---
title: "Glycerin Soap — £259K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/glycerin-soap"
last_updated: "2026-08-09T19:53:54.379Z"
locale: en
meta:
description: "Niche score 45/100 · £259K/yr market · 224K searches/yr · £9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £259K/yr market · 224K searches/yr · £9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glycerin Soap — £259K/yr Amazon UK Niche (2026) - Flapen"
---
# **glycerin soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 30Conversion 95Competition 43Returns 100Price range 18Avg price 31Brand share 0Review moat 65Quality gap 18
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****897.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£259K**
£259K/yr · 224K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.69**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£1.21–£18.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, glycerin soap is a £259K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glycerin soap market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£242K–£291K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**0%**
- PEARS91% - pear5% - DAA Distribution4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/glycerin-soap/trend)
## **Top glycerin soap search terms**
- **pears soap**156K/yr+12.8%11.2% conv. - **pears soap bar**16K/yr+33.8%11.3% conv. - **glycerin soap**13K/yr-10.2%1.1% conv. - **pears soap bars multipack**24K/yr-48.1%16.3% conv. - **pear soap**8K/yr-7.5%8.4% conv. - **glycerine soap**6K/yr-3.3%1.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/glycerin-soap/search-terms)
## **Top glycerin soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£103K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pears Amber Moisturizing Soap Bar with Natural Oils 100g Pack of 6**PEARS**£7.56**4.7★128 rev](https://www.amazon.co.uk/dp/B0FGQRRVNC) [2**Pears Natural Amber Soap Bars 125g 12 Pack + 1x Soap Bag**PEARS**£15.19**4.8★280 rev](https://www.amazon.co.uk/dp/B0DZPGTP3Y) [3**Pears Soap Bars Variety Multipack Natural Oils (4) + Mint Extracts (4) + Lemon Flower Extracts (4) 125g Each Pack of 12**PEARS**£15.46**4.8★357 rev](https://www.amazon.co.uk/dp/B0DX3K7JG4) [4**Pear Transparent Green Soap Bar 125g 6xPack- Pure & Gentle Glycerin-Based Soap with Natural Oils- Iconic Herbal Fragrance- Mild & Moisturising Cleanser for Face and Body- Ideal for Sensitive Skin**PEARS**£7.88**4.6★28 rev](https://www.amazon.co.uk/dp/B0FZS3LHB9) [5**Pears Transparent Soap (100g) Pure and Gentle with Mint Extracts (Pack of 6)**PEARS**£8.71**4.8★157 rev](https://www.amazon.co.uk/dp/B08T7M2YD7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 x 125g Transparent Glycerin Soap Bars Natural Oils with Lemon Flower & Mint Extracts Gentle Soap for Face Body & Hands**DAA Distribution**£8.05**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GD1W9QDX) [**12 x 125g Pears Natural Amber Transparent Soap Bar with Natural Oils**PEARS**£14.23**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G1FW9NR7) [**Pear Transparent Green Soap Bar 125g 6xPack- Pure & Gentle Glycerin-Based Soap with Natural Oils- Iconic Herbal Fragrance- Mild & Moisturising Cleanser for Face and Body- Ideal for Sensitive Skin**PEARS**£7.88**28 rev8mo ago](https://www.amazon.co.uk/dp/B0FZS3LHB9) [**Pears Pure & Gentle Transparent Soap Bar 3 Pack (125g Each) Natural Oils Mint Extracts & Lemon Flower Extracts**PEARS**£6.15**357 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSDC93Q) [**Pears Amber Moisturizing Soap Bar with Natural Oils 100g Pack of 6**PEARS**£7.56**128 rev1y ago](https://www.amazon.co.uk/dp/B0FGQRRVNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pear Transparent Green Soap Bar 125g 6xPack- Pure & Gentle Glycerin-Based Soap with Natural Oils- Iconic Herbal Fragrance- Mild & Moisturising Cleanser for Face and Body- Ideal for Sensitive Skin**PEARS**£7.88**4.6★**▲ 197%**](https://www.amazon.co.uk/dp/B0FZS3LHB9) [**12 x 125g Pears Natural Amber Transparent Soap Bar with Natural Oils**PEARS**£14.23**4.8★**▲ 195%**](https://www.amazon.co.uk/dp/B0G1FW9NR7) [**3 x 125g Transparent Glycerin Soap Bars Natural Oils with Lemon Flower & Mint Extracts Gentle Soap for Face Body & Hands**DAA Distribution**£8.05**4.9★**▲ 139%**](https://www.amazon.co.uk/dp/B0GD1W9QDX) [**Pears Pure & Gentle Moisturising Liquid Body Wash - Enriched with Glycerin and Natural Oils 10x More Moisturiser* - Soap-free Cleanser Ideal for Men and Women | 250ml (3 Pack) + Dispenser Pump**PEARS**£9.76**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0D74LYFM7) [**Pears Natural Amber Soap Bars 125g 6 Pack + 1x Soap Bag**PEARS**£9.24**4.8★**▲ 30%**](https://www.amazon.co.uk/dp/B0F8HZF5SN)
**~~View all trending →~~**
## **What buyers say about glycerin soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Great fragrance”*
**Value For Money**17%
*“Good value for money”*
**Quality-Overall**14%
*“Excellent product”*
**Soft Feel**10%
*“My skin feels soft”*
**Lather**4%
*“Really creamy lathers well”*
**Cleansing**3%
*“Clean and fresh”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Suitability Combination Skin**2%
*“my skin feel good”*
**Moist/Dry**2%
*“keeps skin hydrated”*
**Durability**2%
*“Long lasting”*
### **What buyers complain about **
**Smell**20%
*“I read the reviews some people said it doesn't smell strongly”*
**Value For Money**13%
*“There is a reason why they have a cheap price”*
**Quality-Overall**9%
*“Poor Product”*
**Moist/Dry**7%
*“i suffer from very dry skin after washing”*
**Durability**4%
*“a bar lasts less than a week”*
**Allergies**4%
*“My son even claimed to have got a small rash after using it”*
**Charging**4%
*“could charge nore”*
**Residue**4%
*“leaves slight sticky residue”*
**Advertised Vs Actual Product**4%
*“Im not sure that is made clear in the advertising online”*
**Functionality-Overall**2%
*“AND IS UNSABLE THEN”*
### **Top return reasons **
**Motor Power**21%
**Ingredients-Overall**13%
**Value For Money**13%
**Compatibility-Overall**8%
**Smell**8%
**Functionality-Overall**8%
**Color**8%
**Quality-Overall**4%
**Adhesion/Stickiness**4%
**Product Condition**4%
## **Common questions**
- **Is glycerin soap profitable to sell on Amazon United Kingdom?**
- The niche generates £259K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the glycerin soap niche?**
- 3 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in glycerin soap?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
- **When does demand for glycerin soap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the glycerin soap niche?**
- Listings span £1.21–£18.09; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.
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