---
title: "Factor 100 Sun Cream — £150K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/factor-100-sun-cream"
last_updated: "2026-08-09T15:05:35.381Z"
locale: en
meta:
description: "Niche score 64/100 · £150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Factor 100 Sun Cream — £150K/yr Amazon UK Niche (2026) - Flapen"
---
# **factor 100 sun cream**
**Worth a look**
Shows demand growing +259.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 99Conversion 68Competition 68Returns 99Price range 53Avg price 73Brand share 35Review moat 24Quality gap 62
**Growth**
**Incredible****+259.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.71**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.23–£25.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£150K**
£150K/yr · 165K searches
**Review moat**
**Bad****5,260.56**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, factor 100 sun cream is a £150K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **factor 100 sun cream market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£147K–£184K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**13%**
- Banana Boat49% - Eucerin18% - ultrasun8% - ISBEAUSOLS5% - Neutrogena4% - CTUBLIAUNX3% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +259.7% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/factor-100-sun-cream/trend)
## **Top factor 100 sun cream search terms**
- **banana boat sunscreen**42K/yr+314.3%4.4% conv. - **factor 100 sun cream**27K/yr+332.4%5.1% conv. - **spf 100**17K/yr+245.2%4.0% conv. - **banana boat**18K/yr+263.8%2.8% conv. - **spf 100 sunscreen**14K/yr+205.6%3.5% conv. - **banana boat spray sunscreen**4K/yr+288.3%7.7% conv. - **ultrasun sport**5K/yr+518.2%10.3% conv. - **sport sunscreen**4K/yr+388.7%2.3% conv. - **sports sunscreen**5K/yr+29.8%2.7% conv. - **spf100**3K/yr+310.5%3.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/factor-100-sun-cream/search-terms)
## **Top factor 100 sun cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£15K15%£22K20%£30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Sun Actinic Control MD SPF 100 80ml Medical Sunscreen for Actinic Keratosis and Non-Melanoma Skin Cancer Prevention Fragrance-Free Water-Resistant Factor 100 Sun Cream**Eucerin**£17.77**4.6★53 rev](https://www.amazon.co.uk/dp/B0BRKKF5HD) [2**Banana Boat Sport Performance Sunscreen Lotion SPF 100 4-Ounce Bottles by Banana Boat**Banana Boat**£12.30**4.4★654 rev](https://www.amazon.co.uk/dp/B00E5QM33C) [3**Banana Boat Sport Ultra SPF 50 Sunscreen Spray Twin Pack | Oxybenzone Free Water Resistant 8oz Each**Banana Boat**£22.71**4.7★22,939 rev](https://www.amazon.co.uk/dp/B01MQXX9US) [4**Banana Boat Sunscreen UltraMist Sport Performance Broad Spectrum Sun Care Sunscreen Spray - SPF 100 6 Ounce by Banana Boat**Banana Boat**£18.92**4.7★10,831 rev](https://www.amazon.co.uk/dp/B004CDTCOQ) [5**Banana Boat Ultra Mist Sport Performance Broad Spectrum Sun Care Twin Pack Sunshine Screen Spray SPF 30 6 Ounce by Banana Boat**Banana Boat**£22.89**4.7★13,658 rev](https://www.amazon.co.uk/dp/B00B81XR1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPF 100 Sun Block Broad Spectrum UV Protection Sunscreen for Face & Body PA+++ Water & Sweat Resistant Refreshing Formula for Long-Lasting Defense Against Sun Damage For All Skin Types**Beauthink**£6.65**33 rev1y ago](https://www.amazon.co.uk/dp/B0FBX24K9N) [**2Pcs SPF 100 Sunscreen Broad Spectrum UV Protection for Face & Body**CTUBLIAUNX**£9.05**18 rev1y ago](https://www.amazon.co.uk/dp/B0F6MKJVGV) [**Sunscreen SPF 100+ Sun Cream SPF 100 PA+++ SPF 100 Sunscreen Ultra Light UV Protetion sunscreen No Sticky Ultra Light UV Protetion sun Block Face sunscreen for Body and Face**Maggidea**£6.65**12 rev1y ago](https://www.amazon.co.uk/dp/B0F5G9T1XT) [**2Pcs Sunscreen SPF 100 Ultra Light UV Protetion Face Sunscreen Factor 100 Sun Cream for Face & Body Waterproof Moisturiser Sun Lotion Refreshing and Non-Greasy Suitable for All Skin Types**Muiefe**£7.80**19 rev1y ago](https://www.amazon.co.uk/dp/B0F31XDZNC) [**Factor 100 Sun Cream - SPF 100 Sunscreen - High Protection Sun Cream SPF 100 PA+++ - No Sticky Ultra Light UV Protetion Sun Block Face Sunscreen for Body and Face**Shengqialun**£7.66**13 rev1y ago](https://www.amazon.co.uk/dp/B0F138V7Z4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Factor 100 Sun Cream - SPF 100 Sunscreen - High Protection Sun Cream SPF 100 PA+++ - No Sticky Ultra Light UV Protetion Sun Block Face Sunscreen for Body and Face**Shengqialun**£7.66**4.0★**▲ 68%**](https://www.amazon.co.uk/dp/B0F138V7Z4) [**2Pcs Sunscreen SPF 100 Ultra Light UV Protetion Face Sunscreen Factor 100 Sun Cream for Face & Body Waterproof Moisturiser Sun Lotion Refreshing and Non-Greasy Suitable for All Skin Types**Muiefe**£7.80**3.1★**▲ 66%**](https://www.amazon.co.uk/dp/B0F31XDZNC) [**Sunscreen SPF 100+ Sun Cream SPF 100 PA+++ SPF 100 Sunscreen Ultra Light UV Protetion sunscreen No Sticky Ultra Light UV Protetion sun Block Face sunscreen for Body and Face**Maggidea**£6.65**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0F5G9T1XT) [**SPF 100 Sun Block Broad Spectrum UV Protection Sunscreen for Face & Body PA+++ Water & Sweat Resistant Refreshing Formula for Long-Lasting Defense Against Sun Damage For All Skin Types**Beauthink**£6.65**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0FBX24K9N) [**Sunscreen Spf 100 - Face Sunscreen - Waterproof Moisturiser with Spf 100 - UVB/UVA Protection Sun Cream - Factor 100 Sun Cream anti Wrinkle Prevent Sunburn 50g**ISBEAUSOLS**£6.23**4.0★**▲ 41%**](https://www.amazon.co.uk/dp/B0D4HGMTY1)
**~~View all trending →~~**
## **What buyers say about factor 100 sun cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent brand, great face wash”*
**Suitability Combination Skin**9%
*“It blends smoothly into the skin”*
**Weight Light**9%
*“This is a great lightweight product”*
**Smell**5%
*“Smells great too”*
**Moist/Dry**5%
*“Moisturizing”*
**Value For Money**4%
*“Definitely worth the price”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Protection**4%
*“Sun protection”*
**Absorbency**3%
*“Easily absorbed”*
**Soft Feel**3%
*“smooth”*
### **What buyers complain about **
**Suitability Dry Skin**7%
*“Awful stuff really drys your skin out”*
**Allergies**6%
*“ended up with severe blisters”*
**Oily/Greasy**5%
*“Oily skin do not get this”*
**Value For Money**5%
*“small and expensive looking for alternatives”*
**Functionality-Overall**5%
*“Doesnt leave a white cast”*
**Skin Health**5%
*“Awful product for anyone with skin”*
**Size-Overall**5%
*“shame the tube is so small”*
**Sensitivity-Overall**3%
*“i also have very sensitive skin”*
**Color**3%
*“Leaves a bit of white on skin”*
**Adhesion/Stickiness**3%
*“It doesn't make you feel sticky”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Ingredients-Overall**7%
**Suitability Combination Skin**7%
**Size-Overall**6%
**Functionality-Overall**6%
**Color**6%
**Product Condition**5%
**Oily/Greasy**4%
**Value For Money**4%
**Smell**4%
## **Common questions**
- **Is factor 100 sun cream profitable to sell on Amazon United Kingdom?**
- The niche generates £150K/yr across 32 tracked products. 90-day search growth is +259.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the factor 100 sun cream niche?**
- 12 brands and 133 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in factor 100 sun cream?**
- Top complaints mined from reviews: Suitability Dry Skin, Allergies, Oily/Greasy. The return rate is 0.1%.
- **When does demand for factor 100 sun cream peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the factor 100 sun cream niche?**
- Listings span £6.23–£25.00; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 5,261 reviews — the moat a new listing must climb.
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