---
title: "Gisou Hair Oil — £3.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gisou-hair-oil"
last_updated: "2026-08-09T20:18:38.033Z"
locale: en
meta:
description: "Niche score 56/100 · £3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gisou Hair Oil — £3.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **gisou hair oil**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 23Conversion 81Competition 48Returns 99Price range 95Avg price 94Brand share 0Review moat 13Quality gap 33
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£3.0M**
£3.0M/yr · 1.5M searches
**Price range**
**Incredible****£16.47–£45.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£22.51**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****26,078.86**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gisou hair oil is a £3.0M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gisou hair oil market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£2.8M–£3.4M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**0%**
- OLAPLEX77% - KÉRASTASE22% - OUAI1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -4.4% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/gisou-hair-oil/trend)
## **Top gisou hair oil search terms**
- **olaplex**684K/yr+4.7%7.8% conv. - **kerastase hair oil**287K/yr-15.9%6.0% conv. - **olaplex shampoo and conditioner set**207K/yr-26.6%10.9% conv. - **olaplex oil**78K/yr+46.0%9.7% conv. - **kerastase oil**39K/yr-2.0%5.0% conv. - **gisou hair oil**44K/yr-12.7%0.4% conv. - **olaplex bonding oil**27K/yr-17.3%8.7% conv. - **olaplex set**33K/yr-23.3%3.6% conv. - **kerastase elixir ultime hair oil**21K/yr+7.1%9.5% conv. - **ouai hair oil**20K/yr-4.3%9.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/gisou-hair-oil/search-terms)
## **Top gisou hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£120K8%£240K12%£360K16%£479K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olaplex N.7 Bonding Oil: Concentrated High Shine Oil | Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control | For Coily Curly Straight and Wavy**OLAPLEX**£16.47**4.6★59,485 rev](https://www.amazon.co.uk/dp/B07VR1NDSQ) [2**Olaplex N.4 Bond Maintenance Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Replenishes Hydration | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£16.52**4.6★73,952 rev](https://www.amazon.co.uk/dp/B07D37PQGL) [3**Olaplex N. 5 Bond Maintenance Conditioner: Reduces Breakage & Strengthens Hair | Hydrates Smooths & Detangles | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£16.61**4.6★76,209 rev](https://www.amazon.co.uk/dp/B07D37SBHF) [4**Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy**OLAPLEX**£18.82**4.3★504 rev](https://www.amazon.co.uk/dp/B0G6GF9824) [5**Olaplex Wash and Shine Hair Kit: N.4 5 7 Shampoo & Conditioner Set | Cleanse Hydrate & Control Frizz Up to 72 Hours | Bonding Oil for Shine & Protect | For Coily Curly Straight and Wavy**OLAPLEX**£45.00**4.6★833 rev](https://www.amazon.co.uk/dp/B0DX8Q21H1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz**OLAPLEX**£23.49**871 rev3mo ago](https://www.amazon.co.uk/dp/B0GHSXYY3Z) [**Olaplex Endless Shine Smooth Hair Styling Gift Set**OLAPLEX**£31.51**59,485 rev4mo ago](https://www.amazon.co.uk/dp/B0G6GQDQKH) [**Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy**OLAPLEX**£18.82**504 rev7mo ago](https://www.amazon.co.uk/dp/B0G6GF9824) [**Olaplex Wash and Shine Hair Kit: N.4 5 7 Shampoo & Conditioner Set | Cleanse Hydrate & Control Frizz Up to 72 Hours | Bonding Oil for Shine & Protect | For Coily Curly Straight and Wavy**OLAPLEX**£45.00**833 rev1y ago](https://www.amazon.co.uk/dp/B0DX8Q21H1) [**Kérastase Gloss Absolu Glaze Drops Hair Oil Illuminating Leave-In Treatment For Intense Shine And Frizz Control With Wild Rose For Dull & Frizz-Prone Hair 45ml**KÉRASTASE**£23.70**2,614 rev1y ago](https://www.amazon.co.uk/dp/B0DQV1FQ49)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olaplex N.3PLUS Complete Repair Treatment: Pre-Shampoo Repairs Damage & Future Breakage | 3 Minutes 3 Bonds 3X Stronger 3X Softer | For Coily Curly Straight and Wavy 100 mL / 3.3 Fl Oz**OLAPLEX**£23.49**4.5★**▲ 257%**](https://www.amazon.co.uk/dp/B0GHSXYY3Z) [**Olaplex Endless Shine Smooth Hair Styling Gift Set**OLAPLEX**£31.51**4.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0G6GQDQKH) [**Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy**OLAPLEX**£18.82**4.3★**▲ 163%**](https://www.amazon.co.uk/dp/B0G6GF9824) [**Kérastase Elixir Ultime Hair Oil Nourishes Dull Hair For All Hair Types Strengthens and Protects Hair From Heat With Argan and Camellia Oil LHuile Originale 75ml Refill**KÉRASTASE**£26.61**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0CY3G2BH2) [**Kérastase Gloss Absolu Glaze Drops Hair Oil Illuminating Leave-In Treatment For Intense Shine And Frizz Control With Wild Rose For Dull & Frizz-Prone Hair 45ml**KÉRASTASE**£23.70**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B0DQV1FQ49)
**~~View all trending →~~**
## **What buyers say about gisou hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Smell**10%
*“Smell good”*
**Value For Money**9%
*“Good value for money”*
**Soft Feel**9%
*“my hair felt noticeably softer”*
**Hair Styling**6%
*“Hair feel good”*
**Hair Growth**6%
*“It can make hair feel softer and look healthier,”*
**Suitability Straight Hair**3%
*“Great for shiny, healthy hair”*
**Advertised Vs Actual Product**3%
*“Did the job perfectly”*
**Durability**3%
*“Long lasting”*
**Moist/Dry**2%
*“It also helps with reducing dryness”*
### **What buyers complain about **
**Value For Money**24%
*“It is expensive”*
**Moist/Dry**8%
*“it just felt a little dry to the touch recently”*
**Hair Related**7%
*“hair was TERRIBLE after it”*
**Smell**6%
*“Strong smell thats quite chemically”*
**Size-Overall**5%
*“It is important to note that this set is in fact very small”*
**Functionality-Overall**4%
*“Ineffective”*
**Quality-Overall**3%
*“even the cheapest ones never did it to me”*
**Oily/Greasy**2%
*“Maybe it's the wrong kind of oil for my hair”*
**Suitability Short Hair**2%
*“Does nothing to my hair”*
**Brightness/Shine/Glow**2%
*“I still dont get the same shine as I did with the product sold at Boots”*
### **Top return reasons **
**Size-Overall**11%
**Functionality-Overall**11%
**Value For Money**10%
**Product Condition**7%
**Smell**7%
**Quality-Overall**6%
**Oily/Greasy**6%
**Advertised Vs Actual Product**6%
**Suitability Short Hair**6%
**Defective Material/Parts**5%
## **Common questions**
- **Is gisou hair oil profitable to sell on Amazon United Kingdom?**
- The niche generates £3.0M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the gisou hair oil niche?**
- 3 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gisou hair oil?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.3%.
- **When does demand for gisou hair oil peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the gisou hair oil niche?**
- Listings span £16.47–£45.00; the average listing price is £22.51 (sweet spot $15–$100). The average incumbent carries 26,079 reviews — the moat a new listing must climb.
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