---
title: "Gliss Hair Repair Liquid Silk — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gliss-hair-repair-liquid-silk"
last_updated: "2026-08-09T17:37:04.312Z"
locale: en
meta:
description: "Niche score 36/100 · £42K/yr market · 53K searches/yr · £9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £42K/yr market · 53K searches/yr · £9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gliss Hair Repair Liquid Silk — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **gliss hair repair liquid silk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 26Conversion 81Competition 23Returns 100Price range 14Avg price 27Brand share 0Review moat 81Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****388.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.22**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£6.11–£16.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 53K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gliss hair repair liquid silk is a £42K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gliss hair repair liquid silk market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£46K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#782**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Gliss39% - Gliss Kur32% - Schwarzkopf29% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/gliss-hair-repair-liquid-silk/trend)
## **Top gliss hair repair liquid silk search terms**
- **gliss hair shine spray**15K/yr+5.1%7.6% conv. - **gliss**10K/yr-10.6%5.0% conv. - **gliss hair repair liquid silk**7K/yr-7.1%10.7% conv. - **schwarzkopf gliss**6K/yr-3.1%4.1% conv. - **gliss shine tonic**4K/yr-12.8%3.4% conv. - **gliss leave in conditioner spray**4K/yr+59.4%11.5% conv. - **gliss kur**3K/yr-2.3%5.3% conv. - **schwarzkopf leave in conditioner spray**3K/yr-7.0%3.7% conv. - **schwarzkopf gliss hair shine tonic spray**1K/yr+72.1%3.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/gliss-hair-repair-liquid-silk/search-terms)
## **Top gliss hair repair liquid silk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gliss Gliss Liquid Hair Care - Fresh Option (256087)**Gliss**£6.96**4.6★402 rev](https://www.amazon.co.uk/dp/B001D3CDSU) [2**Gliss Kur Schwarzkopf Total Reflex Shine Treatment 100ML**Gliss Kur**£8.47**4.1★431 rev](https://www.amazon.co.uk/dp/B08DPKLH5S) [3**Schwarzkopf Gliss Hair Repair Liquid Silk Express Repair Conditioner 200ml- Pack of 2**Schwarzkopf**£12.34**4.7★504 rev](https://www.amazon.co.uk/dp/B00BM65T84) [4**Gliss Express Ultimate Conditioner Spray 200 ml For Very Damaged Hair Schwarzkopf**Gliss**£6.50**4.4★293 rev](https://www.amazon.co.uk/dp/B08GCZ2HX4) [5**Schwarzkopf Gliss Kur Total Express Conditioner 200 ml**Gliss Kur**£6.96**4.6★1,863 rev](https://www.amazon.co.uk/dp/B08DPLF6K9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gliss Kur Schwarzkopf Total Reflex Shine Treatment 100ML**Gliss Kur**£8.47**431 rev5y ago](https://www.amazon.co.uk/dp/B08DPKLH5S) [**Schwarzkopf Gliss Kur Total Express Conditioner 200 ml**Gliss Kur**£6.96**1,863 rev5y ago](https://www.amazon.co.uk/dp/B08DPLF6K9) [**Gliss Express Repair Conditioner Liquid Silk (200 ml) Conditioner for Exceptionally Soft Hair Conditioner with Heat Protection up to 230 C**Gliss Kur**£7.22**787 rev5y ago](https://www.amazon.co.uk/dp/B08F8NL6FS) [**Gliss Gliss Kur Personal Care - Clean Option (521055)**Schwarzkopf**£8.31**8 rev6y ago](https://www.amazon.co.uk/dp/B085JCXZ8M) [**Schwarzkopf Gliss Colour Protect&Shine Express Repair Conditioner Leave-In**Schwarzkopf**£7.48**97 rev6y ago](https://www.amazon.co.uk/dp/B08BTP1H7L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gliss Gliss Ultimate Hair Care - Clean Option (941334)**Gliss**£6.11**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B00CLSIBUU) [**Gliss Kur Schwarzkopf Total Reflex Shine Treatment 100ML**Gliss Kur**£8.47**4.1★**▲ 97%**](https://www.amazon.co.uk/dp/B08DPKLH5S) [**Schwarzkopf Gliss Total Repair 19 Reflex Shine Treatment Dry Damages Hair 150ml**Schwarzkopf**£9.83**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B014HZUM6K) [**Gliss Gliss Kur Personal Care - Clean Option (521055)**Schwarzkopf**£8.31**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B085JCXZ8M) [**Schwarzkopf Gliss Hair Repair Liquid Silk Express Repair Conditioner 200ml- Pack of 3**Schwarzkopf**£16.43**4.8★**▲ 14%**](https://www.amazon.co.uk/dp/B00BM63INC)
**~~View all trending →~~**
## **What buyers say about gliss hair repair liquid silk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Fabulous product”*
**Smell**19%
*“Leave in conditioner makes my hair smell lovely”*
**Soft Feel**10%
*“It leaves hair super soft and shiny”*
**Brightness/Shine/Glow**6%
*“Leaves a lovely shine”*
**Hair Growth**5%
*“does a great job of detangling my hair”*
**Suitability Dry Skin**4%
*“The best for dry dull nuisance hair”*
**Hair Styling**4%
*“Love this it gives your hair a lovely shine will order again Gliss”*
**Advertised Vs Actual Product**3%
*“Does as says”*
**Spray/Flow**3%
*“Great spray”*
**Value For Money**3%
*“Not much else to say apart from would be nice if it was a bit cheaper”*
### **What buyers complain about **
**Value For Money**40%
*“too pricey for me”*
**Oily/Greasy**11%
*“Dont use too much as it can make your hair very greasy looking”*
**Smell**11%
*“smelll was different”*
**Instructions/User Manual/Troubleshooting**6%
*“Read reveiw about instructions not being in english”*
**Moist/Dry**6%
*“as these areas are usually the driest”*
**Durability**3%
*“I found it didnt really last”*
### **Top return reasons **
**Language Issues**50%
**Product Condition**50%
## **Common questions**
- **Is gliss hair repair liquid silk profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 13 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the gliss hair repair liquid silk niche?**
- 3 brands and 86 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gliss hair repair liquid silk?**
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Smell. The return rate is 0.1%.
- **When does demand for gliss hair repair liquid silk peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the gliss hair repair liquid silk niche?**
- Listings span £6.11–£16.43; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.
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