---
title: "Reviews — fake tan - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/fake-tan/reviews"
last_updated: "2026-08-09T21:14:43.861Z"
locale: en
meta:
  description: "Niche score 56/100 · £1.2M/yr market · 2.0M searches/yr · £8.09 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £1.2M/yr market · 2.0M searches/yr · £8.09 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — fake tan - Flapen"
---

# **fake tan**

**Launch it**

A $1.2M/yr market growing +35.4% this quarter with returns at 0.1% — clears our launch bar.

Market size 81Growth 60Conversion 77Competition 51Returns 100Price range 23Avg price 22Brand share 11Review moat 23Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 2.0M searches

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+35.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,799.88**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£3.36–£18.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.09**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Reviews