---
title: "Grey Hair Dye — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grey-hair-dye"
last_updated: "2026-08-06T04:36:44.820Z"
locale: en
meta:
description: "Niche score 48/100 · £59K/yr market · 249K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £59K/yr market · 249K searches/yr · £6.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grey Hair Dye — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **grey hair dye**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 20Conversion 43Competition 71Returns 100Price range 29Avg price 19Brand share 42Review moat 31Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,436**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.39–£19.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.84**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£59K**
£59K/yr · 249K searches
According to Flapen's Amazon United Kingdom niche tracking, grey hair dye is a £59K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey hair dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£68K–£86K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **57%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**137**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**16%**
- Knight & Wilson26% - LIVE25% - L'Oreal Paris17% - Crazy Color6% - Adore5% - FYNE4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/grey-hair-dye/trend)
## **Top grey hair dye search terms**
- **grey hair dye**96K/yr-8.5%2.9% conv. - **silver hair dye**69K/yr-4.2%3.9% conv. - **dark grey hair dye**18K/yr-16.6%2.3% conv. - **silver hair dye permanent**13K/yr-13.0%3.6% conv. - **grey hair dye permanent**13K/yr-10.8%3.2% conv. - **silver grey hair dye**11K/yr-14.2%3.3% conv. - **gray hair dye permanent**7K/yr+23.8%2.2% conv. - **permanent silver hair dye**4K/yr-6.2%4.6% conv. - **hair dye grey**4K/yr+1.5%2.4% conv. - **ash grey hair dye**5K/yr-18.2%1.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/grey-hair-dye/search-terms)
## **Top grey hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf LIVE Intense Colour U71 Metallic Silver Long-lasting Permanent Silver Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.58**4.4★854 rev](https://www.amazon.co.uk/dp/B0G375FFNF) [2**Colour Freedom Metallic Silver Blonde Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.**Knight & Wilson**£6.27**4.1★769 rev](https://www.amazon.co.uk/dp/B0CZDV2VZS) [3**LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Smokey Grey 9.11 x1 pack**L'Oreal Paris**£5.70**4.4★2,377 rev](https://www.amazon.co.uk/dp/B09NQGNMJH) [4**Colour Freedom Metallic Graphite Grey Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.**Knight & Wilson**£7.51**4.1★769 rev](https://www.amazon.co.uk/dp/B0CZDS4N19) [5**Adore Shining Semi Permanent Hair Color Mystic Gray (158) 118ml**Adore**£5.91**3.4★1,628 rev](https://www.amazon.co.uk/dp/B0844N65PH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour U71 Metallic Silver Long-lasting Permanent Silver Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.58**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G375FFNF) [**Schwarzkopf LIVE Go Gloss Icy Pearl Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes**LIVE**£5.68**85 rev6mo ago](https://www.amazon.co.uk/dp/B0G359TCYD) [**LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage**L'Oreal Paris**£7.01**615 rev1y ago](https://www.amazon.co.uk/dp/B0DGQR29RV) [**Crazy Color Metallic Silver Semi-Permanent Hair Dye. Highly Pigmented Blonde Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£6.22**152 rev1y ago](https://www.amazon.co.uk/dp/B0DB2L7VSN) [**Colour Freedom Metallic Silver Blonde Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.**Knight & Wilson**£6.27**769 rev2y ago](https://www.amazon.co.uk/dp/B0CZDV2VZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Live U72 Dusty Silver Pack Of 3**Schwarzkopf**£19.65**4.4★**▲ 288%**](https://www.amazon.co.uk/dp/B07MV2X548) [**Schwarzkopf LIVE Go Gloss Icy Pearl Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes**LIVE**£5.68**3.5★**▲ 264%**](https://www.amazon.co.uk/dp/B0G359TCYD) [**Schwarzkopf LIVE Intense Colour U71 Metallic Silver Long-lasting Permanent Silver Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.58**4.4★**▲ 254%**](https://www.amazon.co.uk/dp/B0G375FFNF) [**FYNE Dark Grey Permanent Hair Dye for Women Pack of 3 - Home Hair Colour Cream with Built-in Conditioner - Gentle Long-Lasting Suitable for All Hair Types - Achieve Salon-Quality Results at Home**FYNE**£8.37**4.0★**▲ 130%**](https://www.amazon.co.uk/dp/B081M8K2VH) [**LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage**L'Oreal Paris**£7.01**4.1★**▲ 77%**](https://www.amazon.co.uk/dp/B0DGQR29RV)
**~~View all trending →~~**
## **What buyers say about grey hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Gorgeous colour”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**9%
*“Good value”*
**Suitability Colored Hair**8%
*“it has always given me the most reliable blonde results on naturally dark blonde hair”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“does exactly what it says”*
**Soft Feel**4%
*“soft”*
**Smell**4%
*“it also smells really nice so i do recommend this if you are already at a good shade of blonde”*
**Brightness/Shine/Glow**2%
*“Decent Gloss”*
**Mixing/Blending**1%
*“No mixing needed”*
### **What buyers complain about **
**Color**28%
*“much darker than I wanted”*
**Suitability Colored Hair**21%
*“No change to hair colour”*
**Functionality-Overall**14%
*“Didn't work”*
**Value For Money**6%
*“so disappointed its expensive too”*
**Damage/Burn Hair**3%
*“Hair wrecking product - Matted my hair into one dreadlock - made me question if it was counterfeit”*
**Advertised Vs Actual Product**3%
*“Colour was shocking nothing like the picture”*
**Hair Related**3%
*“Rubbish done nothing for my hair”*
**Coverage**2%
*“Coverage is blotchy”*
**Instructions/User Manual/Troubleshooting**1%
*“or failed to follow an instruction properly”*
**Color Fading/Discoloration**1%
*“Each time the colour disappears with the first wash”*
### **Top return reasons **
**Suitability Colored Hair**67%
**Color**17%
**Hair Related**17%
## **Common questions**
- **Is grey hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the grey hair dye niche?**
- 16 brands and 137 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in grey hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for grey hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the grey hair dye niche?**
- Listings span £3.39–£19.65; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 3,436 reviews — the moat a new listing must climb.
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