---
title: "Fanola — £628K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fanola"
last_updated: "2026-08-09T17:20:59.741Z"
locale: en
meta:
description: "Niche score 46/100 · £628K/yr market · 339K searches/yr · £11.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £628K/yr market · 339K searches/yr · £11.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fanola — £628K/yr Amazon UK Niche (2026) - Flapen"
---
# **fanola**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 26Conversion 98Competition 31Returns 100Price range 25Avg price 46Brand share 0Review moat 20Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£628K**
£628K/yr · 339K searches
**Avg price**
**Okay****£11.52**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£3.53–£18.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****13,223.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fanola is a £628K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fanola market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£576K–£691K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- FANOLA56% - Fudge33% - OLAPLEX9% - PROVOKE2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +0.5% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/fanola/trend)
## **Top fanola search terms**
- **fanola no yellow shampoo**115K/yr-7.3%14.5% conv. - **fudge purple shampoo**82K/yr+10.8%16.1% conv. - **fanola purple shampoo**37K/yr-8.1%14.1% conv. - **olaplex purple shampoo**20K/yr+15.4%16.3% conv. - **toning shampoo for blonde hair**10K/yr-6.8%2.4% conv. - **no yellow shampoo**9K/yr+5.3%6.8% conv. - **provoke go ashy**7K/yr-0.8%5.9% conv. - **anti yellow shampoo**7K/yr+4.8%2.6% conv. - **fanola no yellow**6K/yr-0.4%8.3% conv. - **fudge purple shampoo and conditioner**6K/yr+5.9%10.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/fanola/search-terms)
## **Top fanola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£63K20%£126K30%£188K40%£251K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fanola No Yellow Shampoo Anti-Yellow Shampoo for Healthy and Vital Blonde Hair 1000 ml Unscented Pack of 1**FANOLA**£13.38**4.6★97,692 rev](https://www.amazon.co.uk/dp/B00CGPMEAQ) [2**Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)**FANOLA**£8.04**4.6★6,356 rev](https://www.amazon.co.uk/dp/B08DFY5V5H) [3**Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml**Fudge**£7.58**4.6★3,714 rev](https://www.amazon.co.uk/dp/B07GXS29TD) [4**Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml**Fudge**£7.84**4.7★9,285 rev](https://www.amazon.co.uk/dp/B07GXSWBLM) [5**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£17.61**4.6★11,629 rev](https://www.amazon.co.uk/dp/B09FYK7FKR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy**PROVOKE**£3.53**720 rev2y ago](https://www.amazon.co.uk/dp/B0D5QRYXSJ) [**Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£18.91**2,137 rev2y ago](https://www.amazon.co.uk/dp/B0CGFYR4JQ) [**Fanola Wonder No Yellow Shampoo Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 1000ml**FANOLA**£16.10**355 rev3y ago](https://www.amazon.co.uk/dp/B0BP822QCB) [**Fanola Wonder Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 350ml**FANOLA**£10.91**862 rev3y ago](https://www.amazon.co.uk/dp/B0BJ6XF7F2) [**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£17.61**11,629 rev4y ago](https://www.amazon.co.uk/dp/B09FYK7FKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£18.91**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0CGFYR4JQ) [**Fanola Wonder No Yellow Shampoo Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 1000ml**FANOLA**£16.10**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B0BP822QCB) [**PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy**PROVOKE**£3.53**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0D5QRYXSJ) [**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**OLAPLEX**£17.61**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B09FYK7FKR) [**Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)**FANOLA**£8.04**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B08DFY5V5H)
**~~View all trending →~~**
## **What buyers say about fanola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Shampoo quality is good too”*
**Suitability Colored Hair**14%
*“Overall, its decent if you want to keep blonde or grey hair looking fresher”*
**Value For Money**13%
*“Good value for price”*
**Color**13%
*“I have so many compliments on the colour”*
**Smell**7%
*“Nice smell, hair feels clean”*
**Soft Feel**5%
*“hair is soft”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**2%
*“Effective”*
**Moist/Dry**2%
*“It doesnt leave my hair feeling dry”*
### **What buyers complain about **
**Color**20%
*“White to dull grey”*
**Moist/Dry**12%
*“Made my hair feel dry”*
**Suitability Colored Hair**9%
*“It also appears to have stripped the semi permanent dye from my hair”*
**Smell**5%
*“terrible smell”*
**Value For Money**4%
*“Terrible value for money”*
**Suitability Short Hair**4%
*“Awful, made hair like straw”*
**Functionality-Overall**4%
*“Didnt work for me”*
**Allergies**3%
*“Horrible allergic reaction careful”*
**Hair Related**3%
*“Made my hair much worse”*
**Size-Overall**2%
*“it is tiny”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is fanola profitable to sell on Amazon United Kingdom?**
- The niche generates £628K/yr across 16 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the fanola niche?**
- 4 brands and 87 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fanola?**
- Top complaints mined from reviews: Color, Moist/Dry, Suitability Colored Hair. The return rate is 0.0%.
- **When does demand for fanola peak?**
- Demand peaks in Jan–Apr–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the fanola niche?**
- Listings span £3.53–£18.91; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 13,223 reviews — the moat a new listing must climb.
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