---
title: "Trend — fenvio truetone - ph adjusting lipstick - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fenvio-truetone-ph-adjusting-lipstick/trend"
last_updated: "2026-08-09T15:28:28.379Z"
locale: en
meta:
  description: "Niche score 59/100 · £184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fenvio truetone - ph adjusting lipstick - Flapen"
---

# **fenvio truetone - ph adjusting lipstick**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 0Conversion 78Competition 82Returns 98Price range 0Avg price 19Brand share 92Review moat 74Quality gap 96

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****544.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£184K**

£184K/yr · 350K searches

**Avg price**

**Bad****£6.82**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-66.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.87–£14.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Trend