---
title: "Fulvic Acid — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fulvic-acid"
last_updated: "2026-08-10T01:59:16.743Z"
locale: en
meta:
description: "Niche score 48/100 · £63K/yr market · 39K searches/yr · £16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £63K/yr market · 39K searches/yr · £16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fulvic Acid — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **fulvic acid**
**Skip it**
Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 10Conversion 86Competition 26Returns 100Price range 61Avg price 78Brand share 57Review moat 74Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****525.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.77–£28.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£63K**
£63K/yr · 39K searches
**Growth**
**Bad****-30.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, fulvic acid is a £63K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fulvic acid market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£48K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**22%**
- The INKEY List20% - Trace Minerals18% - Nutrition Eighty Twenty18% - Earth Lab8% - Ultra Lyte7% - naturesupplies7%
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -30.2% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/fulvic-acid/trend)
## **Top fulvic acid search terms**
- **fulvic acid**25K/yr-30.8%4.7% conv. - **fulvic minerals**5K/yr-6.6%4.1% conv. - **fulvic acid cleanser**4K/yr-30.0%20.9% conv. - **inkey list fulvic acid cleanser**2K/yr-15.3%26.7% conv. - **fulvic acid supplement**3K/yr-94.1%0.0% conv. - **acid fulvic**278/yr-75.9%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fulvic-acid/search-terms)
## **Top fulvic acid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trace Minerals Liquid Ionic Fulvic Acid Drops 250mg | 59ml 59 Servings | Trace Mineral Supplement 72+ Ionic Minerals & Electrolytes | Digestion Gut Health Hydration pH Balance Muscle Endurance**Trace Minerals**£19.64**4.4★86 rev](https://www.amazon.co.uk/dp/B0BNZ9QSKK) [2**The Inkey List Fulvic Acid Cleanser 150ml Removes Makeup For a Healthy Looking Complexion Fragrance Free Suitable For All Skin Types**The INKEY List**£6.86**4.5★404 rev](https://www.amazon.co.uk/dp/B09N9ZKWTN) [3**Fulvic Acid Trace Minerals - Max Strength - 100 Day Supply - 50ml - Nutrition Eighty Twenty**Nutrition Eighty Twenty**£26.98**4.5★52 rev](https://www.amazon.co.uk/dp/B0CY2ZGW9S) [4**Earth Lab - Fulvic Minerals 50ml - High Strength All Natural & Vegan Friendly 100 Day Water Drops - Best for Gut Health**Earth Lab**£24.25**4.3★154 rev](https://www.amazon.co.uk/dp/B086XMCKY1) [5**Ultra Lyte Fulvic Acid 250MG Fulvic Acid Food Supplement Concentrated Fulvic Minerals Non-GMO and Gluten-Free Liquid Fulvic Acid Supplement for Digestion Support Immunity Boost 59ml**Ultra Lyte**£18.24**4.1★55 rev](https://www.amazon.co.uk/dp/B0BKQYKJ8D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biorevive Shilajit Capsules 10 000mg Equivalent Per Serving 20:1 Himalayan Shilajit Extract with 60% Fulvic Acid Vegan Daily Vitality Supplement 60 Capsules**BioRevive**£6.77**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3LNQKRB) [**Wormwood Black Walnut and Clove Herbal Tincture | for Digestive Well-Being & Gut Health | Intestinal Cleanse Formula with Pumpkin Seed Oregano Extracts | for Humans Detox Cleanse | Vegan Pack of 2**Herbtre**£15.56**14 rev7mo ago](https://www.amazon.co.uk/dp/B0G3QFPWG2) [**Wormwood Black Walnut and Clove Liquid Drops - Natural Herbal Extract Supplement - Digestive Support and Gut Cleanse for Improve Energy - Alcohol Free Vegan Pack of 2**Herbtre**£17.76**11 rev8mo ago](https://www.amazon.co.uk/dp/B0G3FTKXHZ) [**Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules**NEW LEAF PRODUCTS**£8.46**1,166 rev1y ago](https://www.amazon.co.uk/dp/B0DM2KK66C) [**Shilajit Resin from the Himalayas - 30g High Grade - 100% Pure Rich in Fulvic & Humic Acid Contains 85 Minerals Immune System & Vitality Booster Vegan - Lab Tested - Mission C**Mission C**£20.93**45 rev1y ago](https://www.amazon.co.uk/dp/B0DKY557BZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biorevive Shilajit Capsules 10 000mg Equivalent Per Serving 20:1 Himalayan Shilajit Extract with 60% Fulvic Acid Vegan Daily Vitality Supplement 60 Capsules**BioRevive**£6.77**5.0★**▲ 354%**](https://www.amazon.co.uk/dp/B0H3LNQKRB) [**Shilajit Resin from the Himalayas - 30g High Grade - 100% Pure Rich in Fulvic & Humic Acid Contains 85 Minerals Immune System & Vitality Booster Vegan - Lab Tested - Mission C**Mission C**£20.93**4.3★**▲ 152%**](https://www.amazon.co.uk/dp/B0DKY557BZ) [**Shilajit Seamoss and Lions Mane Capsules 6000mg - High Strength Complex - 60% Fulvic Acid Shilajit Irish Sea Moss Lions Mane 100% Fruiting Body - Vegan UK Made 120 Capsules**NEW LEAF PRODUCTS**£8.46**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0DM2KK66C) [**Wormwood Black Walnut and Clove Liquid Drops - Natural Herbal Extract Supplement - Digestive Support and Gut Cleanse for Improve Energy - Alcohol Free Vegan Pack of 2**Herbtre**£17.76**4.2★**▲ 34%**](https://www.amazon.co.uk/dp/B0G3FTKXHZ) [**Vital Earth Minerals Mineral Blend Fulvic-Humic 32 Fluid Ounce**Vital Earth Minerals**£28.03**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B007Y9T1DW)
**~~View all trending →~~**
## **What buyers say about fulvic acid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Quality: The formula is clean”*
**Value For Money**6%
*“Affordable”*
**Efficiency**6%
*“Does the work”*
**Energy Level**5%
*“I got my energy back”*
**Cleansing**5%
*“A really good face cleanser”*
**Ease Of Use**4%
*“Easy to use”*
**Regulates Digestion**4%
*“Maybe a bit less of bloating, which is reasonable”*
**Focus Enhancement**3%
*“Brain fog is gone”*
**Advertised Vs Actual Product**3%
*“as described”*
**Ingredients-Overall**2%
*“with extra ingredients which are all good for you”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Doesn't work”*
**Taste-Overall**9%
*“there is no discernable taste to either”*
**Value For Money**7%
*“Not the cheapest”*
**Side Effects**6%
*“the symptoms have 'caught up' with me”*
**Regulates Digestion**6%
*“Causes acid reflux”*
**Smell**5%
*“Terrible chemical smell”*
**Dosage**5%
*“Highly disappointed with this as I struggle to take tablets”*
**Quality-Overall**4%
*“not the best”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
**Visibility**2%
*“See no difference”*
## **Common questions**
- **Is fulvic acid profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the fulvic acid niche?**
- 13 brands and 54 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in fulvic acid?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for fulvic acid peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fulvic acid niche?**
- Listings span £6.77–£28.03; the average listing price is £16.11 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.
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