---
title: "Trend — green soap - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/green-soap/trend"
last_updated: "2026-08-06T15:58:45.828Z"
locale: en
meta:
  description: "Niche score 39/100 · £41K/yr market · 53K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £41K/yr market · 53K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — green soap - Flapen"
---

# **green soap**

**Skip it**

Prices mostly outside the sweet spot ($2.85–$13.63) — this niche doesn't clear our bar today.

Market size 10Growth 24Conversion 81Competition 19Returns 99Price range 0Avg price 25Brand share 43Review moat 86Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****283.87**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£8.99**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£41K**

£41K/yr · 53K searches

**Price range**

**Bad****£2.85–£13.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")

## Trend