[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-ghd-wide-plate-hair-straighteners":3,"research-sidebar-rollups":646},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":88,"demand":93,"seasonality":367,"brandShare":380,"products":388,"feedback":446,"searchTerms":584,"related":612,"lastUpdated":35},"7331ceb4-8b17-4f52-8846-85913fdc95bd","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":41,"pageQuality":30,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":49},243160,32014,0.4123,-0.2395,0.0526,0.9608,1,4.5,1377,144.4,89.25,191.73,6,1500,0.0327,0,"ghd wide plate hair straighteners","ghd-wide-plate-hair-straighteners","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fghd-wide-plate-hair-straighteners","Styling Tools","2026-07-21T02:01:40.813228+00:00",2,3,4,[40],"high_price",27,1250,100,250,180500,216600,55,167,0.1429,{"score":51,"verdict":52,"components":53},30,"skip",[54,59,62,66,68,70,73,78,81,84],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",45,0.15,243160.42,{"key":60,"score":61,"weight":57,"raw":18},"growth",13,{"key":63,"score":64,"weight":65,"raw":19},"conversion",61,0.1,{"key":67,"score":37,"weight":57,"raw":20},"competition",{"key":69,"score":30,"weight":65,"raw":21},"brandShare",{"key":71,"score":72,"weight":65,"raw":22},"qualityGap",42,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",53,0.05,1376.5,{"key":79,"score":80,"weight":65,"raw":29},"returns",47,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",60,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",10,0.10489851678376269,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.36,12.12,0.0064,27606,{"points":94,"droppedPartialWeek":366},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,315,318,321,323,326,329,332,335,338,341,344,347,350,352,355,357,360,363],{"week":96,"volume":97},"2024-10-13",3213,{"week":99,"volume":100},"2024-10-20",779,{"week":102,"volume":103},"2024-10-27",641,{"week":105,"volume":106},"2024-11-03",922,{"week":108,"volume":109},"2024-11-10",1313,{"week":111,"volume":112},"2024-11-17",1445,{"week":114,"volume":115},"2024-11-24",2364,{"week":117,"volume":118},"2024-12-01",2405,{"week":120,"volume":121},"2024-12-08",1408,{"week":123,"volume":124},"2024-12-15",1089,{"week":126,"volume":127},"2024-12-22",1078,{"week":129,"volume":130},"2024-12-29",911,{"week":132,"volume":133},"2025-01-05",699,{"week":135,"volume":136},"2025-01-12",516,{"week":138,"volume":139},"2025-01-19",461,{"week":141,"volume":142},"2025-01-26",439,{"week":144,"volume":145},"2025-02-02",473,{"week":147,"volume":148},"2025-02-09",647,{"week":150,"volume":151},"2025-02-16",496,{"week":153,"volume":154},"2025-02-23",462,{"week":156,"volume":157},"2025-03-02",435,{"week":159,"volume":160},"2025-03-09",411,{"week":162,"volume":163},"2025-03-16",438,{"week":165,"volume":166},"2025-03-23",497,{"week":168,"volume":169},"2025-03-30",807,{"week":171,"volume":172},"2025-04-06",527,{"week":174,"volume":175},"2025-04-13",422,{"week":177,"volume":178},"2025-04-20",560,{"week":180,"volume":181},"2025-04-27",441,{"week":183,"volume":184},"2025-05-04",315,{"week":186,"volume":187},"2025-05-11",342,{"week":189,"volume":190},"2025-05-18",297,{"week":192,"volume":193},"2025-05-25",331,{"week":195,"volume":196},"2025-06-01",313,{"week":198,"volume":199},"2025-06-08",349,{"week":201,"volume":202},"2025-06-15",357,{"week":204,"volume":205},"2025-06-22",320,{"week":207,"volume":208},"2025-06-29",263,{"week":210,"volume":211},"2025-07-06",376,{"week":213,"volume":214},"2025-07-13",1804,{"week":216,"volume":217},"2025-07-20",469,{"week":219,"volume":220},"2025-07-27",398,{"week":222,"volume":223},"2025-08-03",298,{"week":225,"volume":226},"2025-08-10",406,{"week":228,"volume":229},"2025-08-17",370,{"week":231,"volume":232},"2025-08-24",413,{"week":234,"volume":235},"2025-08-31",434,{"week":237,"volume":139},"2025-09-07",{"week":239,"volume":240},"2025-09-14",390,{"week":242,"volume":243},"2025-09-21",483,{"week":245,"volume":246},"2025-09-28",449,{"week":248,"volume":249},"2025-10-05",578,{"week":251,"volume":252},"2025-10-12",2075,{"week":254,"volume":255},"2025-10-19",561,{"week":257,"volume":258},"2025-10-26",539,{"week":260,"volume":261},"2025-11-02",642,{"week":263,"volume":264},"2025-11-09",906,{"week":266,"volume":267},"2025-11-16",1138,{"week":269,"volume":270},"2025-11-23",2066,{"week":272,"volume":273},"2025-11-30",1978,{"week":275,"volume":276},"2025-12-07",1163,{"week":278,"volume":279},"2025-12-14",1182,{"week":281,"volume":282},"2025-12-21",1270,{"week":284,"volume":285},"2025-12-28",871,{"week":287,"volume":288},"2026-01-04",671,{"week":290,"volume":291},"2026-01-11",395,{"week":293,"volume":294},"2026-01-18",369,{"week":296,"volume":297},"2026-01-25",350,{"week":299,"volume":300},"2026-02-01",367,{"week":302,"volume":303},"2026-02-08",576,{"week":305,"volume":306},"2026-02-15",603,{"week":308,"volume":309},"2026-02-22",612,{"week":311,"volume":312},"2026-03-01",571,{"week":314,"volume":166},"2026-03-08",{"week":316,"volume":317},"2026-03-15",741,{"week":319,"volume":320},"2026-03-22",494,{"week":322,"volume":258},"2026-03-29",{"week":324,"volume":325},"2026-04-05",416,{"week":327,"volume":328},"2026-04-12",345,{"week":330,"volume":331},"2026-04-19",301,{"week":333,"volume":334},"2026-04-26",276,{"week":336,"volume":337},"2026-05-03",364,{"week":339,"volume":340},"2026-05-10",430,{"week":342,"volume":343},"2026-05-17",392,{"week":345,"volume":346},"2026-05-24",407,{"week":348,"volume":349},"2026-05-31",264,{"week":351,"volume":300},"2026-06-07",{"week":353,"volume":354},"2026-06-14",401,{"week":356,"volume":229},"2026-06-21",{"week":358,"volume":359},"2026-06-28",705,{"week":361,"volume":362},"2026-07-05",328,{"week":364,"volume":365},"2026-07-12",323,false,[368,369,370,371,372,373,374,375,376,377,378,379],0.7076364783843484,0.768602082675923,0.7881981697696434,0.596591984853266,0.5067564250902843,0.5556256793240069,0.894646050278742,0.5576901230672137,0.6470337645945093,1.7389712843168192,2.060250341853371,1.834935661442446,{"top":381,"otherBrandCount":30,"otherClickShare":30},[382,385],{"brand":383,"clickShare":384},"ghd",0.9119,{"brand":386,"clickShare":387},"Cloud Nine",0.0881,[389,400,411,421,428,436],{"asin":390,"title":391,"brand":383,"imageUrl":392,"price":393,"rating":394,"reviews":395,"clickShare90":396,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B0CCW925FV","ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41i2OdedW2L.jpg",129.71,4.6,421,0.6578,0.6628,"2023-07-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CCW925FV",{"asin":401,"title":402,"brand":383,"imageUrl":403,"price":404,"rating":405,"reviews":406,"clickShare90":407,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0F4YYMBC8","ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YvmHia4XL.jpg",189.09,4.3,336,0.1164,0.123,"2025-04-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4YYMBC8",{"asin":412,"title":413,"brand":386,"imageUrl":414,"price":415,"rating":416,"reviews":417,"clickShare90":387,"clickShare360":418,"launchDate":419,"amazonUrl":420},"B003XITW7I","Cloud Nine Classic Wide Iron Wide Plate Ceramic Hair Straighteners Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yijOJSGhL.jpg",122.64,4.7,1385,0.0873,"2009-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB003XITW7I",{"asin":422,"title":423,"brand":383,"imageUrl":424,"price":26,"rating":405,"reviews":406,"clickShare90":425,"clickShare360":426,"launchDate":409,"amazonUrl":427},"B0F4YPDXM2","ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JlxqHJStL.jpg",0.0495,0.0346,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F4YPDXM2",{"asin":429,"title":430,"brand":383,"imageUrl":431,"price":25,"rating":394,"reviews":432,"clickShare90":433,"clickShare360":434,"launchDate":398,"amazonUrl":435},"B0CCW5862B","ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MnVCDP1ML.jpg",5515,0.049,0.0497,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CCW5862B",{"asin":437,"title":438,"brand":383,"imageUrl":439,"price":440,"rating":22,"reviews":441,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0CFFXF7WB","ghd Platinum+ Hair Straightener & Professional Styler in Black - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KgDD+JZXL.jpg",143.95,266,0.0392,0.0426,"2023-08-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CFFXF7WB",{"love":447,"hate":504,"returnReasons":561},[448,455,462,468,474,479,484,490,495,500],{"topic":449,"percentOfMentions":450,"verbatims":451},"Quality-Overall",0.2733,[452,453,454],"Good quality","Great product","They are reliable, efficient and well made",{"topic":456,"percentOfMentions":457,"verbatims":458},"Value For Money",0.1833,[459,460,461],"so worth it","Value for money","Good value",{"topic":463,"percentOfMentions":464,"verbatims":465},"Durability",0.0733,[454,466,467],"We're good while they lasted","Great product Ive used this brand for years",{"topic":469,"percentOfMentions":470,"verbatims":471},"Size-Overall",0.0667,[472,473],"the cap on the old one fits","Nice & small",{"topic":475,"percentOfMentions":76,"verbatims":476},"Gifting Purpose",[477,478],"Great present","Great presents for teens",{"topic":480,"percentOfMentions":76,"verbatims":481},"Advertised Vs Actual Product",[482,483],"Does the job","as described",{"topic":485,"percentOfMentions":486,"verbatims":487},"Heating",0.0333,[488,489],"Great heat levels","They heat up quickly, glide through the hair effortlessly, and leave my hair smooth and sleek",{"topic":491,"percentOfMentions":486,"verbatims":492},"Suitability Straight Hair",[493,494],"Cloud Nine Wide Hair Straightener","I'm so glad I made the switch—these straighteners are amazing",{"topic":496,"percentOfMentions":486,"verbatims":497},"Ease Of Use",[498,499],"so easy to use without faffing around with the heat settings","I really like ghd easy to use",{"topic":501,"percentOfMentions":486,"verbatims":502},"Weight Light",[503],"are not to heavy",[505,511,517,523,529,535,541,546,552,557],{"topic":463,"percentOfMentions":506,"verbatims":507},0.3333,[508,509,510],"They wont last","Broke within 8months","they are starting to fall apart",{"topic":449,"percentOfMentions":512,"verbatims":513},0.16670000000000001,[514,515,516],"Poor Quality","Not quality as have completely stopped working","Cheap quality",{"topic":485,"percentOfMentions":518,"verbatims":519},0.1036,[520,521,522],"Only one heat setting","They developed a fault, over heating","There is no temperature control",{"topic":524,"percentOfMentions":518,"verbatims":525},"Functionality-Overall",[526,527,528],"the they still do not work","already not working properly","I have given up as I do not see any results",{"topic":456,"percentOfMentions":530,"verbatims":531},0.08109999999999999,[532,533,534],"they are very expensive","a touch expensive","Waste of money, very disappointed",{"topic":536,"percentOfMentions":537,"verbatims":538},"Maintenance And Repair",0.0405,[539,540],"3 months and needing to be repaired","In addition there is no way to track the repair or contact the seller",{"topic":542,"percentOfMentions":543,"verbatims":544},"Touch\u002FButton Controls",0.027000000000000003,[545],"button keeps going red",{"topic":547,"percentOfMentions":548,"verbatims":549},"Strength",0.0225,[550,551],"flimsy in comparison","they don't seem as sturdy",{"topic":553,"percentOfMentions":554,"verbatims":555},"Unsustainable Design",0.013500000000000002,[556],"Flawed design",{"topic":558,"percentOfMentions":554,"verbatims":559},"Damage\u002FBurn Hair",[560],"Burns hair",[562,564,566,568,571,573,575,577,580,582],{"reason":485,"pct":563},0.2145,{"reason":524,"pct":565},0.13699999999999998,{"reason":567,"pct":407},"Defective Material\u002FParts",{"reason":569,"pct":570},"Product Condition",0.1013,{"reason":456,"pct":572},0.0723,{"reason":449,"pct":574},0.061500000000000006,{"reason":469,"pct":576},0.04190000000000001,{"reason":578,"pct":579},"Temperature Control",0.0294,{"reason":558,"pct":581},0.0273,{"reason":480,"pct":583},0.0196,[585,589,594,599,604,609],{"term":31,"volume":586,"growthQoq":587,"conversionRate":588},15513,-0.0546,0.0381,{"term":590,"volume":591,"growthQoq":592,"conversionRate":593},"ghd max hair straighteners",3948,-0.6048,0.0515,{"term":595,"volume":596,"growthQoq":597,"conversionRate":598},"ghd max",5431,0.0408,0.0441,{"term":600,"volume":601,"growthQoq":602,"conversionRate":603},"ghd straighteners uk wide plate",6068,-0.2691,0.0363,{"term":605,"volume":606,"growthQoq":607,"conversionRate":608},"ghd straighteners uk wide",1007,0.3906,0.0393,{"term":610,"volume":80,"growthQoq":611,"conversionRate":30},"ghd max hair straighteners wide plate",3.6,[613,620,625,631,636,641],{"title":614,"href":615,"score":616,"verdict":617,"marketSize":618,"growth90":619},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":621,"href":622,"score":616,"verdict":617,"marketSize":623,"growth90":624},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":626,"href":627,"score":616,"verdict":628,"marketSize":629,"growth90":630},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":632,"href":633,"score":616,"verdict":617,"marketSize":634,"growth90":635},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":637,"href":638,"score":616,"verdict":617,"marketSize":639,"growth90":640},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":642,"href":643,"score":616,"verdict":617,"marketSize":644,"growth90":645},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[647,654,661,668,675,678,685,692,699,706,713,720,727,734,741,747,753,760,767],{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":676,"marketSizeTotal":677},2481,653104681,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":728,"label":729,"slug":730,"href":731,"nichesTracked":732,"marketSizeTotal":733},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":739,"marketSizeTotal":740},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":742,"label":743,"slug":744,"href":745,"nichesTracked":317,"marketSizeTotal":746},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",147753245,{"nodeId":748,"label":749,"slug":750,"href":751,"nichesTracked":229,"marketSizeTotal":752},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",66322056,{"nodeId":754,"label":755,"slug":756,"href":757,"nichesTracked":758,"marketSizeTotal":759},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":761,"label":762,"slug":763,"href":764,"nichesTracked":765,"marketSizeTotal":766},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":768,"label":769,"slug":770,"href":771,"nichesTracked":772,"marketSizeTotal":773},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]