---
title: "Factor 10 Sun Cream — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/factor-10-sun-cream"
last_updated: "2026-08-09T15:05:51.818Z"
locale: en
meta:
description: "Niche score 57/100 · £54K/yr market · 91K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £54K/yr market · 91K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Factor 10 Sun Cream — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **factor 10 sun cream**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 97Conversion 80Competition 75Returns 100Price range 27Avg price 20Brand share 28Review moat 44Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+181.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,069.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.09–£19.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.26**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£54K**
£54K/yr · 91K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, factor 10 sun cream is a £54K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **factor 10 sun cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£73K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **41%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**302**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**9%**
- Malibu54% - Calypso16% - NIVEA9% - Nivea Sun5% - Piz Buin4% - Cabana Sun3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +181.0% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/factor-10-sun-cream/trend)
## **Top factor 10 sun cream search terms**
- **factor 10 sun cream**20K/yr+153.0%9.6% conv. - **factor 8 sun cream**13K/yr+210.9%7.3% conv. - **factor 6 sun cream**10K/yr+167.3%9.2% conv. - **spf 10**9K/yr+246.9%6.7% conv. - **sun cream spf 10**5K/yr+175.5%7.5% conv. - **spf 6**5K/yr+190.1%8.2% conv. - **spf 8**5K/yr+244.0%5.8% conv. - **sunscreen factor 10**5K/yr+125.8%6.3% conv. - **factor 10**4K/yr+283.8%9.8% conv. - **sun cream factor 10**4K/yr+195.2%8.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/factor-10-sun-cream/search-terms)
## **Top factor 10 sun cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Malibu Sun SPF 6 Sun Lotion Moisturising Sunscreen for Body 200ml**Malibu**£5.51**4.5★425 rev](https://www.amazon.co.uk/dp/B00A7R3D2S) [2**Malibu Sun SPF 10 Sun Lotion Moisturising Sunscreen for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 100ml**Malibu**£4.89**4.2★26 rev](https://www.amazon.co.uk/dp/B00KS9BZX4) [3**Calypso Sun Lotion - SPF10**Calypso**£5.62**4.7★50 rev](https://www.amazon.co.uk/dp/B0DPXMC5D3) [4**Malibu Sun SPF 10 Continuous Dry Oil Spray for Tanning 175ml**Malibu**£5.25**4.4★457 rev](https://www.amazon.co.uk/dp/B008SBTNX8) [5**Calypso Once A Day Sun Protection SPF10 200ml**Calypso**£5.41**4.7★562 rev](https://www.amazon.co.uk/dp/B008J261WC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calypso Sun Lotion - SPF10**Calypso**£5.62**50 rev1y ago](https://www.amazon.co.uk/dp/B0DPXMC5D3) [**Malibu Sun SPF 10 Bronzing Tanning Oil Spray with Passion Fruit Oil 200ml**Malibu**£4.74**124 rev2y ago](https://www.amazon.co.uk/dp/B0D2P4XBTQ) [**Malibu Sun SPF 8 Bronzing Tanning Oil 100ml**Malibu**£3.09**223 rev2y ago](https://www.amazon.co.uk/dp/B0D2P6DLJ3) [**NIVEA SUN Tropical Bronze Oil Spray SPF 6 (200 ml) Sun Protection for Long-Lasting Tan without Self-Tanner Sun Spray with Carotene Extract and Vitamin E**Beiersdorf**£10.84**254 rev5y ago](https://www.amazon.co.uk/dp/B08ZPS1JW1) [**Nivea Sun Tropical Bronze Sun Lotion SPF 6 Sun Protection for Long-Lasting Tan without Self-Tanning Sun Cream with Carotene Extract and Vitamin E 200 ml**NIVEA**£12.04**2,173 rev5y ago](https://www.amazon.co.uk/dp/B08ZPQGHBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Malibu Sun SPF 10 Continuous Lotion Spray Sunscreen Vitamin Enriched Water Resistant 175ml**Malibu**£7.68**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B00CI4HM7U) [**Malibu Sun SPF 8 Bronzing Tanning Oil Spray With Argan Oil Low Protection Water Resistant 200ml**Malibu**£4.58**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B01F8XPC3I) [**Malibu Sun SPF 8 Non-Greasy Dry Oil Spray for Tanning with Shea Butter Extract Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml**Malibu**£4.45**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B001EJOFPM) [**Calypso Sun Lotion - SPF10**Calypso**£5.62**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B0DPXMC5D3) [**Malibu Sun SPF 8 Bronzing Tanning Oil 100ml**Malibu**£3.09**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0D2P6DLJ3)
**~~View all trending →~~**
## **What buyers say about factor 10 sun cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“smells beautiful too”*
**Quality-Overall**16%
*“Great stuff used it for many years”*
**Value For Money**13%
*“Good price”*
**Moist/Dry**6%
*“Dries quickly”*
**Suitability Combination Skin**6%
*“Works well nice on skin”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Color**3%
*“has a really nice bronzing colour”*
**Suitability Dry Skin**3%
*“Doesn't dry skin”*
**Efficiency**3%
*“Great lotion works really well”*
**Suitability Hot Weather**3%
*“Great, always love this for the summer”*
### **What buyers complain about **
**Size-Overall**9%
*“Tiny”*
**Value For Money**9%
*“abit expensive”*
**Oily/Greasy**8%
*“The product is greasy”*
**Allergies**8%
*“Bad reaction”*
**Smell**8%
*“I find the fragrance repulsive”*
**Dilute/Watery**5%
*“watery as hell”*
**Stain Resistance**4%
*“A bit watery and stains clothing”*
**Leak-Proof**4%
*“Leaked”*
**Functionality-Overall**3%
*“Doesnt effect product”*
**Ease Of Use**3%
*“Not easy to apply”*
### **Top return reasons **
**Oily/Greasy**17%
**Product Condition**9%
**Leak-Proof**8%
**Smell**8%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Ingredients-Overall**6%
**Suitability Hot Weather**6%
**Size-Overall**6%
**Defective Material/Parts**4%
## **Common questions**
- **Is factor 10 sun cream profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 41 tracked products. 90-day search growth is +181.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the factor 10 sun cream niche?**
- 13 brands and 302 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in factor 10 sun cream?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Oily/Greasy. The return rate is 0.1%.
- **When does demand for factor 10 sun cream peak?**
- Demand peaks in May–Jun; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the factor 10 sun cream niche?**
- Listings span £3.09–£19.33; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 2,069 reviews — the moat a new listing must climb.
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