---
title: "glycerin — £215K/yr Amazon United Kingdom Niche, Score 45/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/glycerin"
last_updated: "2026-07-20T19:46:22.755Z"
locale: en
meta:
description: "prices mostly outside the sweet spot ($3.05–$10.91) — glycerin doesn't clear our bar today. Data updated Jul 2026."
"og:description": "prices mostly outside the sweet spot ($3.05–$10.91) — glycerin doesn't clear our bar today. Data updated Jul 2026."
"og:title": "glycerin — £215K/yr Amazon United Kingdom Niche, Score 45/100 - Flapen"
---
# **glycerin**
**Skip it**
Prices mostly outside the sweet spot ($3.05–$10.91) — this niche doesn't clear our bar today.
Market size 41Growth 40Conversion 88Competition 21Returns 100Price range 0Avg price 17Brand share 43Review moat 48Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,684.42**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£215K**
£215K/yr · 335K searches
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.05–£10.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glycerin is a £215K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£186K–£248K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **155 days**
## **Competition**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**15%**
- ICAN LONDON26% - CLERE19% - Naissance13% - The Soapery11% - EQM SOLUCIONES QUIMICAS11% - Nature Spell6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/glycerin/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£43K30%£65K40%£86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100% Pure Glycerine 100ml**ICAN LONDON**£3.05**4.5★1,183 rev](https://www.amazon.co.uk/dp/B0B6W5MWWR) [2**CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd**CLERE**£4.49**4.5★2,052 rev](https://www.amazon.co.uk/dp/B00MFMEUC0) [3**Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free**Naissance**£5.01**4.6★7,105 rev](https://www.amazon.co.uk/dp/B00E5EX8HY) [4**Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade**The Soapery**£6.56**4.7★1,582 rev](https://www.amazon.co.uk/dp/B07G2GJFCC) [5**EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc**EQM SOLUCIONES QUIMICAS**£4.76**4.6★1,266 rev](https://www.amazon.co.uk/dp/B0DJP3GDDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses**VGPG Online**£6.02**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GMK64ZX9) [**EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc**EQM SOLUCIONES QUIMICAS**£4.76**1,266 rev1y ago](https://www.amazon.co.uk/dp/B0DJP3GDDF) [**MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body**MAYJAM**£6.83**1,297 rev1y ago](https://www.amazon.co.uk/dp/B0F38DK752) [**100% Pure Glycerine 100ml**ICAN LONDON**£3.05**1,183 rev4y ago](https://www.amazon.co.uk/dp/B0B6W5MWWR) [**Nature Spell 100% Pure Vegetable Glycerine for Face & Body Vegan 200ml**Nature Spell**£5.20**1,098 rev5y ago](https://www.amazon.co.uk/dp/B092WG72KR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses**VGPG Online**£6.02**4.5★**▲ 226%**](https://www.amazon.co.uk/dp/B0GMK64ZX9) [**100% Pure Glycerine 100ml**ICAN LONDON**£3.05**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B0B6W5MWWR) [**EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc**EQM SOLUCIONES QUIMICAS**£4.76**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0DJP3GDDF) [**CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd**CLERE**£4.49**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B00MFMEUC0) [**MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body**MAYJAM**£6.83**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B0F38DK752)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The quality feels pure and consistent, and a little goes a long way”*
**Advertised Vs Actual Product**17%
*“Does it job”*
**Value For Money**13%
*“Worth it”*
**Moist/Dry**9%
*“It provides excellent moisturising properties”*
**Suitability Dry Skin**4%
*“Very good for dry skin”*
**Suitability Combination Skin**4%
*“This is an excellent product that helps to keep your skin youthful and glowing”*
**Durability**3%
*“Great product durability great Thankyou”*
**Ease Of Use**2%
*“easy to use”*
**Size-Overall**2%
*“Very good quality right size”*
**Ease Of Cleaning**2%
*“Perfect for homemade cosmetics or cleaning products”*
### **What buyers complain about **
**Size-Overall**21%
*“As described bottle was smaller than expected”*
**Leak-Proof**11%
*“the container started to leak at the base after a few weeks”*
**Allergies**10%
*“Causing an allergic reaction on my child”*
**Thickness**4%
*“its consistency is to thick to be used by its self its best paired with rose water from the same company 4 parts rose water one part glycerin in a spray bottle good size bottle its all natural”*
**Value For Money**3%
*“the amount is limited”*
**Skin Health**3%
*“This has unfortunately irritated my skin and left my hands red and blotchy, I will have to stop using”*
**Ingredients-Overall**3%
*“has found this ingredient increasingly hard to locate in local shops”*
**Suitability Combination Skin**3%
*“Not very suitable to be used on the face”*
**Suitability Dry Skin**3%
*“I have very dry skin”*
**Moist/Dry**2%
*“so I cant put heavy thick moisturisers on it for fear of breaking out”*
### **Top return reasons **
**Size-Overall**42%
**Leak-Proof**29%
**Advertised Vs Actual Product**13%
**Quality-Overall**8%
**Compatibility-Overall**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is glycerin profitable to sell on Amazon United Kingdom?**
- The niche generates £215K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the glycerin niche?**
- 11 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in glycerin?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Allergies. The return rate is 0.1%.
- **When does demand for glycerin peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the glycerin niche?**
- Listings span £3.05–£10.91; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 1,684 reviews — the moat a new listing must climb.
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