---
title: "Fractionated Coconut Oil — £93K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fractionated-coconut-oil"
last_updated: "2026-08-09T18:38:55.170Z"
locale: en
meta:
description: "Niche score 40/100 · £93K/yr market · 78K searches/yr · £10.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £93K/yr market · 78K searches/yr · £10.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fractionated Coconut Oil — £93K/yr Amazon UK Niche (2026) - Flapen"
---
# **fractionated coconut oil**
**Skip it**
Prices mostly outside the sweet spot ($5.05–$15.24) — this niche doesn't clear our bar today.
Market size 23Growth 40Conversion 94Competition 21Returns 99Price range 2Avg price 34Brand share 18Review moat 17Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£93K**
£93K/yr · 78K searches
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****18,202.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£5.05–£15.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fractionated coconut oil is a £93K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fractionated coconut oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£80K–£100K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**8**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- Essican Purelife34% - The Soapery27% - Handcraft Blends16% - freshskin beauty ltd9% - Naissance7% - MAYJAM6% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/fractionated-coconut-oil/trend)
## **Top fractionated coconut oil search terms**
- **fractionated coconut oil**52K/yr+21.6%10.1% conv. - **fractionated coconut oil organic**8K/yr+93.9%9.4% conv. - **liquid coconut oil**7K/yr-53.6%7.1% conv. - **coconut oil liquid**6K/yr-21.6%5.6% conv. - **organic fractionated coconut oil**3K/yr+10.3%10.6% conv. - **coconut oil fractionated**3K/yr-4.7%11.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fractionated-coconut-oil/search-terms)
## **Top fractionated coconut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£19K30%£28K40%£37K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fractionated Coconut Oil 1 litre - 100% Pure and Natural Carrier Oil for Skin and Hair Treatments**The Soapery**£12.64**4.7★693 rev](https://www.amazon.co.uk/dp/B07DLCYQKV) [2**Essican Purelife Pure Coconut Oil Liquid 100 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin**Essican Purelife**£5.97**4.6★1,820 rev](https://www.amazon.co.uk/dp/B074PRRRL4) [3**Essican Purelife Pure Coconut Oil Liquid 200 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin**Essican Purelife**£8.02**4.6★1,829 rev](https://www.amazon.co.uk/dp/B074PRSMTZ) [4**Freshskin Beauty LTD | Fractionated Coconut 1 Litre - Pure Natural Cruelty Free Vegan - Moisturising & Hydrating - Ideal for Aromatherapy Massage and DIY Beauty Recipes (1000ml)**freshskin beauty ltd**£13.07**4.7★181 rev](https://www.amazon.co.uk/dp/B00BCXH31I) [5**Handcraft Blends Fractionated Coconut Oil - 473 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care**Handcraft Blends**£15.24**4.4★38,859 rev](https://www.amazon.co.uk/dp/B07346X1R5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYJAM Organic Coconut Oils 473ML Handcraft Fractionated Coconut Oil Pure Natural DIY Beauty Recipes pure coconut oil for Skin and Hair Treatments**MAYJAM**£10.91**1,297 rev1y ago](https://www.amazon.co.uk/dp/B0F3C84WSK) [**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.66**122,100 rev2y ago](https://www.amazon.co.uk/dp/B0CPJV3R63) [**Handcraft Blends Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care**Handcraft Blends**£8.15**38,859 rev3y ago](https://www.amazon.co.uk/dp/B09M4DQ96K) [**GoNaturals Fractionated Coconut Oil for Skin Hair & Face -250ml- 100% Pure Anti-Aging Hydrating - Scalp Lips Beards Nails Tattoos Aromatherapy Body Massage Made in Germany**GONATURALS**£10.70**1,424 rev4y ago](https://www.amazon.co.uk/dp/B09PJMN79N) [**Fractionated Coconut Oil 1 litre - 100% Pure and Natural Carrier Oil for Skin and Hair Treatments**The Soapery**£12.64**693 rev8y ago](https://www.amazon.co.uk/dp/B07DLCYQKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naissance Coconut Oil Fractionated 100ml 100% Pure**Naissance**£5.05**4.5★**▲ 230%**](https://www.amazon.co.uk/dp/B004RGB4DK) [**Freshskin Beauty LTD | Fractionated Coconut 1 Litre - Pure Natural Cruelty Free Vegan - Moisturising & Hydrating - Ideal for Aromatherapy Massage and DIY Beauty Recipes (1000ml)**freshskin beauty ltd**£13.07**4.7★**▲ 77%**](https://www.amazon.co.uk/dp/B00BCXH31I) [**Essican Purelife Pure Coconut Oil Liquid 200 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin**Essican Purelife**£8.02**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B074PRSMTZ) [**MAYJAM Organic Coconut Oils 473ML Handcraft Fractionated Coconut Oil Pure Natural DIY Beauty Recipes pure coconut oil for Skin and Hair Treatments**MAYJAM**£10.91**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B0F3C84WSK) [**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.66**4.5★**— 1%**](https://www.amazon.co.uk/dp/B0CPJV3R63)
**~~View all trending →~~**
## **What buyers say about fractionated coconut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Excellent product”*
**Value For Money**12%
*“Good value”*
**Advertised Vs Actual Product**9%
*“As described”*
**Smell**7%
*“Smells amazing”*
**Moist/Dry**5%
*“Good moisturiser”*
**Suitability Dry Skin**5%
*“I find this really good for dry skin”*
**Soft Feel**4%
*“gentle”*
**Ease Of Use**3%
*“So much more convenient”*
**Absorbency**2%
*“easily absorbed”*
**Suitability Combination Skin**2%
*“Affordable, gentle, and perfect for sensitive skin”*
### **What buyers complain about **
**Smell**50%
*“This stuff smells really rancid”*
**Allergies**5%
*“Unfortunately I've had an allergic reaction to this”*
**Quality-Overall**5%
*“POOR QUALITY”*
**Value For Money**5%
*“Not worth the price”*
**Oily/Greasy**5%
*“Very oily”*
**Motor Power**4%
*“The pump dispenser doesnt work”*
**Moist/Dry**4%
*“Good oil a bit dry for me”*
**Size-Overall**4%
*“Loose cap”*
**Dispensing Mechanism**2%
*“bottle and lid are difficult to use near impossible to open bottle had to put into a soap dispenser to use”*
**Dilute/Watery**2%
*“This product is Watery”*
### **Top return reasons **
**Smell**55%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Size-Overall**4%
**Value For Money**4%
**Quality-Overall**4%
**Oily/Greasy**3%
**Functionality-Overall**2%
**Ingredients-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is fractionated coconut oil profitable to sell on Amazon United Kingdom?**
- The niche generates £93K/yr across 12 tracked products. 90-day search growth is +12.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the fractionated coconut oil niche?**
- 7 brands and 8 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in fractionated coconut oil?**
- Top complaints mined from reviews: Smell, Allergies, Quality-Overall. The return rate is 0.3%.
- **When does demand for fractionated coconut oil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the fractionated coconut oil niche?**
- Listings span £5.05–£15.24; the average listing price is £10.03 (sweet spot $15–$100). The average incumbent carries 18,202 reviews — the moat a new listing must climb.
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