---
title: "Foot Deodorant — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/foot-deodorant"
last_updated: "2026-08-06T10:25:12.644Z"
locale: en
meta:
description: "Niche score 49/100 · £51K/yr market · 60K searches/yr · £6.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £51K/yr market · 60K searches/yr · £6.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foot Deodorant — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **foot deodorant**
**Skip it**
Prices mostly outside the sweet spot ($2.79–$12.20) — this niche doesn't clear our bar today.
Market size 13Growth 95Conversion 96Competition 15Returns 100Price range 0Avg price 17Brand share 17Review moat 36Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+117.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,913.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.00**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£51K**
£51K/yr · 60K searches
**Price range**
**Bad****£2.79–£12.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, foot deodorant is a £51K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foot deodorant market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**4%**
- Dr. Scholl's44% - Odor-Eaters19% - Salt Of the Earth19% - SZ STAR6% - Trust5% - LAMICARE3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — +117.3% search growth over the last 90 days.
3K2KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/foot-deodorant/trend)
## **Top foot deodorant search terms**
- **foot deodorant**27K/yr+72.4%12.6% conv. - **foot antiperspirant**10K/yr+152.4%10.5% conv. - **foot deodorant for smelly feet**11K/yr+194.0%14.1% conv. - **feet deodorant**8K/yr+162.1%9.3% conv. - **foot deodorant spray**4K/yr+116.3%9.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/foot-deodorant/search-terms)
## **Top foot deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scholl Fresh Step Antiperspirant Spray 96g - Anti Odour Shoe Spray Up To 24 Hour Freshness Tri-Active Formula Pack of 1**Dr. Scholl's**£3.33**4.5★3,120 rev](https://www.amazon.co.uk/dp/B00BG69AEE) [2**Salt of the Earth - Refillable Natural Foot Deodorant Spray - 100% Natural Origin Ingredients - Peppermint & Tea Tree - Suitable For Women Men & Kids - Vegan - Smart Refillable Format - 100 ml**Salt Of the Earth**£5.19**4.3★12,914 rev](https://www.amazon.co.uk/dp/B014331JRW) [3**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.07**4.6★362 rev](https://www.amazon.co.uk/dp/B0DR2H88Z6) [4**Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml**Odor-Eaters**£2.79**4.4★4,679 rev](https://www.amazon.co.uk/dp/B07DQLWWCV) [5**Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml**Odor-Eaters**£3.41**4.5★5,901 rev](https://www.amazon.co.uk/dp/B009OC3HGE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment**LAMICARE**£7.83**45 rev3mo ago](https://www.amazon.co.uk/dp/B0GVP88RBK) [**SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula**SZ STAR**£8.45**58 rev1y ago](https://www.amazon.co.uk/dp/B0DRJWPYDW) [**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.07**362 rev1y ago](https://www.amazon.co.uk/dp/B0DR2H88Z6) [**SweatBlock Antiperspirant Foot Lotion for Men & Women - Quick-Dry Hyperhidrosis Aid to Stop Excessive Sweating - Reduce Foot Odor - Non-Irritating - Dermatologist Tested - Travel Size 1.69 fl oz**SWEATBLOCK**£12.20**360 rev2y ago](https://www.amazon.co.uk/dp/B09TG1GSZ9) [**Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal**Beauty Formulas**£4.48**715 rev7y ago](https://www.amazon.co.uk/dp/B07GNP5HJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lamicare Anti-Sweat & Anti-Odour Foot Cream 75ml - Blocks Foot Odour Up to 10 Days Sweat Protection Clinically Proven Treatment**LAMICARE**£7.83**4.2★**▲ 152%**](https://www.amazon.co.uk/dp/B0GVP88RBK) [**Beauty Formulas Odour Control Shoe Spray & Foot Spray 150ml Cans. Antibacterial & Anti-fungal**Beauty Formulas**£4.48**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B07GNP5HJL) [**SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula**SZ STAR**£8.45**4.2★**▲ 44%**](https://www.amazon.co.uk/dp/B0DRJWPYDW) [**Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml**Odor-Eaters**£2.79**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B07DQLWWCV) [**Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection**Dr. Scholl's**£4.07**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0DR2H88Z6)
**~~View all trending →~~**
## **What buyers say about foot deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“theres no noticeable nasty smell”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Quality-Overall**7%
*“Good quality”*
**Value For Money**6%
*“the price is very good”*
**Moist/Dry**5%
*“Helps to keep the feet dry”*
**Efficiency**5%
*“Very effective”*
**Absorbency**5%
*“It absorbs quickly”*
**Ease Of Application**4%
*“Application is easy”*
**Strength**4%
*“Effective”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Smell**26%
*“A bit expensive and strange smell”*
**Moist/Dry**7%
*“doesnt dry well”*
**Functionality-Overall**6%
*“Didnt work”*
**Size-Overall**5%
*“It is smaller than I thought”*
**Adhesion/Stickiness**4%
*“goes on a bit sticky”*
**Advertised Vs Actual Product**4%
*“Because just rebottling any other old deodorant and saying it's special foot stuff, while not even bothering to check the bottle print, makes it and claims of special formulation feel like a lazy scam”*
**Heating**3%
*“within 10 minutes my feet start to over heat”*
**Value For Money**2%
*“I just wish it wasn't to expensive”*
**Thickness**1%
*“it isnt thick or chalky like some other treatments Ive tried in the past”*
**Strength**1%
*“Not very effective”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is foot deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +117.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the foot deodorant niche?**
- 8 brands and 49 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in foot deodorant?**
- Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.0%.
- **What does it cost to enter the foot deodorant niche?**
- Listings span £2.79–£12.20; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 2,914 reviews — the moat a new listing must climb.
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