---
title: "Got2b — £270K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/got2b"
last_updated: "2026-08-09T17:11:14.633Z"
locale: en
meta:
description: "Niche score 42/100 · £270K/yr market · 392K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £270K/yr market · 392K searches/yr · £5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Got2b — £270K/yr Amazon UK Niche (2026) - Flapen"
---
# **got2b**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 22Conversion 96Competition 25Returns 100Price range 0Avg price 14Brand share 0Review moat 21Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£270K**
£270K/yr · 392K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,869.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.46–£12.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, got2b is a £270K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **got2b market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£257K–£308K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**134**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Got2B87% - Boldify4% - LOPHE4% - SEVICH2% - got2b2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -5.1% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/got2b/trend)
## **Top got2b search terms**
- **got2b**190K/yr-16.9%11.0% conv. - **hair powder women**28K/yr+21.0%4.2% conv. - **got2b powder**28K/yr+10.9%22.6% conv. - **got2be**21K/yr+21.3%10.8% conv. - **hairline powder**24K/yr-9.7%1.6% conv. - **got 2 be**16K/yr+0.2%9.9% conv. - **hairline powder women**12K/yr+23.6%1.4% conv. - **got to be**13K/yr+4.1%9.3% conv. - **sevich hair powder**8K/yr+12.7%3.3% conv. - **hair cover up powder**7K/yr-11.7%0.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/got2b/search-terms)
## **Top got2b products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£54K30%£81K40%£108K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula**Got2B**£3.62**4.5★11,826 rev](https://www.amazon.co.uk/dp/B004S9WHUU) [2**got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula**Got2B**£3.57**4.7★12,525 rev](https://www.amazon.co.uk/dp/B002CB56SG) [3**got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula**Got2B**£3.65**4.4★13,556 rev](https://www.amazon.co.uk/dp/B09JSSG5KS) [4**Got2B iStyler Long Lasting Hold No White Residue Silicone Free Texture Matt Finish Hair Clay 75 ml (Pack of 1)**Got2B**£3.67**4.6★652 rev](https://www.amazon.co.uk/dp/B014G51V7A) [5**Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml**Got2B**£3.62**4.6★1,163 rev](https://www.amazon.co.uk/dp/B014G3E020)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown**SEVICH**£7.10**689 rev1y ago](https://www.amazon.co.uk/dp/B0FG2W1NRH) [**got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch**Got2B**£3.46**232 rev1y ago](https://www.amazon.co.uk/dp/B0DQDXZDFG) [**got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula***Got2B**£3.69**616 rev1y ago](https://www.amazon.co.uk/dp/B0DQDZLVJZ) [**Instantly Hairline Powder - Hair Root Touch Up Concealer Windproof & Sweatproof With Mirror and Puff (Natural Black)**LOPHE**£4.89**2,041 rev2y ago](https://www.amazon.co.uk/dp/B0CNSZC9CC) [**got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula**Got2B**£3.65**13,556 rev4y ago](https://www.amazon.co.uk/dp/B09JSSG5KS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown**SEVICH**£7.10**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B0FG2W1NRH) [**got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch**Got2B**£3.46**4.2★**▲ 87%**](https://www.amazon.co.uk/dp/B0DQDXZDFG) [**BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Medium Brown**Boldify**£12.32**4.0★**▲ 85%**](https://www.amazon.co.uk/dp/B08N1BTF6F) [**got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula**Got2B**£3.76**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B0036RFMCA) [**got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula**Got2B**£3.65**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B09JSSG5KS)
**~~View all trending →~~**
## **What buyers say about got2b**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“had good reviews”*
**Smell**9%
*“fragrance really smell nice”*
**Value For Money**9%
*“Good price”*
**Hair Styling**7%
*“Very good hold on hair and keeps hair in place. i mostly use it for my wigs and baby hairs”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Durability**5%
*“Overall, it feels sturdy, reliable, and good value for money”*
**Hair Growth**3%
*“Keep your hair in place”*
**Moist/Dry**3%
*“The BEST dry shampoo”*
**Suitability Straight Hair**2%
*“Really good, always struggled to get a product that keeps my sons hair spikey”*
### **What buyers complain about **
**Residue**8%
*“Too much residue”*
**Hair Related**8%
*“hair fell out”*
**Adhesion/Stickiness**7%
*“Far Too Sticky”*
**Moist/Dry**4%
*“Dried my hair out really badly, I'm afraid”*
**Oily/Greasy**4%
*“feels greasy”*
**Smell**3%
*“has a kinda weird smell bit not very noticeable”*
**Quality-Overall**3%
*“It isnt THE best”*
**Color**3%
*“Colour is not ok”*
**Suitability Straight Hair**3%
*“Barely works, keeps my hair flat with no volume”*
**Ease Of Use**3%
*“didnt find it easy to use”*
### **Top return reasons **
**Color**48%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**7%
**Functionality-Overall**7%
**Weight Light**4%
**Quality-Overall**3%
**Suitability Colored Hair**2%
**Size-Overall**2%
**Suitability Short Hair**2%
**Stain Resistance**1%
## **Common questions**
- **Is got2b profitable to sell on Amazon United Kingdom?**
- The niche generates £270K/yr across 15 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the got2b niche?**
- 5 brands and 134 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in got2b?**
- Top complaints mined from reviews: Residue, Hair Related, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for got2b peak?**
- Demand peaks in May–Jun–Jul–Sep; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the got2b niche?**
- Listings span £3.46–£12.32; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 10,870 reviews — the moat a new listing must climb.
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