---
title: "Trend — gel eyeliner - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gel-eyeliner/trend"
last_updated: "2026-08-06T16:39:49.526Z"
locale: en
meta:
  description: "Niche score 42/100 · £94K/yr market · 247K searches/yr · £4.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £94K/yr market · 247K searches/yr · £4.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — gel eyeliner - Flapen"
---

# **gel eyeliner**

**Skip it**

Prices mostly outside the sweet spot ($2.87–$9.23) — this niche doesn't clear our bar today.

Market size 24Growth 30Conversion 78Competition 46Returns 100Price range 0Avg price 14Brand share 5Review moat 23Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£94K**

£94K/yr · 247K searches

**Review moat**

**Bad****8,398.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£4.91**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.87–£9.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend