---
title: "Reviews — foundation - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/foundation/reviews"
last_updated: "2026-08-09T18:31:22.426Z"
locale: en
meta:
  description: "Niche score 53/100 · £955K/yr market · 3.5M searches/yr · £7.99 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £955K/yr market · 3.5M searches/yr · £7.99 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — foundation - Flapen"
---

# **foundation**

**Worth a look**

Shows low returns (0.1%), but soft demand (-12.3% this quarter) keeps it on the watch list.

Market size 77Growth 19Conversion 43Competition 81Returns 99Price range 52Avg price 22Brand share 23Review moat 20Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Great****£955K**

£955K/yr · 3.5M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£4.20–£26.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£7.99**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****13,005.02**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

## Reviews