---
title: "Trend — face wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-wash/trend"
last_updated: "2026-08-09T17:24:06.898Z"
locale: en
meta:
  description: "Niche score 57/100 · £2.4M/yr market · 3.3M searches/yr · £6.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £2.4M/yr market · 3.3M searches/yr · £6.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — face wash - Flapen"
---

# **face wash**

**Launch it**

A $2.4M/yr market growing +8.5% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 36Conversion 89Competition 62Returns 99Price range 23Avg price 19Brand share 35Review moat 20Quality gap 30

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.4M**

£2.4M/yr · 3.3M searches

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£1.85–£18.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****13,292.4**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.94**

avg listing price — sweet spot $15–$100

## Trend