---
title: "Search terms — grey hair cover up - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grey-hair-cover-up/search-terms"
last_updated: "2026-08-09T21:42:44.753Z"
locale: en
meta:
  description: "Niche score 49/100 · £270K/yr market · 290K searches/yr · £10.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £270K/yr market · 290K searches/yr · £10.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — grey hair cover up - Flapen"
---

# **grey hair cover up**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 29Conversion 83Competition 36Returns 100Price range 35Avg price 35Brand share 5Review moat 21Quality gap 85

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£270K**

£270K/yr · 290K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.24**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£2.78–£21.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,772.8**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms