---
title: "Reviews — fragrance world - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fragrance-world/reviews"
last_updated: "2026-08-07T14:26:06.711Z"
locale: en
meta:
  description: "Niche score 39/100 · £76K/yr market · 290K searches/yr · £28.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £76K/yr market · 290K searches/yr · £28.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — fragrance world - Flapen"
---

# **fragrance world**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 17Conversion 12Competition 21Returns 96Price range 80Avg price 95Brand share 0Review moat 65Quality gap 72

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£28.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.02–£41.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****882.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£76K**

£76K/yr · 290K searches

**Growth**

**Bad****-15.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews