---
title: "Trend — gel nail polish remover - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gel-nail-polish-remover/trend"
last_updated: "2026-08-09T20:24:02.700Z"
locale: en
meta:
  description: "Niche score 64/100 · £648K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £648K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — gel nail polish remover - Flapen"
---

# **gel nail polish remover**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 43Conversion 95Competition 74Returns 98Price range 0Avg price 18Brand share 69Review moat 25Quality gap 84

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£648K**

£648K/yr · 801K searches

**Growth**

**Okay****+14.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,013.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.48**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.92–£10.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend