---
title: "Gel Eyeliner — £94K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gel-eyeliner"
last_updated: "2026-08-09T19:55:15.484Z"
locale: en
meta:
description: "Niche score 42/100 · £94K/yr market · 247K searches/yr · £4.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £94K/yr market · 247K searches/yr · £4.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gel Eyeliner — £94K/yr Amazon UK Niche (2026) - Flapen"
---
# **gel eyeliner**
**Skip it**
Prices mostly outside the sweet spot ($2.87–$9.23) — this niche doesn't clear our bar today.
Market size 24Growth 30Conversion 78Competition 46Returns 100Price range 0Avg price 14Brand share 5Review moat 23Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£94K**
£94K/yr · 247K searches
**Review moat**
**Bad****8,398.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.91**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.87–£9.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gel eyeliner is a £94K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gel eyeliner market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£98K–£123K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**233**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Maybelline83% - L'Oreal Paris7% - Rimmel4% - Kiko Milano2% - Makeup Revolution2% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/gel-eyeliner/trend)
## **Top gel eyeliner search terms**
- **gel eyeliner**60K/yr+7.0%3.5% conv. - **maybelline eyeliner**46K/yr-4.6%7.2% conv. - **maybelline tattoo eyeliner**34K/yr+5.2%7.8% conv. - **loreal eyeliner**19K/yr-2.0%4.6% conv. - **gel eyeliner pencil**9K/yr+23.7%2.8% conv. - **tattoo eyeliner**9K/yr+4.5%6.4% conv. - **waterproof gel eyeliner**6K/yr+59.9%2.1% conv. - **maybelline gel eyeliner**8K/yr+19.9%5.8% conv. - **maybelline tattoo liner**8K/yr-2.4%5.2% conv. - **gel liner**7K/yr+0.8%1.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/gel-eyeliner/search-terms)
## **Top gel eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Deep Onyx**Maybelline**£4.31**4.3★16,666 rev](https://www.amazon.co.uk/dp/B07KGT94LB) [2**Maybelline Tattoo Eye Liner Smokey Gel Pencil Eye Liner Long Lasting Blendable 36Hour Smokey Look Fade-Proof & Waterproof Formula Shade: 01 Smokey Black**Maybelline**£4.18**4.5★3,567 rev](https://www.amazon.co.uk/dp/B08X5BSKXS) [3**Maybelline Lasting Drama Gel Eyeliner Black**Maybelline**£8.58**4.6★7,914 rev](https://www.amazon.co.uk/dp/B004GKSM50) [4**Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Bold Bronze**Maybelline**£3.79**4.3★16,666 rev](https://www.amazon.co.uk/dp/B07KGZB3PP) [5**Maybelline New York Gel Eyeliner Waterproof and Long-Lasting Gel Pen Up to 36 Hours Hold Tattoo Liner Gel Pencil Colour: 971 Dark Granite**Maybelline**£3.62**4.3★9,852 rev](https://www.amazon.co.uk/dp/B09548CH16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterproof Gel Eyeliner Pot Set with 2PCS Brushes Long Lasting Smudge-Proof Formula High-Intensity Pigments for Eyes and Brows Black Pot for Bold Eye Makeup Looks**Generic**£4.75**34 rev11mo ago](https://www.amazon.co.uk/dp/B0FKBNCC2J) [**Maybelline Gell Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Burgundy Bliss**Maybelline**£4.09**727 rev2y ago](https://www.amazon.co.uk/dp/B0CV1FXTXP) [**Maybelline Pen Eyeliner Waterproof Brush Tip Liner Delivers Bold Saturated Even Impact In 1 Continuous Line Smudge Fade & Flake Resistant Jet Black**Maybelline**£5.52**840 rev3y ago](https://www.amazon.co.uk/dp/B0BM9PVC6W) [**Maybelline New York Gel Eyeliner Waterproof and Long-Lasting Gel Pen Up to 36 Hours Hold Tattoo Liner Gel Pencil Colour: 971 Dark Granite**Maybelline**£3.62**9,852 rev4y ago](https://www.amazon.co.uk/dp/B09548CH16) [**LOréal Paris Gel Eyeliner Pencil Intense Black Eye Liner with Long-lasting Colour up to 24H Wear Infallible Grip Gel Automatic Eyeliner Intense Black**L'Oreal Paris**£4.93**3,874 rev4y ago](https://www.amazon.co.uk/dp/B09NQGDDGF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline New York Gel Eyeliner Waterproof and Long-Lasting Gel Pen Up to 36 Hours Hold Tattoo Liner Gel Pencil Colour: 971 Dark Granite**Maybelline**£3.62**4.3★**▲ 51%**](https://www.amazon.co.uk/dp/B09548CH16) [**Maybelline Gel Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Bold Bronze**Maybelline**£3.79**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B07KGZB3PP) [**Maybelline New York Eyeliner Waterproof Smudge-proof and Long-Lasting Tattoo Liner Gel Pencil No. 902 Grayish Black**Maybelline**£3.35**4.3★**▲ 19%**](https://www.amazon.co.uk/dp/B08G1M11VJ) [**LOréal Paris Eyeliner with precise felt tip for the perfect eyeliner and irresistible eye make-up super liner perfect slim no. 1 intense black pack of 1**L'Oreal Paris**£5.59**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B08R7C3D9G) [**Maybelline Pen Eyeliner Waterproof Brush Tip Liner Delivers Bold Saturated Even Impact In 1 Continuous Line Smudge Fade & Flake Resistant Jet Black**Maybelline**£5.52**4.1★**— 10%**](https://www.amazon.co.uk/dp/B0BM9PVC6W)
**~~View all trending →~~**
## **What buyers say about gel eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**14%
*“Good eyeliner easy to apply and long lasting”*
**Color**13%
*“Great colour”*
**Quality-Overall**10%
*“Good quality, easy to apply, its smudge resistant, and waterproof”*
**Smudge Resistance**9%
*“Good and doesnt smudge”*
**Value For Money**8%
*“Excellent price”*
**Ease Of Application**7%
*“Great application”*
**Durability**7%
*“Did not break”*
**Soft Feel**6%
*“nice and soft to the eyes”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“Does the trick, nuff said”*
### **What buyers complain about **
**Durability**13%
*“can never get a good defined tip point to it because it constantly breaks”*
**Moist/Dry**11%
*“Very dry”*
**Color**9%
*“Much darker”*
**Quality-Overall**7%
*“Poor quality”*
**Eyeliner Quality**7%
*“Worse than cheap eyeliners”*
**Ease Of Use**6%
*“Not easy to use”*
**Smudge Resistance**6%
*“sadly it's not smudge or waterproof”*
**Advertised Vs Actual Product**6%
*“This item does not do what it states it S M U D G E S”*
**Water Resistance**4%
*“However, it doesnt stay on my waterline”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is gel eyeliner profitable to sell on Amazon United Kingdom?**
- The niche generates £94K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the gel eyeliner niche?**
- 6 brands and 233 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in gel eyeliner?**
- Top complaints mined from reviews: Durability, Moist/Dry, Color. The return rate is 0.0%.
- **When does demand for gel eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the gel eyeliner niche?**
- Listings span £2.87–£9.23; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 8,398 reviews — the moat a new listing must climb.
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