---
title: "Products — gel nail polish - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gel-nail-polish/products"
last_updated: "2026-08-09T21:19:06.641Z"
locale: en
meta:
  description: "Niche score 62/100 · £958K/yr market · 3.9M searches/yr · £11.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £958K/yr market · 3.9M searches/yr · £11.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — gel nail polish - Flapen"
---

# **gel nail polish**

**Launch it**

A $958K/yr market growing +7.5% this quarter with returns at 0.6% — clears our launch bar.

Market size 77Growth 34Conversion 26Competition 81Returns 97Price range 77Avg price 48Brand share 57Review moat 26Quality gap 76

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Great****£958K**

£958K/yr · 3.9M searches

**Price range**

**Great****£3.29–£56.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.73**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,936.6**

avg incumbent reviews — the moat a new listing must climb

## Products