---
title: "Search terms — girls perfume - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/girls-perfume/search-terms"
last_updated: "2026-08-09T22:56:18.244Z"
locale: en
meta:
  description: "Niche score 49/100 · £575K/yr market · 3.7M searches/yr · £5.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £575K/yr market · 3.7M searches/yr · £5.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — girls perfume - Flapen"
---

# **girls perfume**

**Skip it**

Prices mostly outside the sweet spot ($0.83–$17.05) — this niche doesn't clear our bar today.

Market size 63Growth 24Conversion 33Competition 75Returns 99Price range 13Avg price 16Brand share 37Review moat 40Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Market size**

**Good****£575K**

£575K/yr · 3.7M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,501.89**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.89**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.83–£17.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms