---
title: "Femfresh Wipes — £214K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/femfresh-wipes"
last_updated: "2026-08-09T14:22:03.114Z"
locale: en
meta:
description: "Niche score 35/100 · £214K/yr market · 295K searches/yr · £4.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £214K/yr market · 295K searches/yr · £4.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Femfresh Wipes — £214K/yr Amazon UK Niche (2026) - Flapen"
---
# **femfresh wipes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 24Conversion 97Competition 0Returns 100Price range 0Avg price 13Brand share 0Review moat 37Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£214K**
£214K/yr · 295K searches
**Review moat**
**Okay****2,786.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.72**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.00–£9.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, femfresh wipes is a £214K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **femfresh wipes market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£236K–£283K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Femfresh80% - Generic9% - Vagisil6% - Rael5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/femfresh-wipes/trend)
## **Top femfresh wipes search terms**
- **femfresh wipes**80K/yr+17.0%12.1% conv. - **feminine wipes**73K/yr-7.4%7.9% conv. - **intimate wipes**55K/yr-11.8%5.5% conv. - **intimate wipes for women**18K/yr-1.7%6.0% conv. - **fem fresh wipes**13K/yr+28.9%16.8% conv. - **feminine wipes for women**12K/yr-9.4%8.0% conv. - **vagisil wipes**6K/yr-21.7%10.7% conv. - **vaginal wipes**7K/yr-23.0%9.1% conv. - **vagisil wipes women**5K/yr+10.2%17.7% conv. - **fem wipes**4K/yr+20.9%15.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/femfresh-wipes/search-terms)
## **Top femfresh wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£43K40%£86K60%£128K80%£171K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count**Femfresh**£2.00**4.7★7,706 rev](https://www.amazon.co.uk/dp/B004ZWLWBA) [2**Femfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count**Femfresh**£2.41**4.3★70 rev](https://www.amazon.co.uk/dp/B0GL8VZHV8) [3**Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly**Generic**£6.25**4.7★113 rev](https://www.amazon.co.uk/dp/B0DDYSCSDD) [4**VAGISIL Soothing Oatmeal Intimate Wipes for Burning & Irritation 12 Wipes Sachet**Vagisil**£3.49**4.6★2,339 rev](https://www.amazon.co.uk/dp/B01AXYLCWW) [5**Rael Flushable Feminine Intimate Wipes - pH-Balanced Unscented Aloe Vera Extract Safe for Sensitive Skin Vegan & Cruelty Free Travel Size (10 Count Pack of 3)**Rael**£9.47**4.5★3,704 rev](https://www.amazon.co.uk/dp/B078RYNNPS)
### **Newest**
by launch date
[**Femfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count**Femfresh**£2.41**70 rev5mo ago](https://www.amazon.co.uk/dp/B0GL8VZHV8) [**Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly**Generic**£6.25**113 rev1y ago](https://www.amazon.co.uk/dp/B0DDYSCSDD) [**Rael Flushable Feminine Intimate Wipes - pH-Balanced Unscented Aloe Vera Extract Safe for Sensitive Skin Vegan & Cruelty Free Travel Size (10 Count Pack of 3)**Rael**£9.47**3,704 rev8y ago](https://www.amazon.co.uk/dp/B078RYNNPS) [**VAGISIL Soothing Oatmeal Intimate Wipes for Burning & Irritation 12 Wipes Sachet**Vagisil**£3.49**2,339 rev12y ago](https://www.amazon.co.uk/dp/B01AXYLCWW) [**Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count**Femfresh**£2.00**7,706 rev14y ago](https://www.amazon.co.uk/dp/B004ZWLWBA)
### **Trending**
90-day click momentum
[**Femfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count**Femfresh**£2.41**4.3★**▲ 174%**](https://www.amazon.co.uk/dp/B0GL8VZHV8) [**Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count**Femfresh**£2.00**4.7★**— 2%**](https://www.amazon.co.uk/dp/B004ZWLWBA) [**VAGISIL Soothing Oatmeal Intimate Wipes for Burning & Irritation 12 Wipes Sachet**Vagisil**£3.49**4.6★**▼ 29%**](https://www.amazon.co.uk/dp/B01AXYLCWW) [**Rael Flushable Feminine Intimate Wipes - pH-Balanced Unscented Aloe Vera Extract Safe for Sensitive Skin Vegan & Cruelty Free Travel Size (10 Count Pack of 3)**Rael**£9.47**4.5★**▼ 38%**](https://www.amazon.co.uk/dp/B078RYNNPS) [**Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly**Generic**£6.25**4.7★**▼ 39%**](https://www.amazon.co.uk/dp/B0DDYSCSDD)
## **What buyers say about femfresh wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**11%
*“Cleans as expected”*
**Smell**11%
*“Fragrance is subtle and pleasing”*
**Ease Of Use**10%
*“Easy to use”*
**Quality-Overall**9%
*“The quality of the wipes themselves is good”*
**Soft Feel**6%
*“soft to the touch”*
**Ease Of Cleaning**6%
*“Cleans as expected”*
**Moist/Dry**6%
*“Theyre moist enough to work well”*
**Value For Money**6%
*“Good value for money”*
**Size-Overall**5%
*“However, they are a good size”*
**Allergies**4%
*“no irritation for me”*
### **What buyers complain about **
**Size-Overall**13%
*“Size is also not the best”*
**Moist/Dry**9%
*“They are not as moist”*
**Quality-Overall**8%
*“Not the best”*
**Smell**6%
*“These wipes dont have a nice smell”*
**Hard Feel**5%
*“Harsh”*
**Value For Money**4%
*“The price is expensive for 25 wipes”*
**Ease Of Cleaning**3%
*“they are not as strong as some wipes”*
**Durability**2%
*“they break up easily”*
**Thin**2%
*“Very thin”*
**Ease Of Use**1%
*“However, when I started using them I found it difficult to grab one and three came out at once”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Smell**25%
**Adhesion/Stickiness**13%
**Size-Overall**13%
**Thin**13%
**Ingredients-Overall**13%
## **Common questions**
- **Is femfresh wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £214K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the femfresh wipes niche?**
- 4 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in femfresh wipes?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Quality-Overall. The return rate is 0.1%.
- **When does demand for femfresh wipes peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the femfresh wipes niche?**
- Listings span £2.00–£9.47; the average listing price is £4.72 (sweet spot $15–$100). The average incumbent carries 2,786 reviews — the moat a new listing must climb.
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