---
title: "Green Mascara — £12K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/green-mascara"
last_updated: "2026-08-09T18:34:12.942Z"
locale: en
meta:
description: "Niche score 41/100 · £12K/yr market · 30K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £12K/yr market · 30K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Green Mascara — £12K/yr Amazon UK Niche (2026) - Flapen"
---
# **green mascara**
**Skip it**
Prices mostly outside the sweet spot ($2.80–$11.51) — this niche doesn't clear our bar today.
Market size 3Growth 14Conversion 71Competition 41Returns 100Price range 0Avg price 17Brand share 47Review moat 15Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****21,551.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£12K**
£12K/yr · 30K searches
**Price range**
**Bad****£2.80–£11.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green mascara is a £12K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green mascara market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£15K–£19K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**209**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**19%**
- Maybelline27% - L'Oreal Paris19% - MUA18% - FresFresi7% - 3INA5% - LOPHE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -21.7% search growth over the last 90 days.
1K600Prime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/green-mascara/trend)
## **Top green mascara search terms**
- **green mascara**23K/yr-26.1%5.5% conv. - **green mascara for eyelashes**4K/yr-20.2%6.3% conv. - **maybelline green mascara**1K/yr+7.7%3.2% conv. - **maybelline mascara green**907/yr+26.7%1.9% conv. - **sky high mascara maybelline green**478/yr+78.5%0.9% conv. - **maybelline mascara sky high green**420/yr+47.2%1.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/green-mascara/search-terms)
## **Top green mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£60710%£1K15%£2K20%£2K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MUA Makeup Academy Stop The Search Mascara Khaki Green - Vegan & Cruelty Free (Pack of 1)**MUA**£4.85**4.4★83 rev](https://www.amazon.co.uk/dp/B0GR1BRL1X) [2**Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist**Maybelline**£6.64**4.3★115,471 rev](https://www.amazon.co.uk/dp/B0CJ5GBZPC) [3**LOREAL - Voluminous Original Mascara Deep Green 960-0.27 fl oz (8.2 ml)**L'Oreal Paris**£11.51**4.0★4,131 rev](https://www.amazon.co.uk/dp/B07XM7DJQN) [4**Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black**Maybelline**£6.21**4.3★115,471 rev](https://www.amazon.co.uk/dp/B08WR5CPNB) [5**Waterproof Ultra Fine Mascara - Lengthens Thickens & Catches Tiny Eyelashes - Ideal for Fine and Short Lashes - Skinny Green Mascara**FresFresi**£3.81**4.0★25 rev](https://www.amazon.co.uk/dp/B0DP328678)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**295 rev3mo ago](https://www.amazon.co.uk/dp/B0G52CKKMT) [**MUA Makeup Academy Stop The Search Mascara Khaki Green - Vegan & Cruelty Free (Pack of 1)**MUA**£4.85**83 rev4mo ago](https://www.amazon.co.uk/dp/B0GR1BRL1X) [**5D Green Silk Fiber Eyelashes Mascara Waterproof with Eyelash Comb Brush**LYSdefeu**£5.64**11 rev8mo ago](https://www.amazon.co.uk/dp/B0FW4SBSVP) [**Prreal Green Mascara and Eyeliner Pencil Set 4D Fiber Colorful Charming Wateproof Mascara Lengthening Volumizing Party Stage and Halloween For Women Makeup 02**Prreal**£6.07**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJGJNQY) [**Haiyox Green Mascara Waterproof Thick Tubing 4D Silk Fiber Lash False Lash Effect Long Lasting Volumizing Curling**Haiyox**£3.39**21 rev1y ago](https://www.amazon.co.uk/dp/B0DRJBT5K7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**4.3★**▲ 352%**](https://www.amazon.co.uk/dp/B0G52CKKMT) [**Maybelline New York Lash Sensational Sky High Mascara Volumising & Lengthening Mascara Washable Flake-Free Formula Infused with Bamboo Extract & Fibres 7 ml Shade: 01 Black**Maybelline**£7.39**4.3★**▲ 262%**](https://www.amazon.co.uk/dp/B08YRXGVLK) [**Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist**Maybelline**£6.64**4.3★**▲ 250%**](https://www.amazon.co.uk/dp/B0CJ5GBZPC) [**5D Green Silk Fiber Eyelashes Mascara Waterproof with Eyelash Comb Brush**LYSdefeu**£5.64**4.0★**▲ 228%**](https://www.amazon.co.uk/dp/B0FW4SBSVP) [**MUA Makeup Academy Stop The Search Mascara Khaki Green - Vegan & Cruelty Free (Pack of 1)**MUA**£4.85**4.4★**▲ 227%**](https://www.amazon.co.uk/dp/B0GR1BRL1X)
**~~View all trending →~~**
## **What buyers say about green mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**46%
*“Absolutely fantastic Mascara”*
**Value For Money**7%
*“Excellent value”*
**Ease Of Use**6%
*“easy to use”*
**Color**6%
*“Good colour”*
**Quality-Overall**5%
*“Trusty and reliable brand”*
**Smudge Resistance**4%
*“Doesnt smudge”*
**Ease Of Application**3%
*“Work really well and applies nicely”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Durability**2%
*“Durable and long lasting”*
**Gifting Purpose**1%
*“Seems to be good. good gift”*
### **What buyers complain about **
**Product Condition**13%
*“Its not new”*
**Eyelash Quality**12%
*“Really sticks the eyelashes together”*
**Moist/Dry**7%
*“slightly dried”*
**Color**6%
*“Colour didnt show at all”*
**Quality-Overall**5%
*“Not as good as they have made it out to be”*
**Ease Of Use**5%
*“it's incredibly difficult to remove”*
**Value For Money**3%
*“Waste of money”*
**Contamination**3%
*“Eye product without sealing carry risk of contamination”*
**Allergies**3%
*“My eyes also felt slightly irritated”*
**Leak-Proof**3%
*“NO SEAL”*
### **Top return reasons **
**Color**50%
**Moist/Dry**27%
**Advertised Vs Actual Product**8%
**Product Condition**8%
**Eyelash Quality**8%
## **Common questions**
- **Is green mascara profitable to sell on Amazon United Kingdom?**
- The niche generates £12K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the green mascara niche?**
- 14 brands and 209 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in green mascara?**
- Top complaints mined from reviews: Product Condition, Eyelash Quality, Moist/Dry. The return rate is 0.0%.
- **When does demand for green mascara peak?**
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the green mascara niche?**
- Listings span £2.80–£11.51; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 21,551 reviews — the moat a new listing must climb.
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