---
title: "Ghd Wide Plate Hair Straighteners — £243K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ghd-wide-plate-hair-straighteners"
last_updated: "2026-08-06T04:20:02.315Z"
locale: en
meta:
description: "Niche score 30/100 · £243K/yr market · 32K searches/yr · £144.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £243K/yr market · 32K searches/yr · £144.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghd Wide Plate Hair Straighteners — £243K/yr Amazon UK Niche (2026) - Flapen"
---
# **ghd wide plate hair straighteners**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 13Conversion 61Competition 3Returns 47Price range 10Avg price 60Brand share 0Review moat 53Quality gap 42
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£144.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,376.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£243K**
£243K/yr · 32K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£89.25–£191.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, ghd wide plate hair straighteners is a £243K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghd wide plate hair straighteners market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£181K–£217K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- ghd91% - Cloud Nine9%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -23.9% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/ghd-wide-plate-hair-straighteners/trend)
## **Top ghd wide plate hair straighteners search terms**
- **ghd wide plate hair straighteners**16K/yr-5.5%3.8% conv. - **ghd max hair straighteners**4K/yr-60.5%5.1% conv. - **ghd max**5K/yr+4.1%4.4% conv. - **ghd straighteners uk wide plate**6K/yr-26.9%3.6% conv. - **ghd straighteners uk wide**1K/yr+39.1%3.9% conv. - **ghd max hair straighteners wide plate**47/yr+360.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ghd-wide-plate-hair-straighteners/search-terms)
## **Top ghd wide plate hair straighteners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£49K40%£97K60%£146K80%£195K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)**ghd**£129.71**4.6★421 rev](https://www.amazon.co.uk/dp/B0CCW925FV) [2**ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black**ghd**£189.09**4.3★336 rev](https://www.amazon.co.uk/dp/B0F4YYMBC8) [3**Cloud Nine Classic Wide Iron Wide Plate Ceramic Hair Straighteners Black**Cloud Nine**£122.64**4.7★1,385 rev](https://www.amazon.co.uk/dp/B003XITW7I) [4**ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White**ghd**£191.73**4.3★336 rev](https://www.amazon.co.uk/dp/B0F4YPDXM2) [5**ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)**ghd**£89.25**4.6★5,515 rev](https://www.amazon.co.uk/dp/B0CCW5862B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black**ghd**£189.09**336 rev1y ago](https://www.amazon.co.uk/dp/B0F4YYMBC8) [**ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White**ghd**£191.73**336 rev1y ago](https://www.amazon.co.uk/dp/B0F4YPDXM2) [**ghd Platinum+ Hair Straightener & Professional Styler in Black - More Strength Shine & Colour Protection - for All Hair Types - (UK Plug)**ghd**£143.95**266 rev2y ago](https://www.amazon.co.uk/dp/B0CFFXF7WB) [**ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)**ghd**£129.71**421 rev2y ago](https://www.amazon.co.uk/dp/B0CCW925FV) [**ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)**ghd**£89.25**5,515 rev2y ago](https://www.amazon.co.uk/dp/B0CCW5862B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - White**ghd**£191.73**4.3★**▲ 43%**](https://www.amazon.co.uk/dp/B0F4YPDXM2) [**Cloud Nine Classic Wide Iron Wide Plate Ceramic Hair Straighteners Black**Cloud Nine**£122.64**4.7★**— 1%**](https://www.amazon.co.uk/dp/B003XITW7I) [**ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)**ghd**£129.71**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0CCW925FV) [**ghd Original Hair Straightener & Styler (Upgraded) - For Sleek Smooth & Soft Styles with Enhanced Shine No Extreme Heat Damage - For All Hair Types - (UK Plug)**ghd**£89.25**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0CCW5862B) [**ghd Chronos Max - Wide Plate Hair Straighteners 3X Faster Hair Styling in One Stroke for 90% More Shine 2.5X Less Frizz Lasting 24hr No Extreme Heat Damage Ideal for Thick & Curly Hair UK - Black**ghd**£189.09**4.3★**— 5%**](https://www.amazon.co.uk/dp/B0F4YYMBC8)
**~~View all trending →~~**
## **What buyers say about ghd wide plate hair straighteners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Value For Money**18%
*“so worth it”*
**Durability**7%
*“They are reliable, efficient and well made”*
**Size-Overall**7%
*“the cap on the old one fits”*
**Gifting Purpose**5%
*“Great present”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Heating**3%
*“Great heat levels”*
**Suitability Straight Hair**3%
*“Cloud Nine Wide Hair Straightener”*
**Ease Of Use**3%
*“so easy to use without faffing around with the heat settings”*
**Weight Light**3%
*“are not to heavy”*
### **What buyers complain about **
**Durability**33%
*“They wont last”*
**Quality-Overall**17%
*“Poor Quality”*
**Heating**10%
*“Only one heat setting”*
**Functionality-Overall**10%
*“the they still do not work”*
**Value For Money**8%
*“they are very expensive”*
**Maintenance And Repair**4%
*“3 months and needing to be repaired”*
**Touch/Button Controls**3%
*“button keeps going red”*
**Strength**2%
*“flimsy in comparison”*
**Unsustainable Design**1%
*“Flawed design”*
**Damage/Burn Hair**1%
*“Burns hair”*
### **Top return reasons **
**Heating**21%
**Functionality-Overall**14%
**Defective Material/Parts**12%
**Product Condition**10%
**Value For Money**7%
**Quality-Overall**6%
**Size-Overall**4%
**Temperature Control**3%
**Damage/Burn Hair**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is ghd wide plate hair straighteners profitable to sell on Amazon United Kingdom?**
- The niche generates £243K/yr across 6 tracked products. 90-day search growth is -23.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the ghd wide plate hair straighteners niche?**
- 2 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ghd wide plate hair straighteners?**
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 3.3%.
- **When does demand for ghd wide plate hair straighteners peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the ghd wide plate hair straighteners niche?**
- Listings span £89.25–£191.73; the average listing price is £144.40 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.
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