---
title: "Fragrance Free Shampoo — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fragrance-free-shampoo"
last_updated: "2026-08-06T02:54:29.080Z"
locale: en
meta:
description: "Niche score 42/100 · £77K/yr market · 51K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £77K/yr market · 51K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fragrance Free Shampoo — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **fragrance free shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 40Conversion 98Competition 10Returns 100Price range 62Avg price 28Brand share 0Review moat 25Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.00–£33.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,970.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£77K**
£77K/yr · 51K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fragrance free shampoo is a £77K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fragrance free shampoo market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£56K–£75K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- FAITH IN NATURE84% - Simple7% - ABENA6% - Urtekram3%
## **Demand**
Weekly Amazon search volume, last 15 weeks — +12.2% search growth over the last 90 days.
1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/fragrance-free-shampoo/trend)
## **Top fragrance free shampoo search terms**
- **fragrance free shampoo**27K/yr+4.1%7.0% conv. - **faith in nature fragrance free**7K/yr+15.2%17.6% conv. - **faith in nature fragrance free shampoo**5K/yr+56.2%17.1% conv. - **unscented shampoo**6K/yr+3.0%8.0% conv. - **faith in nature shampoo fragrance free**3K/yr+54.9%20.1% conv. - **fragrance free shampoo and conditioner**4K/yr-3.3%6.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fragrance-free-shampoo/search-terms)
## **Top fragrance free shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£23K45%£35K60%£46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml**FAITH IN NATURE**£4.46**4.5★13,596 rev](https://www.amazon.co.uk/dp/B008BILQQ0) [2**Faith In Nature Natural Fragrance Free Conditioner Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Types 400 ml**FAITH IN NATURE**£4.00**4.4★802 rev](https://www.amazon.co.uk/dp/B008BILQVU) [3**Simple Unscented Shampoo for Dry Scalp 200 ml**Simple**£4.12**4.3★180 rev](https://www.amazon.co.uk/dp/B002E20W2I) [4**ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine**ABENA**£4.16**4.2★17 rev](https://www.amazon.co.uk/dp/B0DKTZBTKW) [5**Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£4.12**4.6★14,671 rev](https://www.amazon.co.uk/dp/B079VPLX8D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine**ABENA**£4.16**17 rev1y ago](https://www.amazon.co.uk/dp/B0DKTZBTKW) [**Urtekram Shampooing - Sans Parfum Find Balance Sensible 250 ml végan biologique**Urtekram**£5.65**949 rev4y ago](https://www.amazon.co.uk/dp/B09GG91T8M) [**Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£4.12**14,671 rev8y ago](https://www.amazon.co.uk/dp/B079VPLX8D) [**Faith in Nature Natural Fragrance Free Shampoo & Conditioner Set Sensitive Vegan & Cruelty Free Parabens and SLS Free for All Hair Types 2 x 400ml**FAITH IN NATURE**£15.46**264 rev11y ago](https://www.amazon.co.uk/dp/B00XJP04BI) [**Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml**FAITH IN NATURE**£4.46**13,596 rev14y ago](https://www.amazon.co.uk/dp/B008BILQQ0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Faith In Nature Natural Fragrance Free Conditioner Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Types 400 ml**FAITH IN NATURE**£4.00**4.4★**— 7%**](https://www.amazon.co.uk/dp/B008BILQVU) [**Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan & Cruelty Free No SLS or Parabens for All Hair Types 400ml**FAITH IN NATURE**£4.46**4.5★**— 6%**](https://www.amazon.co.uk/dp/B008BILQQ0) [**ABENA Hair Shampoo | 600ML | Fragrance Free Shampoo For All Hair Types Deep Cleansing For The Ultimate Care Routine**ABENA**£4.16**4.2★**— 3%**](https://www.amazon.co.uk/dp/B0DKTZBTKW) [**Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£4.12**4.6★**— 7%**](https://www.amazon.co.uk/dp/B079VPLX8D) [**Faith In Nature Natural Fragrance Free Shampoo Sensitive Vegan and Cruelty Free No SLS or Parabens For All Hair Type 5L Refill Pack**FAITH IN NATURE**£33.05**4.7★**▼ 12%**](https://www.amazon.co.uk/dp/B004A8WBI2)
**~~View all trending →~~**
## **What buyers say about fragrance free shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Good shampoo which is fragrance free”*
**Value For Money**12%
*“Definitely worth the money”*
**Quality-Overall**6%
*“Good quality”*
**Allergies**6%
*“which is great for my allergies”*
**Ease Of Use**6%
*“it is fairly simple”*
**Hair Growth**5%
*“Very pleased with the shampoo no more itchey scalp”*
**Lather**5%
*“Gentle cleansing shampoo with a good lather for eczema prone skin conditions”*
**Ingredients-Overall**4%
*“Nice shampoo with good ingredients”*
**Soft Feel**4%
*“Leaves my hair feeling super soft”*
**Suitability Dry Skin**3%
*“Good for dry skin”*
### **What buyers complain about **
**Allergies**28%
*“they all irritated my scalp and forehead”*
**Smell**9%
*“There is a slight whiff of chemical smell if you sniff the shampoo itself”*
**Value For Money**5%
*“Expensive if does not work”*
**Defective Material/Parts**5%
*“Cap broken”*
**Sensitivity-Overall**4%
*“I have very sensitive skin, this and the same shampoo are the only ones that stopped me getting a head rash after washing every time, I dont use anything else now”*
**Thickness**4%
*“I'd prefer it to be a little thicker”*
**Moist/Dry**4%
*“I have very dry, fine, high-porosity hair and this wasn't quite moisturising enough for me”*
**Suitability Short Hair**3%
*“Not making hair feel better”*
**Hair Related**3%
*“Not making hair feel better”*
**Texture/Consistency-Overall**3%
*“The texture is thin”*
## **Common questions**
- **Is fragrance free shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 8 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fragrance free shampoo niche?**
- 4 brands and 64 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fragrance free shampoo?**
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the fragrance free shampoo niche?**
- Listings span £4.00–£33.05; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 3,971 reviews — the moat a new listing must climb.
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