---
title: "Products — false nails - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/false-nails/products"
last_updated: "2026-08-09T09:05:09.396Z"
locale: en
meta:
  description: "Niche score 58/100 · £948K/yr market · 6.6M searches/yr · £5.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £948K/yr market · 6.6M searches/yr · £5.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — false nails - Flapen"
---

# **false nails**

**Launch it**

A $948K/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.

Market size 77Growth 33Conversion 32Competition 73Returns 98Price range 0Avg price 16Brand share 73Review moat 24Quality gap 87

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£948K**

£948K/yr · 6.6M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,300.1**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.67**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.84–£12.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products