---
title: "Fragrance Free Body Wash — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fragrance-free-body-wash"
last_updated: "2026-08-10T00:22:17.395Z"
locale: en
meta:
description: "Niche score 33/100 · £155K/yr market · 159K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £155K/yr market · 159K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fragrance Free Body Wash — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **fragrance free body wash**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 30Conversion 99Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 24Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£155K**
£155K/yr · 159K searches
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,585.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.18**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.64–£7.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fragrance free body wash is a £155K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fragrance free body wash market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£155K–£207K**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- QV75% - FAITH IN NATURE13% - Sanex7% - Aveeno5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +3.7% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/fragrance-free-body-wash/trend)
## **Top fragrance free body wash search terms**
- **qv gentle wash**71K/yr+9.4%21.8% conv. - **fragrance free body wash**30K/yr+14.4%6.7% conv. - **unscented body wash**18K/yr-15.1%5.7% conv. - **qv wash**13K/yr-2.1%22.3% conv. - **soap free body wash**9K/yr+1.4%4.0% conv. - **fragrance free shower gel**7K/yr-4.2%6.8% conv. - **unscented shower gel**3K/yr-9.5%7.0% conv. - **qv body wash**3K/yr+23.4%21.2% conv. - **soap free shower gel**3K/yr-14.4%1.9% conv. - **qv gentle wash 500ml**2K/yr-56.4%15.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fragrance-free-body-wash/search-terms)
## **Top fragrance free body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£31K40%£62K60%£93K80%£124K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body**QV**£7.55**4.7★2,944 rev](https://www.amazon.co.uk/dp/B0085U7Y06) [2**Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£4.12**4.6★14,671 rev](https://www.amazon.co.uk/dp/B079VPLX8D) [3**QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis**QV**£5.72**4.7★2,944 rev](https://www.amazon.co.uk/dp/B0085U7Y4M) [4**Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**Sanex**£2.64**4.7★1,007 rev](https://www.amazon.co.uk/dp/B0977C19NL) [5**Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin**Aveeno**£5.85**4.6★6,361 rev](https://www.amazon.co.uk/dp/B07PYRQH5P)
### **Newest**
by launch date
[**Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**Sanex**£2.64**1,007 rev5y ago](https://www.amazon.co.uk/dp/B0977C19NL) [**Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin**Aveeno**£5.85**6,361 rev7y ago](https://www.amazon.co.uk/dp/B07PYRQH5P) [**Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£4.12**14,671 rev8y ago](https://www.amazon.co.uk/dp/B079VPLX8D) [**QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body**QV**£7.55**2,944 rev14y ago](https://www.amazon.co.uk/dp/B0085U7Y06) [**QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis**QV**£5.72**2,944 rev14y ago](https://www.amazon.co.uk/dp/B0085U7Y4M)
### **Trending**
90-day click momentum
[**Faith In Nature Natural Fragrance Free Body Wash Sensitive Vegan and Cruelty Free No SLS or Parabens 400 ml**FAITH IN NATURE**£4.12**4.6★**— 8%**](https://www.amazon.co.uk/dp/B079VPLX8D) [**QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body**QV**£7.55**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0085U7Y06) [**Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**Sanex**£2.64**4.7★**— 9%**](https://www.amazon.co.uk/dp/B0977C19NL) [**Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin**Aveeno**£5.85**4.6★**▼ 16%**](https://www.amazon.co.uk/dp/B07PYRQH5P) [**QV Gentle Wash (250g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Body Wash Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis**QV**£5.72**4.7★**▼ 32%**](https://www.amazon.co.uk/dp/B0085U7Y4M)
## **What buyers say about fragrance free body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“it is hydrating”*
**Value For Money**12%
*“Good price”*
**Quality-Overall**11%
*“Excellent product”*
**Soft Feel**7%
*“Soft skin”*
**Cleansing**6%
*“I feel squeaky clean”*
**Sensitivity-Overall**6%
*“It's gentle on sensitive skin”*
**Allergies**5%
*“leaving it smooth with no irritation”*
**Smell**5%
*“is fragrance free”*
**Suitability Combination Skin**4%
*“great for sensitive skin”*
**Suitability Dry Skin**3%
*“fresh without any tightening of the skin as you dry”*
### **What buyers complain about **
**Allergies**18%
*“Allergic reaction”*
**Smell**10%
*“smells chemically”*
**Thickness**9%
*“Not only is the liquid very thick n gloopy like glue”*
**Leak-Proof**9%
*“Dispensers need to be in leakproof bags”*
**Value For Money**8%
*“It is quite expensive”*
**Sensitivity-Overall**6%
*“Very sensitive to any skin products”*
**Suitability Dry Skin**6%
*“This didnt help with my extremely dry skin”*
**Defective Material/Parts**4%
*“Cap broken”*
**Dispensing Mechanism**2%
*“Dispensers need to be in leakproof bags”*
**Suitability Combination Skin**2%
*“Not good for sensitive skin apparently”*
## **Common questions**
- **Is fragrance free body wash profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 5 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the fragrance free body wash niche?**
- 4 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fragrance free body wash?**
- Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.0%.
- **What does it cost to enter the fragrance free body wash niche?**
- Listings span £2.64–£7.55; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 5,585 reviews — the moat a new listing must climb.
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