---
title: "Search terms — face scrub - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-scrub/search-terms"
last_updated: "2026-08-09T17:17:17.136Z"
locale: en
meta:
  description: "Niche score 56/100 · £673K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £673K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — face scrub - Flapen"
---

# **face scrub**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 22Conversion 88Competition 72Returns 100Price range 0Avg price 17Brand share 65Review moat 24Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£673K**

£673K/yr · 1.1M searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,526.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.06**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.69–£13.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms