---
title: "Faux Locs — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/faux-locs"
last_updated: "2026-08-09T17:21:35.016Z"
locale: en
meta:
description: "Niche score 40/100 · £11K/yr market · 91K searches/yr · £18.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £11K/yr market · 91K searches/yr · £18.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Faux Locs — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **faux locs**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 17Conversion 9Competition 38Returns 75Price range 91Avg price 83Brand share 46Review moat 65Quality gap 65
**Price range**
**Great****£14.25–£28.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£18.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****897.65**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£11K**
£11K/yr · 91K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, faux locs is a £11K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **faux locs market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£23K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#315**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **273 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**18%**
- Alaleibaby26% - LLZBEAUTYHair25% - FALEMEI13% - Firstcyh Hair7% - ENBEAUTIFUL6% - Leeven5% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/faux-locs/trend)
## **Top faux locs search terms**
- **faux locs**30K/yr-8.4%0.8% conv. - **locs**17K/yr-22.6%0.7% conv. - **locs crochet hair**13K/yr-22.1%0.9% conv. - **soft locs**12K/yr-22.0%1.7% conv. - **crochet locs**8K/yr-15.6%1.1% conv. - **goddess locs crochet hair**5K/yr-5.4%0.2% conv. - **goddess locs**2K/yr+35.0%0.6% conv. - **crochet faux locs**3K/yr-11.4%0.5% conv. - **faux locs crochet hair**804/yr-26.3%1.8% conv. - **soft locs 24 inch**523/yr-46.9%8.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/faux-locs/search-terms)
## **Top faux locs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£2K30%£3K40%£4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alaleibaby Faux Locs 24 Inch Crochet Hair New Soft Locs 6 Packs/Lot Curly Wavy Pre-Looped Faux Locs Goddess Synthetic Fiber Hair Extensions (24 Inch 1B)**Alaleibaby**£16.19**4.3★197 rev](https://www.amazon.co.uk/dp/B09H268LHS) [2**8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions Braiding Hair (#1B 24Inch (Pack of 8))**LLZBEAUTYHair**£15.88**4.4★85 rev](https://www.amazon.co.uk/dp/B0F8HM5XMG) [3**Faux Locs 8 Packs Crochet Hair Pre-Looped Soft Locs Crochet Hair Extensions for Black Women 14Inch Faux Locs Crochet Braids Boho Goddess Synthetic Fiber Hair Extensions1B#).**Firstcyh Hair**£15.66**4.4★571 rev](https://www.amazon.co.uk/dp/B0CBK1MJWL) [4**Enbeautiful Boho Faux Locs Crochet Hair 24 Inch 9 Packs Pre-Looped Goddess Locs with Curly Ends Soft Bohemian River Locs for Black Women (1B#)**ENBEAUTIFUL**£19.30**4.3★43 rev](https://www.amazon.co.uk/dp/B0FC1VF91P) [5**FALEMEI Faux Locs Crochet Hair 30 Inch Soft Locs for Distressed Locs 6Pack Faux Crochet Locs Butterfly Locs Crochet Hair for Women**FALEMEI**£16.91**4.5★723 rev](https://www.amazon.co.uk/dp/B0B5LC8NB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 Packs Boho Faux Locs Crochet Hair 18 Inch Boho Soft Locs With Curly Ends Bohemian Goddess Hair Extensions For Black Women (1B#-Natural Black 18 Inch (Pack of 9))**ZIYANGBABA**£18.26**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4GGW78) [**FALEMEI Boho Locs Crochet Hair 24 Inch Goddess Braids Crochet Hair for Black Women 8 Packs Boho Faux Locs With Curly Ends Pre Looped Bohemian(1B# 24 Inch (Pack of 8))**FALEMEI**£20.37**36 rev1y ago](https://www.amazon.co.uk/dp/B0FDKCM8CG) [**Enbeautiful Boho Faux Locs Crochet Hair 24 Inch 9 Packs Pre-Looped Goddess Locs with Curly Ends Soft Bohemian River Locs for Black Women (1B#)**ENBEAUTIFUL**£19.30**43 rev1y ago](https://www.amazon.co.uk/dp/B0FC1VF91P) [**8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions Braiding Hair (#1B 24Inch (Pack of 8))**LLZBEAUTYHair**£15.88**85 rev1y ago](https://www.amazon.co.uk/dp/B0F8HM5XMG) [**8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions (#1B 30Inch (Pack of 8))**LLZBEAUTYHair**£18.58**85 rev1y ago](https://www.amazon.co.uk/dp/B0F8HFZQ38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions (#1B 30Inch (Pack of 8))**LLZBEAUTYHair**£18.58**4.4★**▲ 323%**](https://www.amazon.co.uk/dp/B0F8HFZQ38) [**8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions (#1B 18Inch (Pack of 8))**LLZBEAUTYHair**£15.77**4.4★**▲ 290%**](https://www.amazon.co.uk/dp/B0F8H77F5L) [**Leeven 30 Inch Distressed Faux Locs 6 Packs Long Butterfly Faux Locs Crochet Hair Synthetic Crochet Braids Pre-looped Soft Locs Crochet Locs Hair Extensions 1B#**Leeven**£28.47**4.4★**▲ 104%**](https://www.amazon.co.uk/dp/B0BNTZQ8Q9) [**Faux Locs 8 Packs Crochet Hair Pre-Looped Soft Locs Crochet Hair Extensions for Black Women 14Inch Faux Locs Crochet Braids Boho Goddess Synthetic Fiber Hair Extensions1B#).**Firstcyh Hair**£15.66**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0CBK1MJWL) [**9 Packs Boho Faux Locs Crochet Hair 18 Inch Boho Soft Locs With Curly Ends Bohemian Goddess Hair Extensions For Black Women (1B#-Natural Black 18 Inch (Pack of 9))**ZIYANGBABA**£18.26**4.2★**▲ 64%**](https://www.amazon.co.uk/dp/B0FR4GGW78)
**~~View all trending →~~**
## **What buyers say about faux locs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“I am very happy with the quality of this hair”*
**Soft Feel**14%
*“Hair is soft”*
**Value For Money**11%
*“Value for money”*
**Weight Light**7%
*“Theyre also not too heavy on my head at all”*
**Assembly/Installation**6%
*“easy to install”*
**Hair Styling**6%
*“this is the style for you”*
**Texture/Consistency-Overall**5%
*“Nicely textured”*
**Advertised Vs Actual Product**5%
*“As pictured, and as expected”*
**Size-Overall**4%
*“Fit the bill”*
**Brightness/Shine/Glow**4%
*“It was shiny”*
### **What buyers complain about **
**Thickness**17%
*“Thin and poor qaulity”*
**Hair Related**17%
*“I didn't like the hair”*
**Brightness/Shine/Glow**8%
*“Its very shiny, and a very jet Black, to me its looks plasticky and fake”*
**Suitability Straight Hair**8%
*“Hair not consistent”*
**Suitability Long Hair**8%
*“a bit too skinny for my hair”*
**Size-Overall**4%
*“not long enough”*
### **Top return reasons **
**Thin**16%
**Color**9%
**Size-Overall**9%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Shape/Style**7%
**Suitability Long Hair**7%
**Suitability Straight Hair**7%
**Suitability Short Hair**6%
**Hard Feel**4%
## **Common questions**
- **Is faux locs profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the faux locs niche?**
- 11 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in faux locs?**
- Top complaints mined from reviews: Thickness, Hair Related, Brightness/Shine/Glow. The return rate is 2.0%.
- **When does demand for faux locs peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the faux locs niche?**
- Listings span £14.25–£28.47; the average listing price is £18.05 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.
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