",0.0113,[819,820,821],"Each time the colour disappears with the first wash","dirty white colour roots","Unsealed and spilled\u002Fdried up colour on all 3 of the bottles",[823,825,827],{"reason":711,"pct":824},0.6666,{"reason":690,"pct":826},0.16670000000000001,{"reason":795,"pct":826},[829,833,838,843,848,853,858,862,867,872],{"term":33,"volume":830,"growthQoq":831,"conversionRate":832},96115,-0.0845,0.0289,{"term":834,"volume":835,"growthQoq":836,"conversionRate":837},"silver hair dye",68647,-0.0422,0.0388,{"term":839,"volume":840,"growthQoq":841,"conversionRate":842},"dark grey hair dye",17994,-0.1661,0.0231,{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"silver hair dye permanent",12792,-0.1298,0.0357,{"term":849,"volume":850,"growthQoq":851,"conversionRate":852},"grey hair dye permanent",12624,-0.1085,0.032,{"term":854,"volume":855,"growthQoq":856,"conversionRate":857},"silver grey hair dye",11076,-0.1425,0.0326,{"term":859,"volume":860,"growthQoq":861,"conversionRate":584},"gray hair dye permanent",6771,0.238,{"term":863,"volume":864,"growthQoq":865,"conversionRate":866},"permanent silver hair dye",3801,-0.062,0.0459,{"term":868,"volume":869,"growthQoq":870,"conversionRate":871},"hair dye grey",4156,0.0152,0.0238,{"term":873,"volume":874,"growthQoq":875,"conversionRate":876},"ash grey hair dye",5024,-0.1821,0.0133,[878,885,890,896,901,906],{"title":879,"href":880,"score":881,"verdict":882,"marketSize":883,"growth90":884},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":886,"href":887,"score":881,"verdict":882,"marketSize":888,"growth90":889},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":891,"href":892,"score":881,"verdict":893,"marketSize":894,"growth90":895},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":897,"href":898,"score":881,"verdict":882,"marketSize":899,"growth90":900},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":902,"href":903,"score":881,"verdict":882,"marketSize":904,"growth90":905},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":907,"href":908,"score":881,"verdict":882,"marketSize":909,"growth90":910},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[912,919,926,933,940,943,950,957,964,971,978,985,992,999,1006,1013,1020,1027,1034],{"nodeId":913,"label":914,"slug":915,"href":916,"nichesTracked":917,"marketSizeTotal":918},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":924,"marketSizeTotal":925},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":927,"label":928,"slug":929,"href":930,"nichesTracked":931,"marketSizeTotal":932},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":934,"label":935,"slug":936,"href":937,"nichesTracked":938,"marketSizeTotal":939},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":941,"marketSizeTotal":942},2481,653104681,{"nodeId":944,"label":945,"slug":946,"href":947,"nichesTracked":948,"marketSizeTotal":949},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":993,"label":994,"slug":995,"href":996,"nichesTracked":997,"marketSizeTotal":998},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":1000,"label":1001,"slug":1002,"href":1003,"nichesTracked":1004,"marketSizeTotal":1005},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":1007,"label":1008,"slug":1009,"href":1010,"nichesTracked":1011,"marketSizeTotal":1012},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":1014,"label":1015,"slug":1016,"href":1017,"nichesTracked":1018,"marketSizeTotal":1019},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":1021,"label":1022,"slug":1023,"href":1024,"nichesTracked":1025,"marketSizeTotal":1026},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1028,"label":1029,"slug":1030,"href":1031,"nichesTracked":1032,"marketSizeTotal":1033},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1035,"label":1036,"slug":1037,"href":1038,"nichesTracked":1039,"marketSizeTotal":1040},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]