---
title: "Gel Deodorant — £195K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/gel-deodorant"
last_updated: "2026-08-09T17:20:38.236Z"
locale: en
meta:
description: "Niche score 53/100 · £195K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £195K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gel Deodorant — £195K/yr Amazon UK Niche (2026) - Flapen"
---
# **gel deodorant**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 39Growth 63Conversion 81Competition 69Returns 100Price range 44Avg price 45Brand share 0Review moat 38Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+40.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£11.38**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.61–£24.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£195K**
£195K/yr · 201K searches
**Review moat**
**Okay****2,683.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gel deodorant is a £195K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gel deodorant market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£171K–£228K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**128**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**0%**
- Gillette47% - Secret34% - Mitchum18% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +40.4% search growth over the last 90 days.
7K5KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/gel-deodorant/trend)
## **Top gel deodorant search terms**
- **secret deodorant for women**50K/yr+50.4%7.0% conv. - **gillette deodorant gel**30K/yr+59.2%11.5% conv. - **mitchum gel**15K/yr+32.1%3.0% conv. - **mitchum gel deodorant women**17K/yr+16.8%4.1% conv. - **gillette antiperspirant gel**14K/yr+49.8%12.0% conv. - **gillette gel deodorant for men**13K/yr+49.2%14.0% conv. - **secret deodorant**13K/yr+14.8%4.1% conv. - **gillette cool wave deodorant gel**6K/yr+102.4%9.5% conv. - **mitchum ultimate gel**9K/yr+32.6%3.8% conv. - **gillette deodorant**7K/yr+71.4%6.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/gel-deodorant/search-terms)
## **Top gel deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£16K12%£23K16%£31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6**Gillette**£13.08**4.4★273 rev](https://www.amazon.co.uk/dp/B0CW9NRVKK) [2**Gillette Antiperspirant Clear Gel Deodorant For Men 48-Hour Invisible Sweat and Odour Protection Pack of 6 420 ML (6 X 70 ML) Sport Triumph**Gillette**£14.13**4.7★671 rev](https://www.amazon.co.uk/dp/B0BB35LDPJ) [3**Secret Invisible Solid Antiperspirant Deodorant - Powder Fresh 75 ml**Secret**£6.89**4.7★4,105 rev](https://www.amazon.co.uk/dp/B0093WBGOA) [4**Mitchum per le donne Power Anti-permeant Gel Fresh Neve Deodorant 2.25 eleven (pack of 2) - confezione può differire**Mitchum**£10.53**4.5★2,464 rev](https://www.amazon.co.uk/dp/B00FRUAAZ8) [5**Gillette Antiperspirant Deodorant Gel For Men 420 ml (70 ml x 6) 48-Hour Invisible Sweat and Odour Protection Artic Ice**Gillette**£18.17**4.7★1,194 rev](https://www.amazon.co.uk/dp/B08TRV5JSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Clear Gel Antiperspirant Arctic Ice 70ml**Gillette**£3.48**0 rev2mo ago](https://www.amazon.co.uk/dp/B0G9688Q2G) [**Gillette Cool Wave Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks**Gillette**£13.57**1,458 rev7mo ago](https://www.amazon.co.uk/dp/B0G591BZ47) [**Gillette Sport Triumph Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks**Gillette**£13.82**671 rev7mo ago](https://www.amazon.co.uk/dp/B0G4XGJ3XL) [**Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6**Gillette**£13.08**273 rev2y ago](https://www.amazon.co.uk/dp/B0CW9NRVKK) [**Gillette Antiperspirant Clear Gel Deodorant For Men 48-Hour Invisible Sweat and Odour Protection Pack of 6 420 ML (6 X 70 ML) Sport Triumph**Gillette**£14.13**671 rev3y ago](https://www.amazon.co.uk/dp/B0BB35LDPJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Clear Gel Antiperspirant Arctic Ice 70ml**Gillette**£3.48**0.0★**▲ 223%**](https://www.amazon.co.uk/dp/B0G9688Q2G) [**Gillette Cool Wave Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks**Gillette**£13.57**4.8★**▲ 184%**](https://www.amazon.co.uk/dp/B0G591BZ47) [**Gillette Sport Triumph Antiperspirant Deodorant Roll On for Men Clear Gel Stick 6 x 70ml 72HR Sweat Protection Anti-White Marks**Gillette**£13.82**4.7★**▲ 143%**](https://www.amazon.co.uk/dp/B0G4XGJ3XL) [**Secret Outlast Invisible Solid Antiperspirant and Deodorant Completely Clean Scent 0.5 Ounce by Secret**Secret**£6.35**4.7★**▲ 114%**](https://www.amazon.co.uk/dp/B006MD1OHM) [**Gillette Clear Gel Champion Gold Antiperspirant & Deodorant For Men 70ml 72 Hour Sweat And Odour Protection Invisible x6**Gillette**£13.08**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0CW9NRVKK)
**~~View all trending →~~**
## **What buyers say about gel deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Really nicely scented”*
**Value For Money**15%
*“Excellent value for money”*
**Quality-Overall**11%
*“Excellent product and great performance”*
**Moist/Dry**6%
*“Keeps me dry and fresh”*
**Durability**4%
*“And is durable”*
**Efficiency**3%
*“this antiperspirant works so well”*
**Advertised Vs Actual Product**3%
*“True to picture”*
**Size-Overall**3%
*“Its a nice size so I also have one in my handbag”*
**Ease Of Use**2%
*“The container itself is easy to hold”*
**Allergies**2%
*“with no irritation noticed”*
### **What buyers complain about **
**Value For Money**19%
*“Quite expensive”*
**Smell**17%
*“Unpleasant smell”*
**Advertised Vs Actual Product**4%
*“Extremely false advertising”*
**Stain Resistance**4%
*“Staining”*
**Durability**4%
*“Broke after a few uses”*
**Functionality-Overall**4%
*“Doesn't work”*
**Quality-Overall**3%
*“Surprisingly Cheap Bottle But Effective Product”*
**Allergies**3%
*“Allergic reaction”*
**Moist/Dry**3%
*“does not keep me dry for 48 hours, no way”*
**Adhesion/Stickiness**2%
*“was sent a solid stick which I am not happy about”*
### **Top return reasons **
**Smell**32%
**Advertised Vs Actual Product**15%
**Product Condition**12%
**Leak-Proof**12%
**Ease Of Use**6%
**Functionality-Overall**6%
**Comfort-Overall**6%
**Mounting**6%
**Value For Money**6%
## **Common questions**
- **Is gel deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £195K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the gel deodorant niche?**
- 3 brands and 128 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gel deodorant?**
- Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
- **What does it cost to enter the gel deodorant niche?**
- Listings span £2.61–£24.74; the average listing price is £11.38 (sweet spot $15–$100). The average incumbent carries 2,683 reviews — the moat a new listing must climb.
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