---
title: "Foaming Hand Wash Refill — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/foaming-hand-wash-refill"
last_updated: "2026-08-09T17:25:06.491Z"
locale: en
meta:
description: "Niche score 47/100 · £59K/yr market · 96K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £59K/yr market · 96K searches/yr · £12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foaming Hand Wash Refill — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **foaming hand wash refill**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 16Conversion 59Competition 64Returns 100Price range 27Avg price 52Brand share 40Review moat 65Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****886.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.21–£19.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 96K searches
According to Flapen's Amazon United Kingdom niche tracking, foaming hand wash refill is a £59K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foaming hand wash refill market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **74%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**12%**
- Neat36% - flowcheer13% - Tirtyl11% - BAMBOEARTH11% - Raindrop Clean10% - Qtksceadlnce7% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -19.0% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/foaming-hand-wash-refill/trend)
## **Top foaming hand wash refill search terms**
- **neat handwash**12K/yr+51.7%4.6% conv. - **foaming hand wash refill**15K/yr-26.3%4.4% conv. - **neat handwash refills**6K/yr+13.3%9.0% conv. - **smol foaming hand wash**9K/yr-31.2%1.6% conv. - **foam soap refill**10K/yr-50.8%4.3% conv. - **foaming soap refill**5K/yr+1.4%4.8% conv. - **neat foaming hand wash**3K/yr+67.2%3.3% conv. - **raindrop soap refill**6K/yr-20.2%8.8% conv. - **foaming hand soap refill**4K/yr+1.1%3.1% conv. - **foam hand wash refill**5K/yr-64.8%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/foaming-hand-wash-refill/search-terms)
## **Top foaming hand wash refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£5K12%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neat Foaming Hand Wash Refills 6x30ml (2x Green Tea & Bergamot 2x Mango & Fig 1x Sweet Rose Water 1x Cotton & Bluebell) - Dermatologically Approved Hand Soap - Suitable for Sensitive Skin**Neat**£19.76**4.6★81 rev](https://www.amazon.co.uk/dp/B0F99WVB4D) [2**18 Pack Natural Foaming Hand Soap Tablets - Soft Moisturizing Handwash Tab Refills - 1 Tablet = 9 Oz Refillable Liquid Wash Foam Handsoap - Eco-Friendly Paper Softsoap Refill Tabs (Variety Pack)**BAMBOEARTH**£8.28**4.3★231 rev](https://www.amazon.co.uk/dp/B0D94DW93X) [3**Tirtyl Skipper Foaming Hand Soap Tablet Refills - 6 Pack - 1.5L total (6x 250ml) - Rebranded - Compostable Packaging - Variety Fragrance Pack**Tirtyl**£6.57**4.2★1,954 rev](https://www.amazon.co.uk/dp/B0983TXR1Y) [4**Flowcheer Foaming Hand Soap Refill Tablets 12 Pack (Makes 12 x 250ML) Variety Fragrance Fresh & Clean Handwash No Plastic Bottle**flowcheer**£9.76**4.3★678 rev](https://www.amazon.co.uk/dp/B0BPSCMB8D) [5**Neat Eco-Friendly Foaming Hand Wash Kit (Green Refillable Metal Handwash Dispenser 300ml + 4 Hand Soap Refills) - Dermatologically Approved for Sensitive Skin - Liquid Soap Set for Home & Workplaces**Neat**£16.00**4.7★145 rev](https://www.amazon.co.uk/dp/B0DV5HM51Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neat Eco-Friendly Foaming Hand Wash Discovery Kit (Stone Refillable Handwash Dispenser 300ml + 4 Hand Soap Refills) Dermatologically Approved for Sensitive Skin - Liquid Soap Set for Home & Workplace**Neat**£16.09**145 rev5mo ago](https://www.amazon.co.uk/dp/B0GHQLS8HK) [**SC Johnson Professional Clear Foam Refill Kit - Foaming Cleanser - Hand Wash for Sensitive Skin - Perfume Free - 2 Recharge Catridges - 1 Litre - for Professional Use Only**SC Johnson Professional**£17.98**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FP32GC9Z) [**Neat Eco-Friendly Foaming Washing Up & Kitchen Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang & Lime & Matcha Scent Minimal Cleaning Solution for Home (6x 30ml Concentrate Bottles)**Neat**£14.85**41 rev1y ago](https://www.amazon.co.uk/dp/B0F9Z4PQQ3) [**Neat Foaming Hand Wash Refills 6x30ml (2x Green Tea & Bergamot 2x Mango & Fig 1x Sweet Rose Water 1x Cotton & Bluebell) - Dermatologically Approved Hand Soap - Suitable for Sensitive Skin**Neat**£19.76**81 rev1y ago](https://www.amazon.co.uk/dp/B0F99WVB4D) [**Neat Foaming Body Wash Discovery Kit (1 Refillable Bottle 500ml + 3 Refills 50ml each) Dermatologically Approved Shower Gel & Liquid Soap Set for Men & Women Bodywash Suitable for Sensitive Skin**Neat**£16.10**19 rev1y ago](https://www.amazon.co.uk/dp/B0F9B11HVD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flowcheer Foaming Hand Soap Refill Tablets -5 Sample Pack Hand Wash Tablets Zero Waste Eco Friendly Cleaning Supplies-Fills 5 X 250ml Refillable Foam Dispenser**flowcheer**£4.73**4.3★**▲ 211%**](https://www.amazon.co.uk/dp/B0CRHRXND2) [**Neat Eco-Friendly Foaming Hand Wash Discovery Kit (Stone Refillable Handwash Dispenser 300ml + 4 Hand Soap Refills) Dermatologically Approved for Sensitive Skin - Liquid Soap Set for Home & Workplace**Neat**£16.09**4.7★**▲ 191%**](https://www.amazon.co.uk/dp/B0GHQLS8HK) [**Neat Eco-Friendly Foaming Washing Up & Kitchen Spray Refill Kit Mango & Fig Grapefruit & Ylang Ylang & Lime & Matcha Scent Minimal Cleaning Solution for Home (6x 30ml Concentrate Bottles)**Neat**£14.85**4.1★**▲ 76%**](https://www.amazon.co.uk/dp/B0F9Z4PQQ3) [**Neat Foaming Hand Wash Refills 6x30ml (2x Green Tea & Bergamot 2x Mango & Fig 1x Sweet Rose Water 1x Cotton & Bluebell) - Dermatologically Approved Hand Soap - Suitable for Sensitive Skin**Neat**£19.76**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B0F99WVB4D) [**Neat Foaming Hand Wash Refills Cotton & Bluebell Scent 6 x 30ml - Dermatologically Approved Liquid Hand Soap - Eco-Friendly Handwash Suitable for Sensitive Skin - Gentle Handwash For Home & Office**Neat**£19.76**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0F99Q6XQJ)
**~~View all trending →~~**
## **What buyers say about foaming hand wash refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Lovely fragrance”*
**Value For Money**11%
*“Good value”*
**Quality-Overall**10%
*“Excellent product just as described”*
**Ease Of Cleaning**5%
*“Feels like it cleans better than any other Ive tried”*
**Eco Friendliness**4%
*“Very eco friendly”*
**Dispensing Mechanism**4%
*“I just used the dispensers I already had so was really happy”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**3%
*“for me it feels smooth, pleasant, and not harsh or cheap like some”*
**Texture/Consistency-Overall**2%
*“The consistency is great”*
**Foam**2%
*“Nice foam and delicate on skin, smells nice too”*
### **What buyers complain about **
**Smell**16%
*“not a pleasant fragrance at all”*
**Leak-Proof**10%
*“arrived leaking”*
**Value For Money**7%
*“Too expensive”*
**Dispensing Mechanism**6%
*“pumps rubbish dosent dispenser correctly keeps getting stuck”*
**Dilute/Watery**6%
*“Very poor foam - very watery despite being made up EXACTLY as per directions”*
**Ingredients-Overall**4%
*“contains a dangerous chemical”*
**Moist/Dry**3%
*“my hands do feel dryer although I am used to moisturising hand soaps so that could be why”*
**Quality-Overall**3%
*“Its really low quality”*
**Ease Of Cleaning**3%
*“if you're looking for good cleaning I would look elsewhere”*
**Instructions/User Manual/Troubleshooting**2%
*“No instructions”*
### **Top return reasons **
**Dispensing Mechanism**29%
**Smell**14%
**Defective Material/Parts**7%
**Color Fading/Discoloration**7%
**Quality-Overall**7%
**Ease Of Cleaning**5%
**Product Condition**4%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Strength**4%
## **Common questions**
- **Is foaming hand wash refill profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the foaming hand wash refill niche?**
- 13 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in foaming hand wash refill?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- **When does demand for foaming hand wash refill peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the foaming hand wash refill niche?**
- Listings span £2.21–£19.76; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.
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