---
title: "Frangipani — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/frangipani"
last_updated: "2026-08-09T17:20:12.205Z"
locale: en
meta:
description: "Niche score 48/100 · £43K/yr market · 43K searches/yr · £20.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £43K/yr market · 43K searches/yr · £20.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frangipani — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **frangipani**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 29Conversion 58Competition 48Returns 98Price range 74Avg price 88Brand share 12Review moat 72Quality gap 67
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.71–£46.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****616.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£43K**
£43K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, frangipani is a £43K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frangipani market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#236**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**3%**
- Elemis78% - Mystic Moments9% - NIVEA3% - freshskin beauty ltd3% - AKARZ3% - La Boulle1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/frangipani/trend)
## **Top frangipani search terms**
- **elemis oil**8K/yr-4.5%6.2% conv. - **elemis body cream**4K/yr+59.9%2.5% conv. - **frangipani**7K/yr-8.4%1.8% conv. - **elemis body lotion**6K/yr-9.7%3.3% conv. - **elemis body oil**4K/yr+22.4%7.5% conv. - **frangipani essential oil**4K/yr+11.0%4.0% conv. - **elemis hand and body lotion**2K/yr+21.2%1.3% conv. - **elemis face oil**3K/yr-18.3%6.0% conv. - **elemis facial oil**2K/yr-24.9%6.6% conv. - **frangipani oil**2K/yr-13.6%4.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/frangipani/search-terms)
## **Top frangipani products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEMIS Body Oil Frangipani Monoi Ultra-Hydrating Massage Oil with Frangipani for Nourishing & Softening Skin**Elemis**£30.70**4.6★1,895 rev](https://www.amazon.co.uk/dp/B00L9XRVM2) [2**ELEMIS Superfood Facial Oil Nourishing Face Oil Formulated with 9 Antioxidant-Rich Superfoods Award-Winning Facial Elixir to Enhance Radiance Lightweight concentrate to Plump and Smooth 15ml**Elemis**£35.69**4.7★2,266 rev](https://www.amazon.co.uk/dp/B01HGSJPMW) [3**ELEMIS Body Cream Frangipani Monoi Luxurious Glow Butter to Soften Nourish & Moisturize Enriched with Essential Oils for Hydrating Radiance & Smooth Skin 200ml**Elemis**£19.48**4.8★1,407 rev](https://www.amazon.co.uk/dp/B00LUTZN2A) [4**ELEMIS Japanese Camellia Body Oil Blend Hydrating & Nourishing Body Oil with Camellia Rosehip & Squalane Moisturizing Oil for Soft Smooth Skin & Skin Repair Ideal for Dry Skin**Elemis**£31.45**4.6★786 rev](https://www.amazon.co.uk/dp/B004D8KUKU) [5**ELEMIS Pro-Collagen Marine Oil Anti-Wrinkle Facial Elixir with a Trio of Algae-Rich Actives Lightweight Face essence to Moisturise Ocean Collagen for Revitalised and Radiant Skin 15ml**Elemis**£46.79**4.8★659 rev](https://www.amazon.co.uk/dp/B0714LK2WT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women**Elemis**£34.96**229 rev1y ago](https://www.amazon.co.uk/dp/B0DYPLGSZQ) [**Deve Herbes Frangipani Essential Oil (Plumeria alba) with Glass Dropper Steam Distilled 5ml (0.16 oz)**Deve Herbes**£9.81**19 rev2y ago](https://www.amazon.co.uk/dp/B0CG1MRCYP) [**Solid Perfume Balms. Handmade. 14 gr. Only natural ingredients. Long lasting perfume. (Frangipani)**La Boulle**£9.98**24 rev3y ago](https://www.amazon.co.uk/dp/B0C2ZG46ZD) [**ELEMIS Mayfair No.9 Hand & Body Lotion 300ml - Luxurious Moisturizing Lotion Nourishes & Softens Skin Lightly Scented with Floral Notes for Daily Hydration**Elemis**£19.84**125 rev3y ago](https://www.amazon.co.uk/dp/B0BGMK686B) [**ELEMIS Mayfair No.9 Hand and Body Wash Luxurious Formula Leaves Skin Silky Smooth Contains Traceable Sustainably Sourced Shea Butter aswell as Borage Oil 300ml**Elemis**£19.22**103 rev3y ago](https://www.amazon.co.uk/dp/B0BGMMKBXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mystic Moments | Frangipani Fragrance Oil 10ml | Exotic Floral Aroma | Sweet Tropical Scent for Candles Soap & Home Fragrance**Mystic Moments**£4.94**4.0★**▲ 204%**](https://www.amazon.co.uk/dp/B005QXK84O) [**ELEMIS Mayfair No.9 Hand and Body Wash Luxurious Formula Leaves Skin Silky Smooth Contains Traceable Sustainably Sourced Shea Butter aswell as Borage Oil 300ml**Elemis**£19.22**4.6★**▲ 184%**](https://www.amazon.co.uk/dp/B0BGMMKBXK) [**Deve Herbes Frangipani Essential Oil (Plumeria alba) with Glass Dropper Steam Distilled 5ml (0.16 oz)**Deve Herbes**£9.81**4.3★**▲ 124%**](https://www.amazon.co.uk/dp/B0CG1MRCYP) [**ELEMIS Japanese Camellia Body Oil Blend Hydrating & Nourishing Body Oil with Camellia Rosehip & Squalane Moisturizing Oil for Soft Smooth Skin & Skin Repair Ideal for Dry Skin**Elemis**£31.45**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B004D8KUKU) [**Mystic Moments | Frangipani Fragrance Oil 100ml | Exotic Floral Aroma | Sweet Tropical Scent for Candles Soap & Home Fragrance**Mystic Moments**£8.99**4.0★**▲ 49%**](https://www.amazon.co.uk/dp/B005QXMHMA)
**~~View all trending →~~**
## **What buyers say about frangipani**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Beautiful smell”*
**Quality-Overall**20%
*“Another great product from Elemis”*
**Soft Feel**9%
*“my skin felt smooth and soft”*
**Value For Money**7%
*“Excellent value for a good product”*
**Moist/Dry**4%
*“Helps to moisturize the skin for a long time”*
**Material Quality**3%
*“Both contents are solid and sub standard”*
**Advertised Vs Actual Product**3%
*“Just the job”*
**Cleansing**3%
*“clean when you have finished”*
**Side Effects**3%
*“the effects are visible in the morning”*
**Suitability Combination Skin**3%
*“Great addition to skin care routine”*
### **What buyers complain about **
**Smell**37%
*“No scent directly from the bottle”*
**Size-Overall**9%
*“smaller than I thought”*
**Value For Money**8%
*“Too expensive,0% result”*
**Advertised Vs Actual Product**6%
*“MISLEADING DESCRIPTION”*
**Oily/Greasy**3%
*“Face oil”*
**Vegan/Organic**3%
*“Im not convinced this is pure”*
**Lather**3%
*“Didn't lather up as much”*
**Suitability Dry Skin**2%
*“Not really great for very dry skiing”*
### **Top return reasons **
**Smell**57%
**Size-Overall**10%
**Value For Money**10%
**Moist/Dry**7%
**Comfort-Overall**5%
**Heating**5%
**Strength**2%
**Defective Material/Parts**2%
**Hair Related**2%
## **Common questions**
- **Is frangipani profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 24 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the frangipani niche?**
- 9 brands and 16 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in frangipani?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for frangipani peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the frangipani niche?**
- Listings span £3.71–£46.79; the average listing price is £20.37 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.
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