---
title: "Fenvio Truetone - Ph Adjusting Lipstick — £184K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fenvio-truetone-ph-adjusting-lipstick"
last_updated: "2026-08-09T17:51:26.880Z"
locale: en
meta:
description: "Niche score 59/100 · £184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £184K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fenvio Truetone - Ph Adjusting Lipstick — £184K/yr Amazon UK Niche (2026) - Flapen"
---
# **fenvio truetone - ph adjusting lipstick**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 0Conversion 78Competition 82Returns 98Price range 0Avg price 19Brand share 92Review moat 74Quality gap 96
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****544.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£184K**
£184K/yr · 350K searches
**Avg price**
**Bad****£6.82**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-66.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.87–£14.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, fenvio truetone - ph adjusting lipstick is a £184K/yr Amazon United Kingdom market (350K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenvio truetone - ph adjusting lipstick market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£136K–£171K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **98%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**43%**
Top 20: 84%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**52%**
- Generic15% - Kenmohuo10% - Zouwel7% - JusttMee6% - ASPUIC5% - Yabzfal5%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -66.5% search growth over the last 90 days.
13K8KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/fenvio-truetone-ph-adjusting-lipstick/trend)
## **Top fenvio truetone - ph adjusting lipstick search terms**
- **colour changing lipstick**68K/yr-39.7%4.6% conv. - **fenvio lipstick**81K/yr-74.7%3.6% conv. - **ph lipstick colour changing**33K/yr-69.4%4.8% conv. - **fenvio truetone - ph adjusting lipstick**59K/yr-72.4%3.9% conv. - **ph lipstick**16K/yr-72.0%3.3% conv. - **colour change lipstick**8K/yr-41.0%4.1% conv. - **clear lipstick that changes colour**6K/yr-36.3%7.7% conv. - **fenvio**17K/yr-76.9%2.2% conv. - **fenvio lipstick uk**7K/yr-66.0%3.6% conv. - **ph changing lipstick**8K/yr-72.0%4.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fenvio-truetone-ph-adjusting-lipstick/search-terms)
## **Top fenvio truetone - ph adjusting lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£11K9%£17K12%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Transferproof Colour Changing Lipstick Long Lasting 24H Lipstick Moisturizing Glossy Tinted Lip Gloss with Gold Foil Temperature Reactive Lip stick for Women Non-Sticky Kiss-Proof**Kenmohuo**£6.38**3.9★32 rev](https://www.amazon.co.uk/dp/B0FBRGF9FM) [2**Fenvios Truetone - PH Adjusting Lipstick Fenvios Lipstick Transparente Transferproof Gold Crystal Color Changing Lip Lipsticks Moisturizing Glossy Shine Lip Gloss (2)**Generic**£4.41**3.6★43 rev](https://www.amazon.co.uk/dp/B0F9NCM9BD) [3**Colour Changing Lipstick PH Adjusting Lipstick for Young & Old Women Long Lasting Moisturizing Clear Lip Stick**JusttMee**£6.99**4.4★90 rev](https://www.amazon.co.uk/dp/B0G6CRL1F1) [4**2026 New Upgraded Color Changing Lipstick for Women PH Lipstick Color Changing Clear Lip stick That Changes Color (1PCS)**Generic**£7.50**4.6★13 rev](https://www.amazon.co.uk/dp/B0GY8Z9MDL) [5**Transferproof Colour Changing Lipstick Colour Changing Lip Balm with Gold Foil Long Lasting 24 Hours Lipsticks Non-Sticky Temperature Changing Lipstick Hydrate and Nourish Glossy Shine Lip Gloss**ASPUIC**£4.72**4.1★86 rev](https://www.amazon.co.uk/dp/B0FH78XD7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Colour Changing Lipsticks**Yabzfal**£6.79**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GSPQNW86) [**2PCS Transfer Proof Color Changing Lipsticks Magic Temperature Activated Lip Stain PH Adjusting Clear Lipstick with Gold Crystal Lipsticks Long Lasting Moisturizing Lip Stick (Flowers + Gold Foil)**Zouwel**£8.20**38 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQVY3PP) [**for Older Women and YoungWomen (2 Pcs)**Yabzfal**£8.39**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQPQ7Q2) [**Colour Changing Lipstick PH Adjusting Lipstick Temperature Sensitive Colour Change Lip Balm with Gold Foil Transfer Proof PH Lipsticks for Older Women Long Lasting Glossy Shine for All Skin Tones**SEECCC**£3.64**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GSBB8HNN) [**3Pack Colour Changing Lipstick PH Adjusting Lipstick Temperature Reactive Lip Tint Long Lasting Moisturising Gloss Natural pH Lip stick with Gold Foil Hydrating Shine Smooth Glossy for All Skin**Zouwel**£8.80**39 rev5mo ago](https://www.amazon.co.uk/dp/B0GLPSC4T1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colour Changing Lipstick PH Adjusting Lipstick Temperature Sensitive Colour Change Lip Balm with Gold Foil Transfer Proof PH Lipsticks for Older Women Long Lasting Glossy Shine for All Skin Tones**SEECCC**£3.64**3.8★**▲ 430%**](https://www.amazon.co.uk/dp/B0GSBB8HNN) [**2026 New Upgraded Color Changing Lipstick for Women PH Lipstick Color Changing Clear Lip stick That Changes Color (1PCS)**Generic**£7.50**4.6★**▲ 425%**](https://www.amazon.co.uk/dp/B0GY8Z9MDL) [**2PCS Colour Changing Lipsticks**Yabzfal**£6.79**3.3★**▲ 357%**](https://www.amazon.co.uk/dp/B0GSPQNW86) [**Fenvios Truetone - PH Adjusting Lipstick Fenvios Lipstick Transparente Transferproof Gold Crystal Color Changing Lip Lipsticks Moisturizing Glossy Shine Lip Gloss(3)**Generic**£6.64**3.6★**▲ 354%**](https://www.amazon.co.uk/dp/B0F9NT95RD) [**for Older Women and YoungWomen (2 Pcs)**Yabzfal**£8.39**3.7★**▲ 325%**](https://www.amazon.co.uk/dp/B0GSQPQ7Q2)
**~~View all trending →~~**
## **What buyers say about fenvio truetone - ph adjusting lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Lasting colour”*
**Quality-Overall**13%
*“Excellent Product”*
**Advertised Vs Actual Product**8%
*“As described”*
**Moist/Dry**8%
*“Very moisturising”*
**Value For Money**6%
*“Good price”*
**Soft Feel**5%
*“Nice and smooth”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**3%
*“Stay All Day Flawless”*
**Suitability Combination Skin**3%
*“Works 'wonders' on the skin”*
**Ease Of Application**3%
*“They apply smoothly”*
### **What buyers complain about **
**Color**32%
*“The wrong colour”*
**Durability**12%
*“Broke so easily”*
**Value For Money**7%
*“Not worth the cost”*
**Moist/Dry**6%
*“Also didn't seem very moisturising”*
**Functionality-Overall**3%
*“Results were not what I expected”*
**Quality-Overall**3%
*“Absolute rubbish”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Smell**2%
*“An almost chemical smell”*
**Allergies**2%
*“Skin reaction”*
**Brightness/Shine/Glow**1%
*“The initial shine fades slightly”*
### **Top return reasons **
**Color**29%
**Advertised Vs Actual Product**12%
**Functionality-Overall**8%
**Durability**6%
**Product Condition**6%
**Quality-Overall**4%
**Adhesion/Stickiness**4%
**Damage/Burn Hair**4%
**Moist/Dry**4%
**Smell**3%
## **Common questions**
- **Is fenvio truetone - ph adjusting lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £184K/yr across 47 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the fenvio truetone - ph adjusting lipstick niche?**
- 38 brands and 69 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in fenvio truetone - ph adjusting lipstick?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the fenvio truetone - ph adjusting lipstick niche?**
- Listings span £2.87–£14.92; the average listing price is £6.82 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.
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