---
title: "Fragrance Free Deodorant — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fragrance-free-deodorant"
last_updated: "2026-08-09T16:44:48.765Z"
locale: en
meta:
description: "Niche score 44/100 · £103K/yr market · 133K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £103K/yr market · 133K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fragrance Free Deodorant — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **fragrance free deodorant**
**Skip it**
Prices mostly outside the sweet spot ($1.95–$14.50) — this niche doesn't clear our bar today.
Market size 25Growth 24Conversion 94Competition 53Returns 100Price range 0Avg price 18Brand share 18Review moat 34Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,083.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£103K**
£103K/yr · 133K searches
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.51**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.95–£14.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fragrance free deodorant is a £103K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fragrance free deodorant market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£98K–£130K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **72%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**124**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**3%**
- Mitchum29% - Mum28% - Salt Of the Earth26% - Revlon5% - Triple Dry5% - Epished4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/fragrance-free-deodorant/trend)
## **Top fragrance free deodorant search terms**
- **fragrance free deodorant**20K/yr+6.4%6.2% conv. - **unscented deodorant**20K/yr-11.4%6.9% conv. - **mum deodorant roll on**19K/yr+10.8%19.3% conv. - **mitchum unscented deodorant**10K/yr+10.3%7.3% conv. - **salt of the earth deodorant spray**10K/yr+23.0%10.1% conv. - **mum deodorant**7K/yr+32.3%11.5% conv. - **unscented antiperspirant**7K/yr+46.4%4.0% conv. - **mitchum unscented**7K/yr+23.1%7.1% conv. - **mitchum deodorant women unscented**6K/yr-5.2%7.8% conv. - **mum roll on deodorant**4K/yr-6.7%16.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fragrance-free-deodorant/search-terms)
## **Top fragrance free deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mitchum Women Triple Odor Defense 48HR Protection Stick Deodorant & Anti-Perspirant Unscented 41g**Mitchum**£2.84**4.4★1,848 rev](https://www.amazon.co.uk/dp/B00LHSQR38) [2**Mum Unperfumed Roll On Deodorant 48 Hours Plus Protection Alcohol Free Womens Mens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle Fragrance Free 50 ml Pack of 6**Mum**£8.35**4.7★887 rev](https://www.amazon.co.uk/dp/B008U6O4IA) [3**Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£3.95**4.3★12,534 rev](https://www.amazon.co.uk/dp/B079MGZT6Q) [4**Mum Fresh Pink Rose Perfumed Roll On Deodorant 48 Hours Plus Protection Alcohol Free Womens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle Rose Fragrance 50 ml Pack of 6**Mum**£9.72**4.7★1,069 rev](https://www.amazon.co.uk/dp/B06XYHDRH1) [5**Salt of the Earth - Refillable Deodorant Spray - 100% Natural Origin Ingredients - Fragrance Free - Vegan - Smart Refillable Format - 100ml**Salt Of the Earth**£3.96**4.3★12,914 rev](https://www.amazon.co.uk/dp/B001F41IXI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mum Fresh Pink Rose Roll On Deodorant 75ml +50% Extra Free | 48h Anti-Perspirant Protection Long Lasting Freshness Skin Friendly Daily Use for Women (Pack of 3)**Maarwa**£9.15**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQRCZW9) [**Mum Roll On Deodorant Pink Rose 75ml Pack of 6 | 50% Extra Free | Alcohol-Free Anti-Perspirant for Women and Men | Long-Lasting Odour Protection | Vegan Deodorant in Sustainable Glass Bottles**Epished**£13.80**57 rev12mo ago](https://www.amazon.co.uk/dp/B0FJM5KNMF) [**Mum Unperfumed Roll On Deodorant 50 ml Pack of 3 | 48hr Sweat & Odour Protection | Alcohol-Free Antiperspirant for Women & Men | Fragrance-Free | Vegan | 50% Extra | EPISHED guide included**Epished**£8.58**19 rev1y ago](https://www.amazon.co.uk/dp/B0FHWZZ5Z7) [**Mum Sensitive Aloe Vera Roll On Deodorant 48 Hours Plus Protection Alcohol Free for Sensitive Skin Womens Mens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle 50 ml Pack of 6**Mum**£8.25**47 rev1y ago](https://www.amazon.co.uk/dp/B0F4X6T2NY) [**Triple Dry Classic Anti-Perspirant Spray 150ml | Unfragrance-Free | Clinically Proven | Unisex | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula**Triple Dry**£4.84**37 rev1y ago](https://www.amazon.co.uk/dp/B0F2NC324Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mum Fresh Pink Rose Roll On Deodorant 75ml +50% Extra Free | 48h Anti-Perspirant Protection Long Lasting Freshness Skin Friendly Daily Use for Women (Pack of 3)**Maarwa**£9.15**4.8★**▲ 258%**](https://www.amazon.co.uk/dp/B0GWQRCZW9) [**Mitchum Roll On Unperfumed 50ml (Pack Of 3)**Mitchum**£7.77**4.1★**▲ 71%**](https://www.amazon.co.uk/dp/B01MQ6FRC2) [**Mum Sensitive Aloe Vera Roll On Deodorant 48 Hours Plus Protection Alcohol Free for Sensitive Skin Womens Mens Deodorant Anti-Perspirant Vegan Sustainable Glass Bottle 50 ml Pack of 6**Mum**£8.25**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0F4X6T2NY) [**Mum Unperfumed Roll On Deodorant 50 ml Pack of 3 | 48hr Sweat & Odour Protection | Alcohol-Free Antiperspirant for Women & Men | Fragrance-Free | Vegan | 50% Extra | EPISHED guide included**Epished**£8.58**4.7★**▲ 64%**](https://www.amazon.co.uk/dp/B0FHWZZ5Z7) [**Triple Dry Classic Anti-Perspirant Spray 150ml | Unfragrance-Free | Clinically Proven | Unisex | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula**Triple Dry**£4.84**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0F2NC324Z)
**~~View all trending →~~**
## **What buyers say about fragrance free deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“fragrance free”*
**Quality-Overall**16%
*“high feedback on it”*
**Value For Money**8%
*“Good deal”*
**Efficiency**7%
*“Effective”*
**Advertised Vs Actual Product**5%
*“item exactly as described”*
**Allergies**4%
*“doesnt irritate my skin”*
**Durability**4%
*“lasts all day”*
**Moist/Dry**4%
*“It dries quickly”*
**Ease Of Use**3%
*“Easy to use”*
**Adhesion/Stickiness**2%
*“No stickiness, no clumping hair”*
### **What buyers complain about **
**Smell**20%
*“Smells awful”*
**Allergies**12%
*“They had previously been getting skin irritation”*
**Functionality-Overall**9%
*“normal deodorant just doesn't work”*
**Moist/Dry**7%
*“Takes a while to dry”*
**Durability**4%
*“Does last 5 months”*
**Value For Money**3%
*“It is fairly pricey”*
**Quality-Overall**3%
*“Absolute load of rubbish”*
**Ease Of Use**2%
*“Could not be used”*
**Advertised Vs Actual Product**2%
*“Does not do what it promises”*
**Ease Of Cleaning**1%
*“and dirty”*
### **Top return reasons **
**Leak-Proof**60%
**Smell**20%
**Ease Of Cleaning**20%
## **Common questions**
- **Is fragrance free deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fragrance free deodorant niche?**
- 8 brands and 124 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in fragrance free deodorant?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.0%.
- **When does demand for fragrance free deodorant peak?**
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the fragrance free deodorant niche?**
- Listings span £1.95–£14.50; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 3,084 reviews — the moat a new listing must climb.
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