---
title: "Reviews — fragrance free shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fragrance-free-shampoo/reviews"
last_updated: "2026-08-09T20:29:29.590Z"
locale: en
meta:
  description: "Niche score 42/100 · £77K/yr market · 51K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £77K/yr market · 51K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — fragrance free shampoo - Flapen"
---

# **fragrance free shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 40Conversion 98Competition 10Returns 100Price range 62Avg price 28Brand share 0Review moat 25Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.00–£33.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.38**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,970.63**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£77K**

£77K/yr · 51K searches

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews