---
title: "Grapeseed Oil — £191K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/grapeseed-oil"
last_updated: "2026-08-10T03:12:04.205Z"
locale: en
meta:
description: "Niche score 50/100 · £191K/yr market · 117K searches/yr · £11.81 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £191K/yr market · 117K searches/yr · £11.81 avg price. Soft demand (-14.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grapeseed Oil — £191K/yr Amazon UK Niche (2026) - Flapen"
---
# **grapeseed oil**
**Worth a look**
Shows low returns (0.2%), but soft demand (-14.3% this quarter) keeps it on the watch list.
Market size 38Growth 18Conversion 96Competition 54Returns 99Price range 61Avg price 48Brand share 49Review moat 23Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.78–£34.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.81**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£191K**
£191K/yr · 117K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,699.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, grapeseed oil is a £191K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grapeseed oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£177K–£236K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**19**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**17%**
- The Soapery26% - Pure World17% - Handcraft Blends13% - freshskin beauty ltd12% - Naissance8% - MAYJAM7% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/grapeseed-oil/trend)
## **Top grapeseed oil search terms**
- **grapeseed oil**74K/yr-7.4%11.4% conv. - **grapeseed oil massage**17K/yr-35.1%13.5% conv. - **grape seed oil**9K/yr-15.4%8.5% conv. - **grapeseed oil for skin**3K/yr+59.5%10.6% conv. - **grapeseed oil for hair**5K/yr-32.8%5.1% conv. - **organic grapeseed oil**4K/yr-13.1%8.4% conv. - **grapeseed massage oil**2K/yr-40.9%15.6% conv. - **grapseed oil**3K/yr-38.9%10.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/grapeseed-oil/search-terms)
## **Top grapeseed oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£19K15%£29K20%£38K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grapeseed Oil 1 Litre - Cosmetic Grade - Also a Carrier Oil for Massage and Aromatherapy**The Soapery**£8.66**4.6★2,013 rev](https://www.amazon.co.uk/dp/B01MTKYPFS) [2**Handcraft Blends Grapeseed Oil - Cold-Pressed 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Hexane-Free**Handcraft Blends**£5.78**4.5★122,100 rev](https://www.amazon.co.uk/dp/B09M4FLXK6) [3**MAYJAM Organic Grapeseed Oil - 473ML - Cold Pressed Natural Moisturizer Premium Grade Carrier Oil for Skin and Hair Ideal for Massage Beauty Skin Care and Aromatherapy**MAYJAM**£8.34**4.5★1,297 rev](https://www.amazon.co.uk/dp/B0F38FJ1S7) [4**Pure World Natural Grapeseed Oil REAL100% Pure and Undiluted. 100ml. Premium Italian Quality Grapeseed Oil Aromatherapy Massage Skin Nails Body and Face Food Grade**Pure World**£5.91**4.5★5,829 rev](https://www.amazon.co.uk/dp/B0BRDFZ4CD) [5**Freshskin Beauty LTD | Grapeseed Oil 1 Litre 100% Pure & Natural Cold Pressed Carrier Oil - Ideal for Hair Skin Massage Face Beard and Aromatherapy (1000ml)**freshskin beauty ltd**£8.58**4.6★512 rev](https://www.amazon.co.uk/dp/B00BCXCD8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grape Seed Oil 250 ml Natural Cold-Pressed Oil for Cooking by BIOHERBA (250)**BIOHERBA**£9.69**25 rev1y ago](https://www.amazon.co.uk/dp/B0FGVNBMV7) [**MAYJAM Organic Grapeseed Oil - 473ML - Cold Pressed Natural Moisturizer Premium Grade Carrier Oil for Skin and Hair Ideal for Massage Beauty Skin Care and Aromatherapy**MAYJAM**£8.34**1,297 rev1y ago](https://www.amazon.co.uk/dp/B0F38FJ1S7) [**Lucemill Grapeseed Oil | 1 Litre (1L) | 100% Pure Cold-Pressed Carrier Oil | Lightweight Moisturising Oil for Skin & Hair | Massage & Beauty Use**Lucemill**£8.25**82 rev2y ago](https://www.amazon.co.uk/dp/B0CW62XDKC) [**Pure World Natural Grapeseed Oil 100% Pure and Undiluted. 250ml. Premium Italian Quality Grapeseed oil Aromatherapy Massage Skin Nails Body and Face Edible Vegan**Pure World**£8.06**5,557 rev2y ago](https://www.amazon.co.uk/dp/B0BRDFGPPF) [**Pure World Natural Grapeseed Oil REAL100% Pure and Undiluted. 100ml. Premium Italian Quality Grapeseed Oil Aromatherapy Massage Skin Nails Body and Face Food Grade**Pure World**£5.91**5,829 rev3y ago](https://www.amazon.co.uk/dp/B0BRDFZ4CD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freshskin Beauty LTD | Grapeseed Oil 500ml 100% Pure & Natural Cold Pressed Carrier Oil - Ideal for Hair Skin Massage Face Beard and Aromatherapy**freshskin beauty ltd**£6.13**4.6★**▲ 284%**](https://www.amazon.co.uk/dp/B07CN3MP7X) [**Grape Seed Oil 250 ml Natural Cold-Pressed Oil for Cooking by BIOHERBA (250)**BIOHERBA**£9.69**4.5★**▲ 245%**](https://www.amazon.co.uk/dp/B0FGVNBMV7) [**Freshskin Beauty LTD | Grapeseed Oil 5 Litre 100% Pure & Natural Cold Pressed Carrier Oil - Ideal for Hair Skin Massage Face Beard and Aromatherapy (5000ml)**freshskin beauty ltd**£26.53**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B00BCXHPGG) [**n2 Aromatherapy Grapeseed Oil - 900ml - for Hair Skin Massage Face Body - Natural Skin Care Carrier Oil DIY Beauty and Aromatherapy**n2 Aromatherapy**£10.04**4.7★**▲ 93%**](https://www.amazon.co.uk/dp/B0C77VSW14) [**Freshskin Beauty LTD | Grapeseed Oil 1 Litre 100% Pure & Natural Cold Pressed Carrier Oil - Ideal for Hair Skin Massage Face Beard and Aromatherapy (1000ml)**freshskin beauty ltd**£8.58**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B00BCXCD8Q)
**~~View all trending →~~**
## **What buyers say about grapeseed oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Brilliant quality”*
**Value For Money**12%
*“affordable price”*
**Advertised Vs Actual Product**8%
*“is as advertised”*
**Suitability Oily Skin**8%
*“Amazing for hair growth mixed with other oils from same company”*
**Oily/Greasy**5%
*“Lovely oil”*
**Texture/Consistency-Overall**4%
*“Great texture”*
**Suitability Dry Skin**3%
*“Best oil for hair and dry skin”*
**Smell**3%
*“Fragrance is good and appearance”*
**Massage Quality**3%
*“Very good as a massage oil”*
**Weight Light**3%
*“Very smooth lightweight”*
### **What buyers complain about **
**Oily/Greasy**25%
*“Oil up”*
**Smell**20%
*“Zero grapeseed scent”*
**Ease Of Use**10%
*“Can't get cap off”*
**Texture/Consistency-Overall**10%
*“However I have noticed occasionally small white grain like texture when massaging”*
**Allergies**10%
*“Gave me acne”*
**Material Quality**5%
*“Value for money isnt too bad just wish it was in glass and not plastic”*
**Skin Health**5%
*“burns my skin”*
### **Top return reasons **
**Leak-Proof**42%
**Smell**16%
**Oily/Greasy**10%
**Size-Overall**7%
**Advertised Vs Actual Product**4%
**Ingredients-Overall**2%
**Absorbency**2%
**Age Suitability**2%
**Quality-Overall**2%
**Suitability Short Hair**2%
## **Common questions**
- **Is grapeseed oil profitable to sell on Amazon United Kingdom?**
- The niche generates £191K/yr across 20 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the grapeseed oil niche?**
- 13 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in grapeseed oil?**
- Top complaints mined from reviews: Oily/Greasy, Smell, Ease Of Use. The return rate is 0.2%.
- **When does demand for grapeseed oil peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the grapeseed oil niche?**
- Listings span £2.78–£34.26; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 7,699 reviews — the moat a new listing must climb.
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